118 REAL Nonprofit Email Subject Lines for Giving Tuesday

Giving Tuesday is almost here! Many nonprofits take advantage of the collective campaign around Giving Tuesday to drive donations. This list of 118 email appeal subject lines came from a variety of nonprofits last year for Giving Tuesday. Use it as inspiration as you develop your Giving Tuesday email campaigns. It's Not Too Late to

Developing a Great End of the Year Fundraising Strategy

Developing a great end of the year fundraising strategy can mean the difference between success and failure with your biggest fundraising quarter of the year. Today, you're going to learn how to develop a strategy - not just any strategy, but a GREAT one to guide you to success. You're going to build this great

By |2018-10-26T16:52:53+00:00October 26th, 2018|Categories: Featured Intermediate, Fundraising, Intermediate|Tags: , , , |0 Comments

4 End of the Year Goals You Need to Set

Do you have written goals for your end of the year fundraising? You've probably heard this illustration before: having goals is like having a destination for a trip. If you get in the car and start heading somewhere without setting a destination, you'll end up heading nowhere. The same is true for your goals. Do

By |2018-10-26T16:03:09+00:00October 26th, 2018|Categories: Fundraising, Intermediate|Tags: , , , , |0 Comments

Nonprofit Myth: Your Writing Style Won’t Work

Overcoming the naysayers on fundraising can be an overwhelming task. It's funny how many people who don't understand fundraising offer an opinion that what you're doing won't work or they have a better way to do it. One of the myths you may encounter is that the writing style doesn't work, that it's outdated, and

By |2018-09-22T22:30:08+00:00September 25th, 2018|Categories: Fundraising, Intermediate|Tags: , , |0 Comments

5 Ways to Build Loyalty with Your Donors

Much of the fundraising material written today is about acquiring new donors, yet building loyalty with your existing donors and getting that second gift is finding its way to the top of the nonprofit list of strategies. Smart organizations are aggressively courting first time givers to engage for multiple gifts. Many organizations are now focusing on

By |2018-09-20T18:56:27+00:00September 20th, 2018|Categories: Advanced, Fundraising|Tags: , |0 Comments

Episode 017 – 5 Secrets to Successful Fundraising

In this special episode, I reflect on the lessons I've learn over these years and share the five secrets successful fundraisers know. You'll learn how to demonstrate urgency, how to be more direct with your ask, a mistake you're likely making in how you talk to donors, a lesson on using facts to motivate donors, and key insights into showing gratitude. These lessons, learned over the course of raising tens of millions of dollars, will help propel you forward as a nonprofit fundraiser.

By |2018-10-15T14:52:46+00:00July 30th, 2018|Categories: Fundraising, Podcasts|Tags: , |0 Comments

5 of the Most Creative Ways to Show Gratitude to Donors

Are you looking for a way to raise more income in the short term and long term? Thank your donors quickly and often. Beyond a thank you note, how do you creatively thank your donors? Showing gratitude to your donors is a key way to build a healthy donor relationship and continue to develop people down

By |2018-06-23T07:35:30+00:00July 9th, 2018|Categories: Beginner, Donor Communication, Fundraising|Tags: , |0 Comments

Want Better Email Fundraising Success? Make It Easier to Read

Anything that puts a barrier between the reader and the ability to give should be eliminated. This includes the design of your emails and landing pages. There are several elements you should consider when you review the design of your email appeals: Layout Photos Fonts The layout of your email should have a clear flow

By |2018-06-20T15:04:17+00:00July 1st, 2018|Categories: Donor Communication, Fundraising, Intermediate|Tags: |0 Comments

How to Tell an Impactful Fundraising Story

Story is embedded into who we are. The best stories feature focus on a single character. This character could be a beneficiary, a donor, or any stakeholder. The best fundraising stories communicate how the reader can make an impact. When I first arrived at Food for the Hungry, our direct mail appeals used vivid stories

Complete Guide to Great Fundraising Appeals (with Examples!)

If you're new to fundraising, writing an appeal to raise funds is different than you might expect. Once, I hired someone who had sales and marketing experience but no direct nonprofit experience. He tended to write appeals that were very fact based, "1 billion people live in poverty" or "You can help 10,855 people right