Why Donors Give: In Exchange for a Premium

Different donors give for different reasons. Successful fundraising is driven by your nonprofit organization appealing to the recipient’s reasons for giving. Consider all the ways you can leverage storytelling, imagery, and emotion in your emails. The motivation for donating is as diverse as your recipients, but research suggests most people fall into one of several

By | 2018-02-16T20:29:39+00:00 March 10th, 2018|Categories: Advanced, Featured Advanced, Fundraising|Tags: , , , , , , |0 Comments

11 Creative Ways to Thank a Donor

The way you say "thank you" to donors could be the most important communication pieces you have as a nonprofit organization. Unfortunately, many nonprofits send "thank you" communications that read more like a formal tax receipt then a heartfelt felt note of appreciation that motivates the donor to want to have a relationship with the

5 Mistakes You’re Making with Donors … That Have an Easy Fix!

During a recent one-on-one meeting with my our Content Marketer at Food for the Hungry, we were talking about value proposition and reviewing a proposed project. I made a comment that would have led the piece away from being donor focused and our Content Marketer calmly corrected my proposed change. It's amazing how easy it

By | 2018-01-10T09:53:41+00:00 September 29th, 2017|Categories: Advanced, Featured Advanced, Fundraising, Intermediate|0 Comments