All Articles2018-02-21T20:07:14+00:00

All Nonprofit Marketing and Fundraising Articles

Episode 018 – Nonprofit Donor Motivations

By |August 14th, 2018|Categories: Beginner, Donor Communication, Podcasts|Tags: , , |

Recently, my 15 year old daughter Emily has shown interest in nonprofit marketing and fundraising. In this special series of Nonprofit Answers episodes, you'll learn all aspects of the fundraising process. In this episode, you will learn donor motivations and how your nonprofit presents an appeal or campaign to specific types of donors. You'll start learning the foundations of donor psychology and how to motivate donors to give.

Episode 017 – 5 Secrets to Successful Fundraising

By |July 30th, 2018|Categories: Fundraising, Podcasts|Tags: , |

In this special episode, I reflect on the lessons I've learn over these years and share the five secrets successful fundraisers know. You'll learn how to demonstrate urgency, how to be more direct with your ask, a mistake you're likely making in how you talk to donors, a lesson on using facts to motivate donors, and key insights into showing gratitude. These lessons, learned over the course of raising tens of millions of dollars, will help propel you forward as a nonprofit fundraiser.

Episode 016 – Effective Nonprofit Storytelling

By |July 24th, 2018|Categories: Donor Communication, Podcasts|Tags: , , |

Storytelling is the foundation of excellent nonprofit marketing. Jeremy is frequently asked, "how do I effectively tell our story?" In this special episode, Jeremy Reis explores effective nonprofit storytelling that produces results. You'll learn the tips and tricks to writing great nonprofit stories that raise funds and builds relationships with your donors and stakeholders.

Clarity Results in Better Fundraising

By |July 16th, 2018|Categories: Intermediate|Tags: , , , , |

Clarity is the enemy of confusion. Bringing a clear message in your appeal will help the reader understand exactly what you're asking for and why they should give. You may have heard the phrase, "if you confuse, you lose." If the reader gets confused or mixed up in your messaging, the default option is to throw away your appeal or

5 of the Most Creative Ways to Show Gratitude to Donors

By |July 9th, 2018|Categories: Beginner, Donor Communication, Fundraising|Tags: , |

Are you looking for a way to raise more income in the short term and long term? Thank your donors quickly and often. Beyond a thank you note, how do you creatively thank your donors? Showing gratitude to your donors is a key way to build a healthy donor relationship and continue to develop people down the funnel to become multi-donors.

Fundraising Ideas – Dave the Development Director

By |July 2nd, 2018|Categories: Comics|Tags: , , , , , , |

"Dave, in our weekly staff meeting, our programs team came up with these 37 ideas for fundraising," Phil says. Dave reads the report, "Number 4, educate more and ask less. Number 13, use more facts and statistics." Phil remarks, "I think Number 27 is the best." "Ask the Gates Foundation for a grant."

Want Better Email Fundraising Success? Make It Easier to Read

By |July 1st, 2018|Categories: Donor Communication, Fundraising, Intermediate|Tags: |

Anything that puts a barrier between the reader and the ability to give should be eliminated. This includes the design of your emails and landing pages. There are several elements you should consider when you review the design of your email appeals: Layout Photos Fonts The layout of your email should have a clear flow from your central proposal to

How to Tell an Impactful Fundraising Story

By |June 21st, 2018|Categories: Beginner, Donor Communication, Featured Beginner, Featured Donor Communication, Fundraising|Tags: , |

Story is embedded into who we are. The best stories feature focus on a single character. This character could be a beneficiary, a donor, or any stakeholder. The best fundraising stories communicate how the reader can make an impact. When I first arrived at Food for the Hungry, our direct mail appeals used vivid stories to drive the reader to

Complete Guide to Great Fundraising Appeals (with Examples!)

By |June 18th, 2018|Categories: Featured Intermediate, Fundraising, Intermediate|Tags: , , , , , |

If you're new to fundraising, writing an appeal to raise funds is different than you might expect. Once, I hired someone who had sales and marketing experience but no direct nonprofit experience. He tended to write appeals that were very fact based, "1 billion people live in poverty" or "You can help 10,855 people right now!" His assumption was that