About Jeremy Reis

Jeremy Reis is the Director of Marketing at Food for the Hungry, an international relief and development organization headquartered in Phoenix, Arizona. Jeremy serves on the Advisory Council for Christian Leadership Alliance, an alliance of more than 6,000 mission-focused Christians who lead in today’s high-impact Christian nonprofit ministries, churches, educational institutions, and businesses. His aim is to help all nonprofits take advantage of technology solutions to improve donor experience and fundraising.

Nonprofit Thank You Video Script

Videos are a powerful relationship building tool. A technique that can help your nonprofit quickly begin building a relationship with your donor is to create a personalized thank you video. This creative way of expressing gratitude to your donor communicates how much you care. There are a number of platforms that help facilitate the personalized

By | 2018-02-21T09:36:31+00:00 March 3rd, 2018|Categories: Advanced, Donor Communication, Fundraising|Tags: , , , |0 Comments

Episode 005 – What to Do With 25,000 Email Addresses a Partner Offered Us?

Karen's organization has a partner who offered them a list of 25,000 email addresses. Her boss wants to just add them to their email service provider, but Karen doesn't agree. In episode 5, Jeremy gives Karen advice as to how to answer her boss and what to do with the opportunity.

By | 2018-02-28T09:30:14+00:00 February 28th, 2018|Categories: Email Marketing, Fundraising, Intermediate, Podcasts|Tags: , , , |0 Comments

How to Create a Sense of Urgency in Your Nonprofit Appeal

Creating a sense of urgency in your appeal messaging will help move readers to become donors. Think this is a trick that no longer applies? Consider the case of two nonprofits reaching the same potential donor. If the first nonprofit conveys a sense of urgency in the fundraising appeal and the second does not, in

By | 2018-02-27T11:12:05+00:00 February 27th, 2018|Categories: Featured Intermediate, Fundraising, Intermediate|Tags: , |0 Comments

Episode 004 – How Does Email Design Impact Response?

How does email design impact response in your emails? Often there are conflicting answers on blogs as different organizations experience different results when they change factors in their email marketing. In episode 4, Jeremy explores a question about graphics vs text emails and how you can test to determine the right factors to improve response for your nonprofit emails. 

Why Donors Give: Tax Deduction

Fundraising hinges on appealing to the recipient’s reasons for giving. Consider all the ways you can leverage storytelling, imagery, and emotion in your emails. The motivation for giving is as diverse as your recipients, but research suggests most people fall into one of several categories. One of your primary goals as a fundraiser is to

By | 2018-02-16T20:19:34+00:00 February 24th, 2018|Categories: Beginner, Fundraising|Tags: , , , |0 Comments

Episode 003 – How Do We Segment Our Emails?

Have you ever hired a consultant to help you with a project, but when it comes time to execute, they disappear? This happened to Holly when she brought in a consultant to look at her email fundraising program. The consultant told Holly she should improve her segmentation and then disappeared before sharing with her a direction to go. In episode 3 of the Nonprofit Answers Podcast, Jeremy teaches Holly about different ways to segment her email file to maximize response.

Episode 002 – How Do We Improve Our Turnaround Time for Sending Disaster Fundraising Appeals?

In episode two of the Nonprofit Answers Podcast, Jeremy Reis takes a question from Ryan who's frustrated with their turnaround time on disaster response fundraising appeals. This is a topic that really hits home: how do we decide if we're going to respond to a disaster and then get our appeals out the door quickly in email and direct mail? Jeremy shares how Food for the Hungry decides when to respond and how they send out emergency response fundraising appeals quickly.

Episode 001 – Facebook Algorithm Changes – Nonprofit Answers

In episode 1 of the Nonprofit Answers Podcast, Jeremy Reis answers a question from Helen, a nonprofit marketing manager in Nashville. Helen is concerned about the recent algorithm changes with Facebook and wants to know what she should do. Should she continue to invest time and resources into Facebook? What changes should she make to her social media strategy?

The Story of the One

Nonprofit fundraising, at its core, is storytelling. Telling a story of how your organization has helped one beneficiary be transformed is the building block of telling the story of your organization. In nonprofit development, the story we use in fundraising is called the story of the one. It's called the story of the one because