Major Donors Want to Be Valued

Major donors want you to be effective and efficient — but most of all, they want to know you understand and value their partnership. Relationships are key for any fundraiser. Donors want to feel like they have a relationship with your nonprofit, they don’t want to feel like it’s just a transaction.

By |2019-03-18T13:44:30-04:00March 18th, 2019|Categories: Beginner, Donor Communication|Tags: , , , |0 Comments

Don’t Let Comparison Kill Your Creativity

Don’t let comparison kill your creativity. Do you look at the work of other organizations and get jealous? It's happened to me. I look and think "we should do it like that!" In fact, what you're doing, may be just right for your donors and your organization. Stop comparing yourself to others.

Best Nonprofit Annual Reports 2019

Your annual report is an opportunity to showcase the impact your donors have made on the lives of the people you serve. Your nonprofit annual report should be focused on your donors and tell stories of impact. Many organizations tailor the annual report too much towards bragging about accomplishments instead of demonstrating impact. The annual

12 Things You Must Give Up to Become a Successful Fundraiser

Becoming a successful nonprofit fundraiser isn't just about what you need to learn or do, it is also about what you need to give up. For 14 years, I volunteered as a football coach in various levels from 5th and 6th grade through high school junior varsity. Each season, I started the team with the

By |2018-12-03T16:52:39-04:00December 3rd, 2018|Categories: Beginner, Fundraising|Tags: , , , , , |0 Comments

Episode 020 – Donor Psychology – What moves someone to donate? Part 2

In this second part of a two part series on donor psychology, you will learn the reasons why people give. Jeremy has identified 15 different psychological triggers that moves someone to donate to your nonprofit. In this episode, Jeremy explains the second 7 motivations, or donor psychological triggers, that help someone make a decision to give to your nonprofit.

By |2019-01-05T00:39:14-04:00September 4th, 2018|Categories: Beginner, Podcasts|Tags: , , , |0 Comments

Episode 019 – Donor Psychology – What moves someone to donate? Part 1

In this second episode of a special series of fundraising education, you will learn donor psychology and the reasons why people give. Jeremy has identified 15 different psychological triggers that moves someone to donate to your nonprofit. In this episode, Jeremy explains the first 8 motivations, or donor psychological triggers, that help someone make a decision to give to your nonprofit. This is a fascinating look at why people give and how you can change your messaging or produce events that create more donors. For major donors, general donors, and monthly donors.

By |2018-10-15T15:01:52-04:00August 21st, 2018|Categories: Beginner, Podcasts|Tags: , , , |0 Comments

Episode 018 – Nonprofit Donor Motivations

Recently, my 15 year old daughter Emily has shown interest in nonprofit marketing and fundraising. In this special series of Nonprofit Answers episodes, you'll learn all aspects of the fundraising process. In this episode, you will learn donor motivations and how your nonprofit presents an appeal or campaign to specific types of donors. You'll start learning the foundations of donor psychology and how to motivate donors to give.

By |2018-10-15T14:58:24-04:00August 14th, 2018|Categories: Beginner, Donor Communication, Podcasts|Tags: , , |0 Comments

5 of the Most Creative Ways to Show Gratitude to Donors

Are you looking for a way to raise more income in the short term and long term? Thank your donors quickly and often. Beyond a thank you note, how do you creatively thank your donors? Showing gratitude to your donors is a key way to build a healthy donor relationship and continue to develop people down

By |2018-06-23T07:35:30-04:00July 9th, 2018|Categories: Beginner, Donor Communication, Fundraising|Tags: , |0 Comments