Blog2018-01-12T13:34:59+00:00

118 REAL Nonprofit Email Subject Lines for Giving Tuesday

Giving Tuesday is almost here! Many nonprofits take advantage of the collective campaign around Giving Tuesday to drive donations. This list of 118 email appeal subject lines came from a variety of nonprofits last year for Giving Tuesday. Use it as inspiration as you develop your Giving Tuesday email campaigns. It's Not Too Late to Give! Help Us Reach Our Goal! Have you met your heroes? We’d like to introduce you to a few. Just

Fundraising Articles for Nonprofits

118 REAL Nonprofit Email Subject Lines for Giving Tuesday

Giving Tuesday is almost here! Many nonprofits take advantage of the collective campaign around Giving Tuesday to drive donations. This list of 118 email appeal subject lines came from a variety of nonprofits last year for Giving Tuesday. Use it as inspiration as you develop your Giving Tuesday email campaigns. It's Not Too Late to Give! Help Us Reach Our Goal! Have you met your heroes? We’d like to introduce you to a few. Just

By |November 1st, 2018|Email Marketing, Featured Intermediate, Fundraising, Intermediate|

Developing a Great End of the Year Fundraising Strategy

Developing a great end of the year fundraising strategy can mean the difference between success and failure with your biggest fundraising quarter of the year. Today, you're going to learn how to develop a strategy - not just any strategy, but a GREAT one to guide you to success. You're going to build this great strategy using my six step process: Evaluate the current situation Identify what's important Assess what you need to achieve Formulate

By |October 26th, 2018|Featured Intermediate, Fundraising, Intermediate|

4 End of the Year Goals You Need to Set

Do you have written goals for your end of the year fundraising? You've probably heard this illustration before: having goals is like having a destination for a trip. If you get in the car and start heading somewhere without setting a destination, you'll end up heading nowhere. The same is true for your goals. Do you have somewhere you'd like to reach? In this article, you will learn different types of end of the year

By |October 26th, 2018|Fundraising, Intermediate|

Nonprofit Myth: Your Writing Style Won’t Work

Overcoming the naysayers on fundraising can be an overwhelming task. It's funny how many people who don't understand fundraising offer an opinion that what you're doing won't work or they have a better way to do it. One of the myths you may encounter is that the writing style doesn't work, that it's outdated, and there are newer, better ways to write for fundraising. These myths simply aren't true. Fundraising writing isn't dependent on the

By |September 25th, 2018|Fundraising, Intermediate|

5 Ways to Build Loyalty with Your Donors

Much of the fundraising material written today is about acquiring new donors, yet building loyalty with your existing donors and getting that second gift is finding its way to the top of the nonprofit list of strategies. Smart organizations are aggressively courting first time givers to engage for multiple gifts. Many organizations are now focusing on how to improve the donor on-boarding experience, borrowing ideas from customer-service centric companies to give donors an "experience." Getting repeat

By |September 20th, 2018|Advanced, Fundraising|

Episode 017 – 5 Secrets to Successful Fundraising

In this special episode, I reflect on the lessons I've learn over these years and share the five secrets successful fundraisers know. You'll learn how to demonstrate urgency, how to be more direct with your ask, a mistake you're likely making in how you talk to donors, a lesson on using facts to motivate donors, and key insights into showing gratitude. These lessons, learned over the course of raising tens of millions of dollars, will help propel you forward as a nonprofit fundraiser.

By |July 30th, 2018|Fundraising, Podcasts|

Marketing Articles for Nonprofits

118 REAL Nonprofit Email Subject Lines for Giving Tuesday

Giving Tuesday is almost here! Many nonprofits take advantage of the collective campaign around Giving Tuesday to drive donations. This list of 118 email appeal subject lines came from a variety of nonprofits last year for Giving Tuesday. Use it as inspiration as you develop your Giving Tuesday email campaigns. It's Not Too Late to Give! Help Us Reach Our Goal! Have you met your heroes? We’d like to introduce you to a few. Just

By |November 1st, 2018|Email Marketing, Featured Intermediate, Fundraising, Intermediate|

