Episode 013 – How Do I Position the Donor as the Hero?

Your donor is the hero. This is one of the hardest concepts for nonprofit staff to accept. In this episode, Jeremy answers a question about how to position the donor as the hero in your nonprofit communications. Using examples, Jeremy teaches you how to write active copy that presents an appeal from the point of view of a donor.

By | 2018-06-26T11:28:43+00:00 May 14th, 2018|Categories: Podcasts|Tags: , |0 Comments

Episode 012 – What is Retargeting?

Retargeting, also known as remarketing, is a technology to show ads to a warm audience. In this episode, Jeremy discusses what retargeting is, how it works, two different types of retargeting, and how your nonprofit organization can use retargeting to get more supporters and deepen your relationship with existing donors.

By | 2018-05-06T18:24:39+00:00 May 7th, 2018|Categories: Advanced, Digital Advertising, Podcasts|Tags: , , , , |0 Comments

Episode 010 – How Do We Stop Fighting Internally Over Income Sourcing?

In this special edition of Nonprofit Answers, Jeremy is live at the Christian Leadership Alliance with a timely question. At the conference, a nonprofit leader asked Jeremy how to properly give internal credit for income without causing problems with attribution and to reduce internal fighting over "credit" for donations.

By | 2018-05-06T18:10:19+00:00 April 20th, 2018|Categories: Podcasts|Tags: , |1 Comment

Episode 007 – My Executive Director Keeps Editing Out Fundraising Best Practices

Do you have someone who edits out fundraising best practice from your appeals? Someone who doesn't like the urgency, postscripts, hyphens, folksy language, or handwritten notes? Is your fundraising suffering because of it? In episode 7, Jeremy answers a question from Julia about how to handle an Executive Director who doesn't understand fundraising and is undermining her efforts.

By | 2018-03-12T10:52:06+00:00 March 12th, 2018|Categories: Advanced, Fundraising, Podcasts|Tags: , , , , |0 Comments

Episode 006 – Why Don’t My Emails Perform As Well As My Direct Mail?

Direct mail is not dead. Far from it, direct mail still performs well if you have a good strategy behind it. Many nonprofits are transitioning more investment into digital but aren't seeing the return in email that they've seen in direct mail. Today, we're going to talk through the five Cs of successful email appeals, then we have a question from Marcy about why her emails don't perform as well as her direct mail does.