8 Ways to Reactivate Unresponsive Email Addresses

Do you have people on your email list who haven't interacted with your organization in some time? Do you want to learn how you can save these people and reactivate them to continue wanting to receive your emails? Let's explore 8 steps the organization can take to reactivate these people, or decide what to do

By | 2018-03-14T15:56:18+00:00 March 14th, 2018|Categories: Advanced, Email Marketing|Tags: , , , , , |0 Comments

Episode 007 – My Executive Director Keeps Editing Out Fundraising Best Practices

Do you have someone who edits out fundraising best practice from your appeals? Someone who doesn't like the urgency, postscripts, hyphens, folksy language, or handwritten notes? Is your fundraising suffering because of it? In episode 7, Jeremy answers a question from Julia about how to handle an Executive Director who doesn't understand fundraising and is undermining her efforts.

By | 2018-03-12T10:52:06+00:00 March 12th, 2018|Categories: Advanced, Fundraising, Podcasts|Tags: , , , , |0 Comments

Why Donors Give: In Exchange for a Premium

Different donors give for different reasons. Successful fundraising is driven by your nonprofit organization appealing to the recipient’s reasons for giving. Consider all the ways you can leverage storytelling, imagery, and emotion in your emails. The motivation for donating is as diverse as your recipients, but research suggests most people fall into one of several

By | 2018-02-16T20:29:39+00:00 March 10th, 2018|Categories: Advanced, Featured Advanced, Fundraising|Tags: , , , , , , |0 Comments

Nonprofit Thank You Video Script

Videos are a powerful relationship building tool. A technique that can help your nonprofit quickly begin building a relationship with your donor is to create a personalized thank you video. This creative way of expressing gratitude to your donor communicates how much you care. There are a number of platforms that help facilitate the personalized

By | 2018-02-21T09:36:31+00:00 March 3rd, 2018|Categories: Advanced, Donor Communication, Fundraising|Tags: , , , |0 Comments

Episode 002 – How Do We Improve Our Turnaround Time for Sending Disaster Fundraising Appeals?

In episode two of the Nonprofit Answers Podcast, Jeremy Reis takes a question from Ryan who's frustrated with their turnaround time on disaster response fundraising appeals. This is a topic that really hits home: how do we decide if we're going to respond to a disaster and then get our appeals out the door quickly in email and direct mail? Jeremy shares how Food for the Hungry decides when to respond and how they send out emergency response fundraising appeals quickly.

The Story of the One

Nonprofit fundraising, at its core, is storytelling. Telling a story of how your organization has helped one beneficiary be transformed is the building block of telling the story of your organization. In nonprofit development, the story we use in fundraising is called the story of the one. It's called the story of the one because

5 Cs of Effective Fundraising Appeals

Raising funds for needed items, foods, and services is the lifeblood of any nonprofit organization. Yet many organizations struggle with the staple of a successful fundraiser – the appeal. Your fundraising appeal needs to hit home with your audience, cutting through the clutter in their inboxes to make a real impact. Your appeal needs to

By | 2018-02-16T20:07:56+00:00 February 20th, 2018|Categories: Advanced, Fundraising|Tags: , , , , , , |0 Comments

25 More Job Interview Questions for Development Directors

You may be applying for a job as a development director or you may be hiring a fundraising professional, either way, here's 25 more job interview questions. This is a follow up to my first post with 25 job interview questions for development directors. Use these interview questions as a basis for discovering the right

By | 2018-01-13T15:56:55+00:00 February 13th, 2018|Categories: Advanced, Fundraising|Tags: , , |0 Comments

Raise More Money by Giving Donors Choices

One of the curious studies performed in pricing theory is around giving people options. In a sales situation, giving people three options often results in most people selecting the middle option. When you give donors a number of choices, you are setting an expectation of what other donors are doing. Setting this expectation with the

By | 2018-01-29T20:06:22+00:00 January 29th, 2018|Categories: Advanced, Fundraising|Tags: , |0 Comments

8 Best Nonprofit Digital Annual Reports

Creating a specific digital annual report gives nonprofits a number of options to showcase the great work their donors have enabled them to do. Digital annual reports give you an expanded set of capabilities that a PDF or Issuu (flip book style) annual report can't match such as video, animation, interactive elements, expanded information for

By | 2018-02-17T12:50:45+00:00 January 17th, 2018|Categories: Advanced|Tags: , , |0 Comments