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Most Recent Blog Posts

Episode 015 – How to Define a Major Partner Email Strategy

July 16th, 2018|0 Comments

In this episode, Gary asks what, if anything, should we email major donors? Jeremy teaches you how to define a major partner email communication strategy and recommends which emails to send based on which segment the donor is in.

Clarity Results in Better Fundraising

July 16th, 2018|0 Comments

Clarity is the enemy of confusion. Bringing a clear message in your appeal will help the reader understand exactly what you're asking for and why they should give. You may have heard the phrase, "if you confuse, you lose." If the reader gets confused or mixed up in your messaging, the default option is to throw away your appeal or delete your email. If your message

Episode 014 – How Do I Grow My Email List?

July 9th, 2018|0 Comments

Growing your email list is an essential part of digital marketing for your nonprofit. You will be able to create a new source of donors through adding people who have an affinity for your cause. In this episode, Jeremy explores several ways you can add new names to your email list.

5 of the Most Creative Ways to Show Gratitude to Donors

July 9th, 2018|0 Comments

Are you looking for a way to raise more income in the short term and long term? Thank your donors quickly and often. Beyond a thank you note, how do you creatively thank your donors? Showing gratitude to your donors is a key way to build a healthy donor relationship and continue to develop people down the funnel to become multi-donors. Survey after survey show donors care

Fundraising Ideas – Dave the Development Director

July 2nd, 2018|0 Comments

"Dave, in our weekly staff meeting, our programs team came up with these 37 ideas for fundraising," Phil says. Dave reads the report, "Number 4, educate more and ask less. Number 13, use more facts and statistics." Phil remarks, "I think Number 27 is the best." "Ask the Gates Foundation for a grant."

Want Better Email Fundraising Success? Make It Easier to Read

July 1st, 2018|0 Comments

Anything that puts a barrier between the reader and the ability to give should be eliminated. This includes the design of your emails and landing pages. There are several elements you should consider when you review the design of your email appeals: Layout Photos Fonts The layout of your email should have a clear flow from your central proposal to the reader to the call to