Episode 001 – Facebook Algorithm Changes – Nonprofit Answers

In episode 1 of the Nonprofit Answers Podcast, Jeremy Reis answers a question from Helen, a nonprofit marketing manager in Nashville. Helen is concerned about the recent algorithm changes with Facebook and wants to know what she should do. Should she continue to invest time and resources into Facebook? What changes should she make to her social media strategy?

100 Email Appeal Subject Lines

When you're writing email appeals, the subject and preview text are two key factors to increase your open rate. You want to create a subject line that grabs the reader's attention and entices her to open the email without being disingenuous. There isn't a specific template or formula you should use for your subject line,

By |2018-02-16T12:34:07+00:00February 16th, 2018|Categories: Email Marketing, Fundraising, Intermediate|Tags: , , , , |0 Comments

8 Tools to Create a Digital Annual Report

Do you want to go beyond simply uploading a PDF to your site for people to read your annual report? Create a flip book style digital presentation to take your annual report to the next level. Instead of downloading the PDF, the reader can click thru and read your annual report on your site, or

By |2018-01-12T13:08:42+00:00January 12th, 2018|Categories: Advanced, Marketing|Tags: , , |0 Comments

7 Secrets to an Irresistible Annual Report

An annual report is like a slick Apple ad: it tells a story that resonates with people emotionally to confirm their support of your organization or move them to support your organization. While your IRS form 990 and annual financial disclosures tell financial facts, your annual report should paint a picture of support. It should

3 Keys to Moving from Corporate America to a Nonprofit

In 2011, I was working as a social media consultant, primarily with nonprofits with Tim Smith approached me about joining him at Food for the Hungry. He had just accepted the role of Chief Development Officer and wanted to bring me along as his Digital Director. Though I had worked at a nonprofit and worked

By |2017-08-15T09:06:12+00:00August 15th, 2017|Categories: Beginner, Marketing|Tags: , |0 Comments

20+ Resources for Building a Nonprofit Persona

I recently asked one of my staff members after a year on the job what she wished she knew about nonprofit fundraising before joining us. She had extensive corporate and agency digital marketing experience, but working at a nonprofit was new for her. Her first response? She wishes she understood more about our persona and

By |2018-01-12T16:09:14+00:00July 6th, 2017|Categories: Donor Communication, Intermediate, Marketing|Tags: , , |0 Comments

Facebook Photo Posts No Longer King

Facebook continues to update their post algorithm and for a long time photo posts performed the best of all post types. Marketers quickly identified this trend and started moving many of their post types to photo posts. This has resulted in a glut of photo posts and Facebook has altered the algorithm once again and

By |2015-11-12T20:51:35+00:00May 26th, 2015|Categories: Social Media|Tags: , , , , |0 Comments