All Articles2018-02-21T20:07:14+00:00

All Nonprofit Marketing and Fundraising Articles

Fundraising Ideas – Dave the Development Director

By |July 2nd, 2018|Categories: Comics|Tags: , , , , , , |

"Dave, in our weekly staff meeting, our programs team came up with these 37 ideas for fundraising," Phil says. Dave reads the report, "Number 4, educate more and ask less. Number 13, use more facts and statistics." Phil remarks, "I think Number 27 is the best." "Ask the Gates Foundation for a grant."

Want Better Email Fundraising Success? Make It Easier to Read

By |July 1st, 2018|Categories: Donor Communication, Fundraising, Intermediate|Tags: |

Anything that puts a barrier between the reader and the ability to give should be eliminated. This includes the design of your emails and landing pages. There are several elements you should consider when you review the design of your email appeals: Layout Photos Fonts The layout of your email should have a clear flow from your central proposal to

How to Tell an Impactful Fundraising Story

By |June 21st, 2018|Categories: Beginner, Donor Communication, Featured Beginner, Featured Donor Communication, Fundraising|Tags: , |

Story is embedded into who we are. The best stories feature focus on a single character. This character could be a beneficiary, a donor, or any stakeholder. The best fundraising stories communicate how the reader can make an impact. When I first arrived at Food for the Hungry, our direct mail appeals used vivid stories to drive the reader to

Complete Guide to Great Fundraising Appeals (with Examples!)

By |June 18th, 2018|Categories: Featured Intermediate, Fundraising, Intermediate|Tags: , , , , , |

If you're new to fundraising, writing an appeal to raise funds is different than you might expect. Once, I hired someone who had sales and marketing experience but no direct nonprofit experience. He tended to write appeals that were very fact based, "1 billion people live in poverty" or "You can help 10,855 people right now!" His assumption was that

10 Email Fundraising Tips You Need Right Now

By |June 2nd, 2018|Categories: Beginner, Email Marketing, Fundraising, Intermediate|Tags: , |

Email may be the best kept fundraising secret for your nonprofit! Not because you aren't already using it, but because there is so much opportunity to change and test different parts of a fundraising email to see the impact on results. Today, we're going to discuss some ideas of things you can put into practice right now to improve your email

Are You Bothering Your Donors?

By |May 16th, 2018|Categories: Beginner, Donor Communication, Featured Beginner, Fundraising|Tags: , , , |

Why are we afraid we're "bothering" donors? We ask questions like "how soon is too soon to ask for a second gift?" or "best practices say I should wait nine months for a second gift, what should I communicate before then?" Can you imagine a meeting at Amazon where executives debate like this, "We should send an email to someone

Episode 013 – How Do I Position the Donor as the Hero?

By |May 14th, 2018|Categories: Podcasts|Tags: , |

Your donor is the hero. This is one of the hardest concepts for nonprofit staff to accept. In this episode, Jeremy answers a question about how to position the donor as the hero in your nonprofit communications. Using examples, Jeremy teaches you how to write active copy that presents an appeal from the point of view of a donor.

Episode 012 – What is Retargeting?

By |May 7th, 2018|Categories: Advanced, Digital Advertising, Podcasts|Tags: , , , , |

Retargeting, also known as remarketing, is a technology to show ads to a warm audience. In this episode, Jeremy discusses what retargeting is, how it works, two different types of retargeting, and how your nonprofit organization can use retargeting to get more supporters and deepen your relationship with existing donors.

Mistakes That Will Sink Your Fundraising Campaign

By |May 1st, 2018|Categories: Advanced, Fundraising|Tags: , |

I've made a lot of mistakes. I've had to learn a lot of hard lessons. Nonprofit fundraising isn't always easy. There are many rules and guidelines that industry pros have learned through expensive testing over decades. When you learn these lessons, some come from your own expensive mistakes, you will learn how to best fundraise for your organization. The #1