All Nonprofit Marketing and Fundraising Articles
20+ Resources for Building a Nonprofit Persona
I recently asked one of my staff members after a year on the job what she wished she knew about nonprofit fundraising before joining us. She had extensive corporate and agency digital marketing experience, but working at a nonprofit was new for her. Her first response? She wishes she understood more about our persona and … Read more
How to Double Your Donations
Let’s focus on changing one thing in our donation funnel that doubles our conversation rate of donors. By changing just one metric – improving it through testing – we can double the number of people giving digitally.
Step-by-Step Guide to Creating Trackable Links for Google Analytics
Key to measuring results is knowing how people came to your website. You can create trackable links using 5 different types of tags and measure the impact of different sources, mediums, and ads on your landing pages. Get the most from your marketing spend by carefully tracking how people reach your content with this video tutorial.
Facebook Photo Posts No Longer King
Facebook continues to update their post algorithm and for a long time photo posts performed the best of all post types. Marketers quickly identified this trend and started moving many of their post types to photo posts. This has resulted in a glut of photo posts and Facebook has altered the algorithm once again and … Read more
How important are your organizational celebrations?
Does the anniversary of when your organization was founded matter? Is your year end fundraising (not calendar year) important to the donor? In other words, if your fiscal year ends September 30, will a donor actually be motivated to give? We know donors care about calendar year end giving for tax reasons, but why should they … Read more
