Blog2018-01-12T13:34:59+00:00

How to Tell an Impactful Fundraising Story

Story is embedded into who we are. The best stories feature focus on a single character. This character could be a beneficiary, a donor, or any stakeholder. The best fundraising stories communicate how the reader can make an impact. When I first arrived at Food for the Hungry, our direct mail appeals used vivid stories to drive the reader to take action. Our emails were disconnected from the direct mail appeals and were more fact-based.

Fundraising Articles for Nonprofits

Nonprofit Myth: Your Writing Style Won’t Work

Overcoming the naysayers on fundraising can be an overwhelming task. It's funny how many people who don't understand fundraising offer an opinion that what you're doing won't work or they have a better way to do it. One of the myths you may encounter is that the writing style doesn't work, that it's outdated, and there are newer, better ways to write for fundraising. These myths simply aren't true. Fundraising writing isn't dependent on the

By |September 25th, 2018|Fundraising, Intermediate|

5 Ways to Build Loyalty with Your Donors

Much of the fundraising material written today is about acquiring new donors, yet building loyalty with your existing donors and getting that second gift is finding its way to the top of the nonprofit list of strategies. Smart organizations are aggressively courting first time givers to engage for multiple gifts. Many organizations are now focusing on how to improve the donor on-boarding experience, borrowing ideas from customer-service centric companies to give donors an "experience." Getting repeat

By |September 20th, 2018|Advanced, Fundraising|

5 of the Most Creative Ways to Show Gratitude to Donors

Are you looking for a way to raise more income in the short term and long term? Thank your donors quickly and often. Beyond a thank you note, how do you creatively thank your donors? Showing gratitude to your donors is a key way to build a healthy donor relationship and continue to develop people down the funnel to become multi-donors. Survey after survey show donors care about how you show gratitude after a donation. Thanking

By |July 9th, 2018|Beginner, Donor Communication, Fundraising|

Want Better Email Fundraising Success? Make It Easier to Read

Anything that puts a barrier between the reader and the ability to give should be eliminated. This includes the design of your emails and landing pages. There are several elements you should consider when you review the design of your email appeals: Layout Photos Fonts The layout of your email should have a clear flow from your central proposal to the reader to the call to action. Multiple columns or embedded tables reduce comprehension for

By |July 1st, 2018|Donor Communication, Fundraising, Intermediate|

How to Tell an Impactful Fundraising Story

Story is embedded into who we are. The best stories feature focus on a single character. This character could be a beneficiary, a donor, or any stakeholder. The best fundraising stories communicate how the reader can make an impact. When I first arrived at Food for the Hungry, our direct mail appeals used vivid stories to drive the reader to take action. Our emails were disconnected from the direct mail appeals and were more fact-based.

Complete Guide to Great Fundraising Appeals (with Examples!)

If you're new to fundraising, writing an appeal to raise funds is different than you might expect. Once, I hired someone who had sales and marketing experience but no direct nonprofit experience. He tended to write appeals that were very fact based, "1 billion people live in poverty" or "You can help 10,855 people right now!" His assumption was that if we explained the problem to people, they would give. The logic makes sense, right?

By |June 18th, 2018|Featured Intermediate, Fundraising, Intermediate|

Marketing Articles for Nonprofits

374 of the Best Nonprofit Holiday Quarter Email Appeal Subject Lines

Writing a catchy and creative subject line will help grab the attention of an email recipient to draw them into your appeal. It isn't easy to penetrate the inbox of someone who receives hundreds of messages each day and walk away with a donation, so writing a creative and compelling subject line helps draw in their attention to your content. I've compiled 374 of the best REAL nonprofit email appeal subject lines from last year's

By |October 1st, 2018|Email Marketing, Intermediate|

10 Email Fundraising Tips You Need Right Now

Email may be the best kept fundraising secret for your nonprofit! Not because you aren't already using it, but because there is so much opportunity to change and test different parts of a fundraising email to see the impact on results. Today, we're going to discuss some ideas of things you can put into practice right now to improve your email fundraising. 1. The Subject Gets Me to Open the Email The purpose of the subject

