Are You Bothering Your Donors?

Why are we afraid we're "bothering" donors? We ask questions like "how soon is too soon to ask for a second gift?" or "best practices say I should wait nine months for a second gift, what should I communicate before then?" Can you imagine a meeting at Amazon where executives debate like this, "We should

Episode 012 – What is Retargeting?

Retargeting, also known as remarketing, is a technology to show ads to a warm audience. In this episode, Jeremy discusses what retargeting is, how it works, two different types of retargeting, and how your nonprofit organization can use retargeting to get more supporters and deepen your relationship with existing donors.

By |2018-05-06T18:24:39+00:00May 7th, 2018|Categories: Advanced, Digital Advertising, Podcasts|Tags: , , , , |0 Comments

Mistakes That Will Sink Your Fundraising Campaign

I've made a lot of mistakes. I've had to learn a lot of hard lessons. Nonprofit fundraising isn't always easy. There are many rules and guidelines that industry pros have learned through expensive testing over decades. When you learn these lessons, some come from your own expensive mistakes, you will learn how to best fundraise

By |2018-05-01T17:19:39+00:00May 1st, 2018|Categories: Advanced, Fundraising|Tags: , |0 Comments

4 Essentials Required for Donor Thank You Communications

Whether you send a thank you video, a note of gratitude, a welcome gift, a thank you email, or other creative way to thank the donor for their donation, you need to communicate in a specific way to have the biggest impact on your donor. Sending your thanks is a key way to continue developing

100 More Email Appeal Subject Lines

A great subject line can be the difference between catching the recipient's attention to open your email or to be unceremoniously tossed into the trash or simply ignored. What makes a subject line stand out? It needs to be concise. The best subject lines are between 3 and 6 words in length. You don't have to

By |2018-02-16T13:10:39+00:00March 16th, 2018|Categories: Email Marketing, Fundraising, Intermediate|Tags: , , |0 Comments

Episode 007 – My Executive Director Keeps Editing Out Fundraising Best Practices

Do you have someone who edits out fundraising best practice from your appeals? Someone who doesn't like the urgency, postscripts, hyphens, folksy language, or handwritten notes? Is your fundraising suffering because of it? In episode 7, Jeremy answers a question from Julia about how to handle an Executive Director who doesn't understand fundraising and is undermining her efforts.

By |2018-03-12T10:52:06+00:00March 12th, 2018|Categories: Advanced, Fundraising, Podcasts|Tags: , , , , |0 Comments

Why Donors Give: In Exchange for a Premium

Different donors give for different reasons. Successful fundraising is driven by your nonprofit organization appealing to the recipient’s reasons for giving. Consider all the ways you can leverage storytelling, imagery, and emotion in your emails. The motivation for donating is as diverse as your recipients, but research suggests most people fall into one of several

Episode 006 – Why Don’t My Emails Perform As Well As My Direct Mail?

Direct mail is not dead. Far from it, direct mail still performs well if you have a good strategy behind it. Many nonprofits are transitioning more investment into digital but aren't seeing the return in email that they've seen in direct mail. Today, we're going to talk through the five Cs of successful email appeals, then we have a question from Marcy about why her emails don't perform as well as her direct mail does. 

Nonprofit Thank You Video Script

Videos are a powerful relationship building tool. A technique that can help your nonprofit quickly begin building a relationship with your donor is to create a personalized thank you video. This creative way of expressing gratitude to your donor communicates how much you care. There are a number of platforms that help facilitate the personalized

Episode 005 – What to Do With 25,000 Email Addresses a Partner Offered Us?

Karen's organization has a partner who offered them a list of 25,000 email addresses. Her boss wants to just add them to their email service provider, but Karen doesn't agree. In episode 5, Jeremy gives Karen advice as to how to answer her boss and what to do with the opportunity.

By |2018-02-28T09:30:14+00:00February 28th, 2018|Categories: Email Marketing, Fundraising, Intermediate, Podcasts|Tags: , , , |0 Comments