374 of the Best Nonprofit Holiday Quarter Email Appeal Subject Lines

Writing a catchy and creative subject line will help grab the attention of an email recipient to draw them into your appeal. It isn't easy to penetrate the inbox of someone who receives hundreds of messages each day and walk away with a donation, so writing a creative and compelling subject line helps draw in their attention to your content. I've compiled 374 of the best REAL nonprofit email appeal subject lines from last year's

By |October 1st, 2018|Email Marketing, Intermediate|

10 Email Fundraising Tips You Need Right Now

Email may be the best kept fundraising secret for your nonprofit! Not because you aren't already using it, but because there is so much opportunity to change and test different parts of a fundraising email to see the impact on results. Today, we're going to discuss some ideas of things you can put into practice right now to improve your email fundraising. 1. The Subject Gets Me to Open the Email The purpose of the subject

By |June 2nd, 2018|Beginner, Email Marketing, Fundraising, Intermediate|

100 More Email Appeal Subject Lines

A great subject line can be the difference between catching the recipient's attention to open your email or to be unceremoniously tossed into the trash or simply ignored. What makes a subject line stand out? It needs to be concise. The best subject lines are between 3 and 6 words in length. You don't have to explain the entire email in the subject line, it's there to grab the recipient's attention and motivate him to open

By |March 16th, 2018|Email Marketing, Fundraising, Intermediate|

8 Ways to Reactivate Unresponsive Email Addresses

Do you have people on your email list who haven't interacted with your organization in some time? Do you want to learn how you can save these people and reactivate them to continue wanting to receive your emails? Let's explore 8 steps the organization can take to reactivate these people, or decide what to do with them if they still aren't interested. If a large portion of your email list isn't interacting with your emails,

By |March 14th, 2018|Advanced, Email Marketing|

Donor Communication Articles for Nonprofits

Episode 018 – Nonprofit Donor Motivations

Recently, my 15 year old daughter Emily has shown interest in nonprofit marketing and fundraising. In this special series of Nonprofit Answers episodes, you'll learn all aspects of the fundraising process. In this episode, you will learn donor motivations and how your nonprofit presents an appeal or campaign to specific types of donors. You'll start learning the foundations of donor psychology and how to motivate donors to give.

By |August 14th, 2018|Beginner, Donor Communication, Podcasts|

Episode 016 – Effective Nonprofit Storytelling

Storytelling is the foundation of excellent nonprofit marketing. Jeremy is frequently asked, "how do I effectively tell our story?" In this special episode, Jeremy Reis explores effective nonprofit storytelling that produces results. You'll learn the tips and tricks to writing great nonprofit stories that raise funds and builds relationships with your donors and stakeholders.

By |July 24th, 2018|Donor Communication, Podcasts|

5 of the Most Creative Ways to Show Gratitude to Donors

Are you looking for a way to raise more income in the short term and long term? Thank your donors quickly and often. Beyond a thank you note, how do you creatively thank your donors? Showing gratitude to your donors is a key way to build a healthy donor relationship and continue to develop people down the funnel to become multi-donors. Survey after survey show donors care about how you show gratitude after a donation. Thanking

By |July 9th, 2018|Beginner, Donor Communication, Fundraising|

Want Better Email Fundraising Success? Make It Easier to Read

Anything that puts a barrier between the reader and the ability to give should be eliminated. This includes the design of your emails and landing pages. There are several elements you should consider when you review the design of your email appeals: Layout Photos Fonts The layout of your email should have a clear flow from your central proposal to the reader to the call to action. Multiple columns or embedded tables reduce comprehension for

By |July 1st, 2018|Donor Communication, Fundraising, Intermediate|

How to Tell an Impactful Fundraising Story

Story is embedded into who we are. The best stories feature focus on a single character. This character could be a beneficiary, a donor, or any stakeholder. The best fundraising stories communicate how the reader can make an impact. When I first arrived at Food for the Hungry, our direct mail appeals used vivid stories to drive the reader to take action. Our emails were disconnected from the direct mail appeals and were more fact-based.