Home 2018-02-21T20:01:49+00:00


Are you ready to take your digital fundraising to the next level? Let me be your nonprofit digital marketing coach and help you explode through your fundraising goals. Where are you at in your journey? (Get Started Here)

I am passionate about a cause but am new to fundraising. I want to learn how to start a nonprofit fundraising program right.

Get Started

I have fundraising experience and want to improve our digital marketing to raise more funds, engage with more people, and grow our file.

Get Started

I am an experienced fundraiser and have digital marketing experience. I want to learn advanced techniques to grow in this area.

Get Started


Most Recent Blog Posts

How to Tell an Impactful Fundraising Story

June 21st, 2018|0 Comments

Story is embedded into who we are. The best stories feature focus on a single character. This character could be a beneficiary, a donor, or any stakeholder. The best fundraising stories communicate how the reader can make an impact. When I first arrived at Food for the Hungry, our direct mail appeals used vivid stories to drive the reader to take action. Our emails were disconnected

Complete Guide to Great Fundraising Appeals (with Examples!)

June 18th, 2018|0 Comments

If you're new to fundraising, writing an appeal to raise funds is different than you might expect. Once, I hired someone who had sales and marketing experience but no direct nonprofit experience. He tended to write appeals that were very fact based, "1 billion people live in poverty" or "You can help 10,855 people right now!" His assumption was that if we explained the problem to

5 Secrets Experienced Fundraisers Know

June 14th, 2018|0 Comments

When I joined Food for the Hungry, I thought I was going to blow right by expectations in fundraising. I came in with a consulting background and an MBA ... I could figure out the secrets to fundraising quickly and knock a home run in our digital fundraising in no time. What I discovered is I had a lot to learn. You see, many of the

10 Email Fundraising Tips You Need Right Now

June 2nd, 2018|0 Comments

Email may be the best kept fundraising secret for your nonprofit! Not because you aren't already using it, but because there is so much opportunity to change and test different parts of a fundraising email to see the impact on results. Today, we're going to discuss some ideas of things you can put into practice right now to improve your email fundraising. 1. The Subject Gets Me

8 Steps to a Timely Disaster Fundraising Response

May 18th, 2018|0 Comments

It can be very frustrating not being able to get out a timely appeal. I remember a specific incident where we were sitting five days after a disaster, and we had not yet sent out our email appeal. At that time I made a decision that that wasn't going to happen again, that we weren't going to be that late in sending out an email appeal

Are You Bothering Your Donors?

May 16th, 2018|0 Comments

Why are we afraid we're "bothering" donors? We ask questions like "how soon is too soon to ask for a second gift?" or "best practices say I should wait nine months for a second gift, what should I communicate before then?" Can you imagine a meeting at Amazon where executives debate like this, "We should send an email to someone featuring complementary products for something they