Recently, my 15 year old daughter Emily has shown interest in nonprofit marketing and fundraising. In this special series of Nonprofit Answers episodes, you'll learn all aspects of the fundraising process. In this episode, you will learn donor motivations and how your nonprofit presents an appeal or campaign to specific types of donors. You'll start learning the foundations of donor psychology and how to motivate donors to give.
Storytelling is the foundation of excellent nonprofit marketing. Jeremy is frequently asked, "how do I effectively tell our story?" In this special episode, Jeremy Reis explores effective nonprofit storytelling that produces results. You'll learn the tips and tricks to writing great nonprofit stories that raise funds and builds relationships with your donors and stakeholders.
In this episode, Gary asks what, if anything, should we email major donors? Jeremy teaches you how to define a major partner email communication strategy and recommends which emails to send based on which segment the donor is in.
Are you looking for a way to raise more income in the short term and long term? Thank your donors quickly and often. Beyond a thank you note, how do you creatively thank your donors? Showing gratitude to your donors is a key way to build a healthy donor relationship and continue to develop people down
Anything that puts a barrier between the reader and the ability to give should be eliminated. This includes the design of your emails and landing pages. There are several elements you should consider when you review the design of your email appeals: Layout Photos Fonts The layout of your email should have a clear flow
Story is embedded into who we are. The best stories feature focus on a single character. This character could be a beneficiary, a donor, or any stakeholder. The best fundraising stories communicate how the reader can make an impact. When I first arrived at Food for the Hungry, our direct mail appeals used vivid stories
Why are we afraid we're "bothering" donors? We ask questions like "how soon is too soon to ask for a second gift?" or "best practices say I should wait nine months for a second gift, what should I communicate before then?" Can you imagine a meeting at Amazon where executives debate like this, "We should
Blogging is not dead. Far from it. In today's episode, Jeremy answers a question from a nonprofit executive about how much blogging is right for his organization. This executive is being told by his team to blog every day, but doesn't understand why.
Whether you send a thank you video, a note of gratitude, a welcome gift, a thank you email, or other creative way to thank the donor for their donation, you need to communicate in a specific way to have the biggest impact on your donor. Sending your thanks is a key way to continue developing
Videos are a powerful relationship building tool. A technique that can help your nonprofit quickly begin building a relationship with your donor is to create a personalized thank you video. This creative way of expressing gratitude to your donor communicates how much you care. There are a number of platforms that help facilitate the personalized