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Most Recent Blog Posts

Accounting Error – Dave the Development Director

March 19th, 2018|0 Comments

"Looks like we have an accounting error snd we will be $250,000 short," said Frank, the CFO. Julie, a board member, replies, "That's ok, we will just ask Dave to raise the money." "Fundraising is so easy." Gerrish, the Board Chairman, responds.

100 More Email Appeal Subject Lines

March 16th, 2018|0 Comments

A great subject line can be the difference between catching the recipient's attention to open your email or to be unceremoniously tossed into the trash or simply ignored. What makes a subject line stand out? It needs to be concise. The best subject lines are between 3 and 6 words in length. You don't have to explain the entire email in the subject line, it's there to

8 Ways to Reactivate Unresponsive Email Addresses

March 14th, 2018|0 Comments

Do you have people on your email list who haven't interacted with your organization in some time? Do you want to learn how you can save these people and reactivate them to continue wanting to receive your emails? Let's explore 8 steps the organization can take to reactivate these people, or decide what to do with them if they still aren't interested. If a large portion

Episode 007 – My Executive Director Keeps Editing Out Fundraising Best Practices

March 12th, 2018|0 Comments

Do you have someone who edits out fundraising best practice from your appeals? Someone who doesn't like the urgency, postscripts, hyphens, folksy language, or handwritten notes? Is your fundraising suffering because of it? In episode 7, Jeremy answers a question from Julia about how to handle an Executive Director who doesn't understand fundraising and is undermining her efforts.

Telemarketing – Dave the Development Director

March 12th, 2018|0 Comments

"Hey Dave, we had one complaint about your telemarketing campaign. Can you cancel that?" said Nixon, the Customer Service Manager. Dave replies, "That's $200,000 of our annual revenue." "It's bothering our donors, Dave. Just ask a major donor to give $200,000." Nixon responds. Nixon walks away thinking "I'm good at this fundraising thing."

Why Donors Give: In Exchange for a Premium

March 10th, 2018|0 Comments

Different donors give for different reasons. Successful fundraising is driven by your nonprofit organization appealing to the recipient’s reasons for giving. Consider all the ways you can leverage storytelling, imagery, and emotion in your emails. The motivation for donating is as diverse as your recipients, but research suggests most people fall into one of several categories. A primary goal as a fundraiser is to create ways