All Articles 2018-02-21T20:07:14+00:00

All Nonprofit Marketing and Fundraising Articles

How to Create a Sense of Urgency in Your Nonprofit Appeal

By | February 27th, 2018|Categories: Featured Intermediate, Fundraising, Intermediate|Tags: , |

Creating a sense of urgency in your appeal messaging will help move readers to become donors. Think this is a trick that no longer applies? Consider the case of two nonprofits reaching the same potential donor. If the first nonprofit conveys a sense of urgency in the fundraising appeal and the second does not, in the mind of the donor,

Episode 004 – How Does Email Design Impact Response?

By | February 26th, 2018|Categories: Email Marketing, Fundraising, Intermediate, Podcasts|Tags: , , , , |

How does email design impact response in your emails? Often there are conflicting answers on blogs as different organizations experience different results when they change factors in their email marketing. In episode 4, Jeremy explores a question about graphics vs text emails and how you can test to determine the right factors to improve response for your nonprofit emails. 

Why Donors Give: Tax Deduction

By | February 24th, 2018|Categories: Beginner, Fundraising|Tags: , , , |

Fundraising hinges on appealing to the recipient’s reasons for giving. Consider all the ways you can leverage storytelling, imagery, and emotion in your emails. The motivation for giving is as diverse as your recipients, but research suggests most people fall into one of several categories. One of your primary goals as a fundraiser is to discover ways to tap into

Episode 003 – How Do We Segment Our Emails?

By | February 23rd, 2018|Categories: Email Marketing, Fundraising, Intermediate, Podcasts|Tags: , , , , |

Have you ever hired a consultant to help you with a project, but when it comes time to execute, they disappear? This happened to Holly when she brought in a consultant to look at her email fundraising program. The consultant told Holly she should improve her segmentation and then disappeared before sharing with her a direction to go. In episode 3 of the Nonprofit Answers Podcast, Jeremy teaches Holly about different ways to segment her email file to maximize response.

Episode 002 – How Do We Improve Our Turnaround Time for Sending Disaster Fundraising Appeals?

By | February 22nd, 2018|Categories: Advanced, Fundraising, Podcasts|Tags: , , , , , |

In episode two of the Nonprofit Answers Podcast, Jeremy Reis takes a question from Ryan who's frustrated with their turnaround time on disaster response fundraising appeals. This is a topic that really hits home: how do we decide if we're going to respond to a disaster and then get our appeals out the door quickly in email and direct mail? Jeremy shares how Food for the Hungry decides when to respond and how they send out emergency response fundraising appeals quickly.

Episode 001 – Facebook Algorithm Changes – Nonprofit Answers

By | February 22nd, 2018|Categories: Intermediate, Podcasts, Social Media|Tags: , , , , |

In episode 1 of the Nonprofit Answers Podcast, Jeremy Reis answers a question from Helen, a nonprofit marketing manager in Nashville. Helen is concerned about the recent algorithm changes with Facebook and wants to know what she should do. Should she continue to invest time and resources into Facebook? What changes should she make to her social media strategy?

The Story of the One

By | February 21st, 2018|Categories: Advanced, Beginner, Donor Communication, Featured Beginner, Fundraising, Intermediate|Tags: , , , , , , |

Nonprofit fundraising, at its core, is storytelling. Telling a story of how your organization has helped one beneficiary be transformed is the building block of telling the story of your organization. In nonprofit development, the story we use in fundraising is called the story of the one. It's called the story of the one because you're telling the story of

5 Cs of Effective Fundraising Appeals

By | February 20th, 2018|Categories: Advanced, Fundraising|Tags: , , , , , , |

Raising funds for needed items, foods, and services is the lifeblood of any nonprofit organization. Yet many organizations struggle with the staple of a successful fundraiser – the appeal. Your fundraising appeal needs to hit home with your audience, cutting through the clutter in their inboxes to make a real impact. Your appeal needs to state your purpose, engage readers,

100 Email Appeal Subject Lines

By | February 16th, 2018|Categories: Email Marketing, Fundraising, Intermediate|Tags: , , , , |

When you're writing email appeals, the subject and preview text are two key factors to increase your open rate. You want to create a subject line that grabs the reader's attention and entices her to open the email without being disingenuous. There isn't a specific template or formula you should use for your subject line, instead you should write something

25 More Job Interview Questions for Development Directors

By | February 13th, 2018|Categories: Advanced, Fundraising|Tags: , , |

You may be applying for a job as a development director or you may be hiring a fundraising professional, either way, here's 25 more job interview questions. This is a follow up to my first post with 25 job interview questions for development directors. Use these interview questions as a basis for discovering the right fit for the fundraising role