About Jeremy Reis

Jeremy Reis is the Director of Marketing at Food for the Hungry, an international relief and development organization headquartered in Phoenix, Arizona. Jeremy serves on the Advisory Council for Christian Leadership Alliance, an alliance of more than 6,000 mission-focused Christians who lead in today’s high-impact Christian nonprofit ministries, churches, educational institutions, and businesses. His aim is to help all nonprofits take advantage of technology solutions to improve donor experience and fundraising.

Are You Bothering Your Donors?

Why are we afraid we're "bothering" donors? We ask questions like "how soon is too soon to ask for a second gift?" or "best practices say I should wait nine months for a second gift, what should I communicate before then?" Can you imagine a meeting at Amazon where executives debate like this, "We should

Episode 013 – How Do I Position the Donor as the Hero?

Your donor is the hero. This is one of the hardest concepts for nonprofit staff to accept. In this episode, Jeremy answers a question about how to position the donor as the hero in your nonprofit communications. Using examples, Jeremy teaches you how to write active copy that presents an appeal from the point of view of a donor.

By | 2018-06-26T11:28:43+00:00 May 14th, 2018|Categories: Podcasts|Tags: , |0 Comments

Episode 012 – What is Retargeting?

Retargeting, also known as remarketing, is a technology to show ads to a warm audience. In this episode, Jeremy discusses what retargeting is, how it works, two different types of retargeting, and how your nonprofit organization can use retargeting to get more supporters and deepen your relationship with existing donors.

By | 2018-05-06T18:24:39+00:00 May 7th, 2018|Categories: Advanced, Digital Advertising, Podcasts|Tags: , , , , |0 Comments

Mistakes That Will Sink Your Fundraising Campaign

I've made a lot of mistakes. I've had to learn a lot of hard lessons. Nonprofit fundraising isn't always easy. There are many rules and guidelines that industry pros have learned through expensive testing over decades. When you learn these lessons, some come from your own expensive mistakes, you will learn how to best fundraise

By | 2018-05-01T17:19:39+00:00 May 1st, 2018|Categories: Advanced, Fundraising|Tags: , |0 Comments

Episode 010 – How Do We Stop Fighting Internally Over Income Sourcing?

In this special edition of Nonprofit Answers, Jeremy is live at the Christian Leadership Alliance with a timely question. At the conference, a nonprofit leader asked Jeremy how to properly give internal credit for income without causing problems with attribution and to reduce internal fighting over "credit" for donations.

By | 2018-05-06T18:10:19+00:00 April 20th, 2018|Categories: Podcasts|Tags: , |1 Comment

4 Essentials Required for Donor Thank You Communications

Whether you send a thank you video, a note of gratitude, a welcome gift, a thank you email, or other creative way to thank the donor for their donation, you need to communicate in a specific way to have the biggest impact on your donor. Sending your thanks is a key way to continue developing

Hunter Interview – Dave the Development Director

Dave asks, "Why do you want to work at a nonprofit?" Hunter replies, "I have extensive experience raising funds." "What experience?" Dave asks. "I did a Go Fund Me for a missions trip to Africa." Hunter replies. Dave asks, "What did you do in Africa?" Hunter says, "I changed a kid's life by giving

By | 2018-02-22T08:36:48+00:00 March 26th, 2018|Categories: Comics|Tags: , , , , , , , |0 Comments