Episode 020 – Donor Psychology – What moves someone to donate? Part 2

In this second part of a two part series on donor psychology, you will learn the reasons why people give. Jeremy has identified 15 different psychological triggers that moves someone to donate to your nonprofit. In this episode, Jeremy explains the second 7 motivations, or donor psychological triggers, that help someone make a decision to give to your nonprofit. This is a fascinating look at why people give and how you can change your messaging or produce events that create more donors. For major donors, general donors, and monthly donors.

By |2018-10-15T16:04:11+00:00September 4th, 2018|Categories: Beginner, Podcasts|Tags: , , , |0 Comments

Episode 019 – Donor Psychology – What moves someone to donate? Part 1

In this second episode of a special series of fundraising education, you will learn donor psychology and the reasons why people give. Jeremy has identified 15 different psychological triggers that moves someone to donate to your nonprofit. In this episode, Jeremy explains the first 8 motivations, or donor psychological triggers, that help someone make a decision to give to your nonprofit. This is a fascinating look at why people give and how you can change your messaging or produce events that create more donors. For major donors, general donors, and monthly donors.

By |2018-10-15T15:01:52+00:00August 21st, 2018|Categories: Beginner, Podcasts|Tags: , , , |0 Comments

Episode 018 – Nonprofit Donor Motivations

Recently, my 15 year old daughter Emily has shown interest in nonprofit marketing and fundraising. In this special series of Nonprofit Answers episodes, you'll learn all aspects of the fundraising process. In this episode, you will learn donor motivations and how your nonprofit presents an appeal or campaign to specific types of donors. You'll start learning the foundations of donor psychology and how to motivate donors to give.

By |2018-10-15T14:58:24+00:00August 14th, 2018|Categories: Beginner, Donor Communication, Podcasts|Tags: , , |0 Comments

Episode 017 – 5 Secrets to Successful Fundraising

In this special episode, I reflect on the lessons I've learn over these years and share the five secrets successful fundraisers know. You'll learn how to demonstrate urgency, how to be more direct with your ask, a mistake you're likely making in how you talk to donors, a lesson on using facts to motivate donors, and key insights into showing gratitude. These lessons, learned over the course of raising tens of millions of dollars, will help propel you forward as a nonprofit fundraiser.

By |2018-10-15T14:52:46+00:00July 30th, 2018|Categories: Fundraising, Podcasts|Tags: , |0 Comments

Episode 016 – Effective Nonprofit Storytelling

Storytelling is the foundation of excellent nonprofit marketing. Jeremy is frequently asked, "how do I effectively tell our story?" In this special episode, Jeremy Reis explores effective nonprofit storytelling that produces results. You'll learn the tips and tricks to writing great nonprofit stories that raise funds and builds relationships with your donors and stakeholders.

By |2018-09-06T12:17:32+00:00July 24th, 2018|Categories: Donor Communication, Podcasts|Tags: , , |0 Comments

Episode 013 – How Do I Position the Donor as the Hero?

Your donor is the hero. This is one of the hardest concepts for nonprofit staff to accept. In this episode, Jeremy answers a question about how to position the donor as the hero in your nonprofit communications. Using examples, Jeremy teaches you how to write active copy that presents an appeal from the point of view of a donor.

By |2018-06-26T11:28:43+00:00May 14th, 2018|Categories: Podcasts|Tags: , |0 Comments

Episode 012 – What is Retargeting?

Retargeting, also known as remarketing, is a technology to show ads to a warm audience. In this episode, Jeremy discusses what retargeting is, how it works, two different types of retargeting, and how your nonprofit organization can use retargeting to get more supporters and deepen your relationship with existing donors.

By |2018-05-06T18:24:39+00:00May 7th, 2018|Categories: Advanced, Digital Advertising, Podcasts|Tags: , , , , |0 Comments