By |June 2nd, 2018|Beginner, Email Marketing, Fundraising, Intermediate|

100 More Email Appeal Subject Lines

A great subject line can be the difference between catching the recipient's attention to open your email or to be unceremoniously tossed into the trash or simply ignored. What makes a subject line stand out? It needs to be concise. The best subject lines are between 3 and 6 words in length. You don't have to explain the entire email in the subject line, it's there to grab the recipient's attention and motivate him to open

By |March 16th, 2018|Email Marketing, Fundraising, Intermediate|

8 Ways to Reactivate Unresponsive Email Addresses

Do you have people on your email list who haven't interacted with your organization in some time? Do you want to learn how you can save these people and reactivate them to continue wanting to receive your emails? Let's explore 8 steps the organization can take to reactivate these people, or decide what to do with them if they still aren't interested. If a large portion of your email list isn't interacting with your emails,

By |March 14th, 2018|Advanced, Email Marketing|

Episode 006 – Why Don’t My Emails Perform As Well As My Direct Mail?

Direct mail is not dead. Far from it, direct mail still performs well if you have a good strategy behind it. Many nonprofits are transitioning more investment into digital but aren't seeing the return in email that they've seen in direct mail. Today, we're going to talk through the five Cs of successful email appeals, then we have a question from Marcy about why her emails don't perform as well as her direct mail does. 

By |March 5th, 2018|Email Marketing, Fundraising, Intermediate, Podcasts|

Donor Communication Articles for Nonprofits

Episode 016 – Effective Nonprofit Storytelling

Storytelling is the foundation of excellent nonprofit marketing. Jeremy is frequently asked, "how do I effectively tell our story?" In this special episode, Jeremy Reis explores effective nonprofit storytelling that produces results. You'll learn the tips and tricks to writing great nonprofit stories that raise funds and builds relationships with your donors and stakeholders.

By |July 24th, 2018|Donor Communication, Podcasts|

5 of the Most Creative Ways to Show Gratitude to Donors

Are you looking for a way to raise more income in the short term and long term? Thank your donors quickly and often. Beyond a thank you note, how do you creatively thank your donors? Showing gratitude to your donors is a key way to build a healthy donor relationship and continue to develop people down the funnel to become multi-donors. Survey after survey show donors care about how you show gratitude after a donation. Thanking

By |July 9th, 2018|Beginner, Donor Communication, Fundraising|

Want Better Email Fundraising Success? Make It Easier to Read

Anything that puts a barrier between the reader and the ability to give should be eliminated. This includes the design of your emails and landing pages. There are several elements you should consider when you review the design of your email appeals: Layout Photos Fonts The layout of your email should have a clear flow from your central proposal to the reader to the call to action. Multiple columns or embedded tables reduce comprehension for

By |July 1st, 2018|Donor Communication, Fundraising, Intermediate|

How to Tell an Impactful Fundraising Story

Story is embedded into who we are. The best stories feature focus on a single character. This character could be a beneficiary, a donor, or any stakeholder. The best fundraising stories communicate how the reader can make an impact. When I first arrived at Food for the Hungry, our direct mail appeals used vivid stories to drive the reader to take action. Our emails were disconnected from the direct mail appeals and were more fact-based.

Are You Bothering Your Donors?

Why are we afraid we're "bothering" donors? We ask questions like "how soon is too soon to ask for a second gift?" or "best practices say I should wait nine months for a second gift, what should I communicate before then?" Can you imagine a meeting at Amazon where executives debate like this, "We should send an email to someone featuring complementary products for something they just bought," executive #1 says. Executive #2 replies, "I don't

By |May 16th, 2018|Beginner, Donor Communication, Featured Beginner, Fundraising|