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Fundraising Advanced2018-06-14T17:16:29+00:00
In good times and bad, we know that people give because you meet needs, not because you have needs.
Kay Sprinkel Grace

Who is this site for?

ADVANCE YOUR FUNDRAISING SKILLS.

YOU can be an excellent fundraiser!

This site is for anyone with a passion for a cause. As you’ve progressed through your fundraising career, you’ve learned new techniques to reach donors and take advantage of different channels. You will develop deeper fundraising and marketing skills here.

I’ve created this site to teach you the art and science of fundraising. Articles and training videos are categorized and rated by level of experience, beginner, intermediate, and advanced. No matter your starting point, you will be able to learn how to be an excellent fundraiser.

Natural born fundraiser is a myth. You can learn a deeper knowledge of fundraising and raise millions of dollars for your favorite cause. I want to show you how.

What skills will you improve?

THE ART AND SCIENCE OF FUNDRAISING.

Fundraising is similar to other industries: there are specific skills you will learn to become a great fundraiser.

From understanding the motivations to why people give to writing fundraising copy that converts, as someone new to fundraising, you’ll need to understand the psychology of the donor and how to present your fundraising campaign. You’ll also need technical skills for managing a donor database, analyzing results, and creating tests to optimize performance.

You will learn how direct mail differs from digital, how to perform direct mail donor acquisition programs and how we’ve adapted those acquisition programs online.

Using the foundation of your existing fundraising skills and knowledge, you will learn how to write better appeals, developer deeper donor relationships, take advantage of cutting edge fundraising techniques, and produce a world class marketing and fundraising program at your nonprofit.

What should I read first?

LEARN MORE ABOUT FUNDRAISING.

  • Why Donors Give: In Exchange for a Premium

    Different donors give for different reasons. Successful fundraising is driven by your nonprofit organization appealing to the recipient’s reasons for giving. Consider all the ways you can leverage storytelling, imagery, and emotion in your emails.

  • 11 Creative Ways to Thank a Donor

    The way you say "thank you" to donors could be the most important communication pieces you have as a nonprofit organization. Unfortunately, many nonprofits send "thank you" communications that read more like a formal tax

Articles for Increasing Fundraising Knowledge

Why Donors Give: In Exchange for a Premium

By |March 10th, 2018|Advanced, Featured Advanced, Fundraising|

Different donors give for different reasons. Successful fundraising is driven by your nonprofit organization appealing to the recipient’s reasons for giving. Consider all the ways you can leverage storytelling, imagery, and emotion in your emails. The motivation for donating is as diverse as your recipients, but research suggests most people fall into one of several

Nonprofit Thank You Video Script

By |March 3rd, 2018|Advanced, Donor Communication, Fundraising|

Videos are a powerful relationship building tool. A technique that can help your nonprofit quickly begin building a relationship with your donor is to create a personalized thank you video. This creative way of expressing gratitude to your donor communicates how much you care. There are a number of platforms that help facilitate the personalized

Episode 002 – How Do We Improve Our Turnaround Time for Sending Disaster Fundraising Appeals?

By |February 22nd, 2018|Advanced, Fundraising, Podcasts|

In episode two of the Nonprofit Answers Podcast, Jeremy Reis takes a question from Ryan who's frustrated with their turnaround time on disaster response fundraising appeals. This is a topic that really hits home: how do we decide if we're going to respond to a disaster and then get our appeals out the door quickly in email and direct mail? Jeremy shares how Food for the Hungry decides when to respond and how they send out emergency response fundraising appeals quickly.

The Story of the One

By |February 21st, 2018|Advanced, Beginner, Donor Communication, Featured Beginner, Fundraising, Intermediate|

Nonprofit fundraising, at its core, is storytelling. Telling a story of how your organization has helped one beneficiary be transformed is the building block of telling the story of your organization. In nonprofit development, the story we use in fundraising is called the story of the one. It's called the story of the one because

5 Cs of Effective Fundraising Appeals

By |February 20th, 2018|Advanced, Fundraising|

Raising funds for needed items, foods, and services is the lifeblood of any nonprofit organization. Yet many organizations struggle with the staple of a successful fundraiser – the appeal. Your fundraising appeal needs to hit home with your audience, cutting through the clutter in their inboxes to make a real impact. Your appeal needs to