118 REAL Nonprofit Email Subject Lines for Giving Tuesday

Giving Tuesday is almost here! Many nonprofits take advantage of the collective campaign around Giving Tuesday to drive donations. This list of 118 email appeal subject lines came from a variety of nonprofits last year for Giving Tuesday. Use it as inspiration as you develop your Giving Tuesday email campaigns. It's Not Too Late to

Developing a Great End of the Year Fundraising Strategy

Developing a great end of the year fundraising strategy can mean the difference between success and failure with your biggest fundraising quarter of the year. Today, you're going to learn how to develop a strategy - not just any strategy, but a GREAT one to guide you to success. You're going to build this great

By |2018-10-26T16:52:53+00:00October 26th, 2018|Categories: Featured Intermediate, Fundraising, Intermediate|Tags: , , , |0 Comments

4 End of the Year Goals You Need to Set

Do you have written goals for your end of the year fundraising? You've probably heard this illustration before: having goals is like having a destination for a trip. If you get in the car and start heading somewhere without setting a destination, you'll end up heading nowhere. The same is true for your goals. Do

By |2018-10-26T16:03:09+00:00October 26th, 2018|Categories: Fundraising, Intermediate|Tags: , , , , |0 Comments

374 of the Best Nonprofit Holiday Quarter Email Appeal Subject Lines

Writing a catchy and creative subject line will help grab the attention of an email recipient to draw them into your appeal. It isn't easy to penetrate the inbox of someone who receives hundreds of messages each day and walk away with a donation, so writing a creative and compelling subject line helps draw in

By |2018-02-16T14:13:28+00:00October 1st, 2018|Categories: Email Marketing, Intermediate|Tags: , , |0 Comments

Nonprofit Myth: Your Writing Style Won’t Work

Overcoming the naysayers on fundraising can be an overwhelming task. It's funny how many people who don't understand fundraising offer an opinion that what you're doing won't work or they have a better way to do it. One of the myths you may encounter is that the writing style doesn't work, that it's outdated, and

By |2018-09-22T22:30:08+00:00September 25th, 2018|Categories: Fundraising, Intermediate|Tags: , , |0 Comments

Clarity Results in Better Fundraising

Clarity is the enemy of confusion. Bringing a clear message in your appeal will help the reader understand exactly what you're asking for and why they should give. You may have heard the phrase, "if you confuse, you lose." If the reader gets confused or mixed up in your messaging, the default option is to

By |2018-06-23T07:35:42+00:00July 16th, 2018|Categories: Intermediate|Tags: , , , , |0 Comments

Want Better Email Fundraising Success? Make It Easier to Read

Anything that puts a barrier between the reader and the ability to give should be eliminated. This includes the design of your emails and landing pages. There are several elements you should consider when you review the design of your email appeals: Layout Photos Fonts The layout of your email should have a clear flow

By |2018-06-20T15:04:17+00:00July 1st, 2018|Categories: Donor Communication, Fundraising, Intermediate|Tags: |0 Comments

Complete Guide to Great Fundraising Appeals (with Examples!)

If you're new to fundraising, writing an appeal to raise funds is different than you might expect. Once, I hired someone who had sales and marketing experience but no direct nonprofit experience. He tended to write appeals that were very fact based, "1 billion people live in poverty" or "You can help 10,855 people right

10 Email Fundraising Tips You Need Right Now

Email may be the best kept fundraising secret for your nonprofit! Not because you aren't already using it, but because there is so much opportunity to change and test different parts of a fundraising email to see the impact on results. Today, we're going to discuss some ideas of things you can put into practice right

By |2018-06-02T19:47:17+00:00June 2nd, 2018|Categories: Beginner, Email Marketing, Fundraising, Intermediate|Tags: , |0 Comments