All Articles 2018-02-21T20:07:14+00:00

All Nonprofit Marketing and Fundraising Articles

Clarity Results in Better Fundraising

By | July 16th, 2018|Categories: Intermediate|Tags: , , , , |

Clarity is the enemy of confusion. Bringing a clear message in your appeal will help the reader understand exactly what you're asking for and why they should give. You may have heard the phrase, "if you confuse, you lose." If the reader gets confused or mixed up in your messaging, the default option is to throw away your appeal or

5 of the Most Creative Ways to Show Gratitude to Donors

By | July 9th, 2018|Categories: Beginner, Donor Communication, Fundraising|Tags: , |

Are you looking for a way to raise more income in the short term and long term? Thank your donors quickly and often. Beyond a thank you note, how do you creatively thank your donors? Showing gratitude to your donors is a key way to build a healthy donor relationship and continue to develop people down the funnel to become multi-donors.

Fundraising Ideas – Dave the Development Director

By | July 2nd, 2018|Categories: Comics|Tags: , , , , , , |

"Dave, in our weekly staff meeting, our programs team came up with these 37 ideas for fundraising," Phil says. Dave reads the report, "Number 4, educate more and ask less. Number 13, use more facts and statistics." Phil remarks, "I think Number 27 is the best." "Ask the Gates Foundation for a grant."

Want Better Email Fundraising Success? Make It Easier to Read

By | July 1st, 2018|Categories: Donor Communication, Fundraising, Intermediate|Tags: |

Anything that puts a barrier between the reader and the ability to give should be eliminated. This includes the design of your emails and landing pages. There are several elements you should consider when you review the design of your email appeals: Layout Photos Fonts The layout of your email should have a clear flow from your central proposal to

How to Tell an Impactful Fundraising Story

By | June 21st, 2018|Categories: Beginner, Donor Communication, Featured Beginner, Featured Donor Communication, Fundraising|Tags: , |

Story is embedded into who we are. The best stories feature focus on a single character. This character could be a beneficiary, a donor, or any stakeholder. The best fundraising stories communicate how the reader can make an impact. When I first arrived at Food for the Hungry, our direct mail appeals used vivid stories to drive the reader to

Complete Guide to Great Fundraising Appeals (with Examples!)

By | June 18th, 2018|Categories: Featured Intermediate, Fundraising, Intermediate|Tags: , , , , , |

If you're new to fundraising, writing an appeal to raise funds is different than you might expect. Once, I hired someone who had sales and marketing experience but no direct nonprofit experience. He tended to write appeals that were very fact based, "1 billion people live in poverty" or "You can help 10,855 people right now!" His assumption was that

10 Email Fundraising Tips You Need Right Now

By | June 2nd, 2018|Categories: Beginner, Email Marketing, Fundraising, Intermediate|Tags: , |

Email may be the best kept fundraising secret for your nonprofit! Not because you aren't already using it, but because there is so much opportunity to change and test different parts of a fundraising email to see the impact on results. Today, we're going to discuss some ideas of things you can put into practice right now to improve your email

Are You Bothering Your Donors?

By | May 16th, 2018|Categories: Beginner, Donor Communication, Featured Beginner, Fundraising|Tags: , , , |

Why are we afraid we're "bothering" donors? We ask questions like "how soon is too soon to ask for a second gift?" or "best practices say I should wait nine months for a second gift, what should I communicate before then?" Can you imagine a meeting at Amazon where executives debate like this, "We should send an email to someone