All Articles 2018-02-21T20:07:14+00:00

All Nonprofit Marketing and Fundraising Articles

Episode 013 – How Do I Position the Donor as the Hero?

By | May 14th, 2018|Categories: Podcasts|Tags: , |

Your donor is the hero. This is one of the hardest concepts for nonprofit staff to accept. In this episode, Jeremy answers a question about how to position the donor as the hero in your nonprofit communications. Using examples, Jeremy teaches you how to write active copy that presents an appeal from the point of view of a donor.

Episode 012 – What is Retargeting?

By | May 7th, 2018|Categories: Advanced, Digital Advertising, Podcasts|Tags: , , , , |

Retargeting, also known as remarketing, is a technology to show ads to a warm audience. In this episode, Jeremy discusses what retargeting is, how it works, two different types of retargeting, and how your nonprofit organization can use retargeting to get more supporters and deepen your relationship with existing donors.

Mistakes That Will Sink Your Fundraising Campaign

By | May 1st, 2018|Categories: Advanced, Fundraising|Tags: , |

I've made a lot of mistakes. I've had to learn a lot of hard lessons. Nonprofit fundraising isn't always easy. There are many rules and guidelines that industry pros have learned through expensive testing over decades. When you learn these lessons, some come from your own expensive mistakes, you will learn how to best fundraise for your organization. The #1

Episode 010 – How Do We Stop Fighting Internally Over Income Sourcing?

By | April 20th, 2018|Categories: Podcasts|Tags: , |

In this special edition of Nonprofit Answers, Jeremy is live at the Christian Leadership Alliance with a timely question. At the conference, a nonprofit leader asked Jeremy how to properly give internal credit for income without causing problems with attribution and to reduce internal fighting over "credit" for donations.

4 Essentials Required for Donor Thank You Communications

By | April 4th, 2018|Categories: Beginner, Donor Communication, Featured Donor Communication, Fundraising|Tags: , |

Whether you send a thank you video, a note of gratitude, a welcome gift, a thank you email, or other creative way to thank the donor for their donation, you need to communicate in a specific way to have the biggest impact on your donor. Sending your thanks is a key way to continue developing the relationship with your donor.

Hunter Interview – Dave the Development Director

By | March 26th, 2018|Categories: Comics|Tags: , , , , , , , |

Dave asks, "Why do you want to work at a nonprofit?" Hunter replies, "I have extensive experience raising funds." "What experience?" Dave asks. "I did a Go Fund Me for a missions trip to Africa." Hunter replies. Dave asks, "What did you do in Africa?" Hunter says, "I changed a kid's life by giving him hope."

100 More Email Appeal Subject Lines

By | March 16th, 2018|Categories: Email Marketing, Fundraising, Intermediate|Tags: , , |

A great subject line can be the difference between catching the recipient's attention to open your email or to be unceremoniously tossed into the trash or simply ignored. What makes a subject line stand out? It needs to be concise. The best subject lines are between 3 and 6 words in length. You don't have to explain the entire email in

8 Ways to Reactivate Unresponsive Email Addresses

By | March 14th, 2018|Categories: Advanced, Email Marketing|Tags: , , , , , |

Do you have people on your email list who haven't interacted with your organization in some time? Do you want to learn how you can save these people and reactivate them to continue wanting to receive your emails? Let's explore 8 steps the organization can take to reactivate these people, or decide what to do with them if they still