Nonprofit Thank You Video Script

Videos are a powerful relationship building tool. A technique that can help your nonprofit quickly begin building a relationship with your donor is to create a personalized thank you video. This creative way of expressing gratitude to your donor communicates how much you care. There are a number of platforms that help facilitate the personalized

By | 2018-02-21T09:36:31+00:00 March 3rd, 2018|Categories: Advanced, Donor Communication, Fundraising|Tags: , , , |0 Comments

The Story of the One

Nonprofit fundraising, at its core, is storytelling. Telling a story of how your organization has helped one beneficiary be transformed is the building block of telling the story of your organization. In nonprofit development, the story we use in fundraising is called the story of the one. It's called the story of the one because

Sample Phrases You Can Use to Thank Your Donors

Donors love it when you show appreciation for their support. So much so that 80% of donors say they would be motivated to make a second gift if the nonprofit thanked them. Unfortunately, many of us aren't properly thanking nonprofit donors and this is negatively affecting our fundraising. It's expensive to acquire a new donor.

11 Creative Ways to Thank a Donor

The way you say "thank you" to donors could be the most important communication pieces you have as a nonprofit organization. Unfortunately, many nonprofits send "thank you" communications that read more like a formal tax receipt then a heartfelt felt note of appreciation that motivates the donor to want to have a relationship with the

20+ Resources for Building a Nonprofit Persona

I recently asked one of my staff members after a year on the job what she wished she knew about nonprofit fundraising before joining us. She had extensive corporate and agency digital marketing experience, but working at a nonprofit was new for her. Her first response? She wishes she understood more about our persona and

By | 2018-01-12T16:09:14+00:00 July 6th, 2017|Categories: Donor Communication, Intermediate, Marketing|Tags: , , |0 Comments