Episode 27 – How to Acquire More Digital Donors

You must acquire new donors to survive. How many donors do you lose a year? Figuring out your donor attrition rate is a crucial metric that can determine the longevity of your charity. If you aren't acquiring enough new donors to make up for the ones you lose, your nonprofit's revenue will start to decline.

Episode 022 – How to Build and Maintain Donor Relationships

Building and maintaining donor relationships is the lifeblood of any nonprofit organization. You will learn why building relationships with donors is important, how your current definition of donor relationship may be wrong, and how different donor audiences need different types of relationship building techniques.

By |2019-01-10T12:29:35-04:00November 26th, 2018|Categories: Podcasts|Tags: , , , , , |0 Comments

Episode 020 – Donor Psychology – What moves someone to donate? Part 2

In this second part of a two part series on donor psychology, you will learn the reasons why people give. Jeremy has identified 15 different psychological triggers that moves someone to donate to your nonprofit. In this episode, Jeremy explains the second 7 motivations, or donor psychological triggers, that help someone make a decision to give to your nonprofit.

By |2019-01-05T00:39:14-04:00September 4th, 2018|Categories: Beginner, Podcasts|Tags: , , , |0 Comments

Episode 019 – Donor Psychology – What moves someone to donate? Part 1

In this second episode of a special series of fundraising education, you will learn donor psychology and the reasons why people give. Jeremy has identified 15 different psychological triggers that moves someone to donate to your nonprofit. In this episode, Jeremy explains the first 8 motivations, or donor psychological triggers, that help someone make a decision to give to your nonprofit. This is a fascinating look at why people give and how you can change your messaging or produce events that create more donors. For major donors, general donors, and monthly donors.

By |2018-10-15T15:01:52-04:00August 21st, 2018|Categories: Beginner, Podcasts|Tags: , , , |0 Comments

Episode 018 – Nonprofit Donor Motivations

Recently, my 15 year old daughter Emily has shown interest in nonprofit marketing and fundraising. In this special series of Nonprofit Answers episodes, you'll learn all aspects of the fundraising process. In this episode, you will learn donor motivations and how your nonprofit presents an appeal or campaign to specific types of donors. You'll start learning the foundations of donor psychology and how to motivate donors to give.

By |2018-10-15T14:58:24-04:00August 14th, 2018|Categories: Beginner, Donor Communication, Podcasts|Tags: , , |0 Comments