Whether you send a thank you video, a note of gratitude, a welcome gift, a thank you email, or other creative way to thank the donor for their donation, you need to communicate in a specific way to have the biggest impact on your donor. Sending your thanks is a key way to continue developing
Fundraising hinges on appealing to the recipient’s reasons for giving. Consider all the ways you can leverage storytelling, imagery, and emotion in your emails. The motivation for giving is as diverse as your recipients, but research suggests most people fall into one of several categories. One of your primary goals as a fundraiser is to
Nonprofit fundraising, at its core, is storytelling. Telling a story of how your organization has helped one beneficiary be transformed is the building block of telling the story of your organization. In nonprofit development, the story we use in fundraising is called the story of the one. It's called the story of the one because
Donors love it when you show appreciation for their support. So much so that 80% of donors say they would be motivated to make a second gift if the nonprofit thanked them. Unfortunately, many of us aren't properly thanking nonprofit donors and this is negatively affecting our fundraising. It's expensive to acquire a new donor.
In 2011, I was working as a social media consultant, primarily with nonprofits with Tim Smith approached me about joining him at Food for the Hungry. He had just accepted the role of Chief Development Officer and wanted to bring me along as his Digital Director. Though I had worked at a nonprofit and worked
Liko loved school. He had dreams of graduating, getting a good job, helping to lift his family out of generations of poverty. But one day, tragedy struck. The village borehole water pump broke. Clean water was no longer available. The school’s feeding program shut down. The school itself closed. Village residents suddenly had to travel 13
Fundraising has been one of the most fulfilling aspects of any job I've ever had. It's not hard to be motivated to come to work every day knowing that what I'm doing is making a different in literally millions of people's lives. I am motivated knowing that Nadine, a 9 year old, received deworming medication and
Yes, it's well intentioned. Yes, like many professions, people assume fundraising is easier than it actually is. And yes, it's head-shakingly-funny some of the suggestions people make to fundraisers about how to do their jobs. Here's a few of the funniest, unfortunately too common, suggestions people make to nonprofit development teams on how to improve