All Articles2018-02-21T20:07:14+00:00

All Nonprofit Marketing and Fundraising Articles

Qualified Job Candidates – Dave the Development Director

By |November 2nd, 2018|Categories: Comics|Tags: , , , |

Dave says, “I have some great candidates for the Development Manager role. Three have several years of experience in development and the fourth has a masters degree in Nonprofit Fundraising.” Wendy replies “What about Hunter?” Dave asks, “The son of our board chair with no experience and a liberal arts degree?”  Wendy replies, “I hear he’s a people person with

118 REAL Nonprofit Email Subject Lines for Giving Tuesday

By |November 1st, 2018|Categories: Email Marketing, Featured Intermediate, Fundraising, Intermediate|Tags: , , |

Giving Tuesday is almost here! Many nonprofits take advantage of the collective campaign around Giving Tuesday to drive donations. This list of 118 email appeal subject lines came from a variety of nonprofits last year for Giving Tuesday. Use it as inspiration as you develop your Giving Tuesday email campaigns. It's Not Too Late to Give! Help Us Reach Our

Developing a Great End of the Year Fundraising Strategy

By |October 26th, 2018|Categories: Featured Intermediate, Fundraising, Intermediate|Tags: , , , |

Developing a great end of the year fundraising strategy can mean the difference between success and failure with your biggest fundraising quarter of the year. Today, you're going to learn how to develop a strategy - not just any strategy, but a GREAT one to guide you to success. You're going to build this great strategy using my six step

4 End of the Year Goals You Need to Set

By |October 26th, 2018|Categories: Fundraising, Intermediate|Tags: , , , , |

Do you have written goals for your end of the year fundraising? You've probably heard this illustration before: having goals is like having a destination for a trip. If you get in the car and start heading somewhere without setting a destination, you'll end up heading nowhere. The same is true for your goals. Do you have somewhere you'd like

374 of the Best Nonprofit Holiday Quarter Email Appeal Subject Lines

By |October 1st, 2018|Categories: Email Marketing, Intermediate|Tags: , , |

Writing a catchy and creative subject line will help grab the attention of an email recipient to draw them into your appeal. It isn't easy to penetrate the inbox of someone who receives hundreds of messages each day and walk away with a donation, so writing a creative and compelling subject line helps draw in their attention to your content.

Nonprofit Myth: Your Writing Style Won’t Work

By |September 25th, 2018|Categories: Fundraising, Intermediate|Tags: , , |

Overcoming the naysayers on fundraising can be an overwhelming task. It's funny how many people who don't understand fundraising offer an opinion that what you're doing won't work or they have a better way to do it. One of the myths you may encounter is that the writing style doesn't work, that it's outdated, and there are newer, better ways

5 Ways to Build Loyalty with Your Donors

By |September 20th, 2018|Categories: Advanced, Fundraising|Tags: , |

Much of the fundraising material written today is about acquiring new donors, yet building loyalty with your existing donors and getting that second gift is finding its way to the top of the nonprofit list of strategies. Smart organizations are aggressively courting first time givers to engage for multiple gifts. Many organizations are now focusing on how to improve the donor

Episode 020 – Donor Psychology – What moves someone to donate? Part 2

By |September 4th, 2018|Categories: Beginner, Podcasts|Tags: , , , |

In this second part of a two part series on donor psychology, you will learn the reasons why people give. Jeremy has identified 15 different psychological triggers that moves someone to donate to your nonprofit. In this episode, Jeremy explains the second 7 motivations, or donor psychological triggers, that help someone make a decision to give to your nonprofit. This is a fascinating look at why people give and how you can change your messaging or produce events that create more donors. For major donors, general donors, and monthly donors.

Episode 019 – Donor Psychology – What moves someone to donate? Part 1

By |August 21st, 2018|Categories: Beginner, Podcasts|Tags: , , , |

In this second episode of a special series of fundraising education, you will learn donor psychology and the reasons why people give. Jeremy has identified 15 different psychological triggers that moves someone to donate to your nonprofit. In this episode, Jeremy explains the first 8 motivations, or donor psychological triggers, that help someone make a decision to give to your nonprofit. This is a fascinating look at why people give and how you can change your messaging or produce events that create more donors. For major donors, general donors, and monthly donors.

Episode 018 – Nonprofit Donor Motivations

By |August 14th, 2018|Categories: Beginner, Donor Communication, Podcasts|Tags: , , |

Recently, my 15 year old daughter Emily has shown interest in nonprofit marketing and fundraising. In this special series of Nonprofit Answers episodes, you'll learn all aspects of the fundraising process. In this episode, you will learn donor motivations and how your nonprofit presents an appeal or campaign to specific types of donors. You'll start learning the foundations of donor psychology and how to motivate donors to give.