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Most Recent Blog Posts

8 Steps to a Timely Disaster Fundraising Response

May 18th, 2018|0 Comments

It can be very frustrating not being able to get out a timely appeal. I remember a specific incident where we were sitting five days after a disaster, and we had not yet sent out our email appeal. At that time I made a decision that that wasn't going to happen again, that we weren't going to be that late in sending out an email appeal

Are You Bothering Your Donors?

May 16th, 2018|0 Comments

Why are we afraid we're "bothering" donors? We ask questions like "how soon is too soon to ask for a second gift?" or "best practices say I should wait nine months for a second gift, what should I communicate before then?" Can you imagine a meeting at Amazon where executives debate like this, "We should send an email to someone featuring complementary products for something they

Episode 012 – What is Retargeting?

May 7th, 2018|0 Comments

Retargeting, also known as remarketing, is a technology to show ads to a warm audience. In this episode, Jeremy discusses what retargeting is, how it works, two different types of retargeting, and how your nonprofit organization can use retargeting to get more supporters and deepen your relationship with existing donors.

Episode 011 – How Often Should My Nonprofit Blog?

May 2nd, 2018|0 Comments

Blogging is not dead. Far from it. In today's episode, Jeremy answers a question from a nonprofit executive about how much blogging is right for his organization. This executive is being told by his team to blog every day, but doesn't understand why.

Mistakes That Will Sink Your Fundraising Campaign

May 1st, 2018|0 Comments

I've made a lot of mistakes. I've had to learn a lot of hard lessons. Nonprofit fundraising isn't always easy. There are many rules and guidelines that industry pros have learned through expensive testing over decades. When you learn these lessons, some come from your own expensive mistakes, you will learn how to best fundraise for your organization. The #1 rule in fundraising? You are not

Episode 010 – How Do We Stop Fighting Internally Over Income Sourcing?

April 20th, 2018|0 Comments

In this special edition of Nonprofit Answers, Jeremy is live at the Christian Leadership Alliance with a timely question. At the conference, a nonprofit leader asked Jeremy how to properly give internal credit for income without causing problems with attribution and to reduce internal fighting over "credit" for donations.