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Fundraising Intermediate 2018-01-10T09:56:28+00:00
Donors don’t give to institutions. They invest in ideas and people in whom they believe. 
G.T. Smith

Who is this site for?

BECOME AN EXCELLENT FUNDRAISER.

YOU can be an excellent fundraiser!

This site is for anyone with a passion for a cause. Perhaps you’ve been fundraising for some time, or maybe you have been working in development but need to learn more about digital marketing, or even, perhaps, you have a passion for a cause and just want to learn how to help raise more money, if so, this site is for you.

I’ve created this site to teach you the art and science of fundraising. Articles and training videos are categorized and rated by level of experience, beginner, intermediate, and advanced. No matter your starting point, you will be able to learn how to be an excellent fundraiser.

Natural born fundraiser is a myth. You can learn the skill of fundraising and raise millions of dollars for your favorite cause. I want to show you how.

What skills will you learn?

THE ART AND SCIENCE OF FUNDRAISING.

Fundraising is similar to other industries: there are specific skills you will learn to become a great fundraiser.

From understanding the motivations to why people give to writing fundraising copy that converts, as someone new to fundraising, you’ll need to understand the psychology of the donor and how to present your fundraising campaign. You’ll also need technical skills for managing a donor database, analyzing results, and creating tests to optimize performance.

You will learn how direct mail differs from digital, how to perform direct mail donor acquisition programs and how we’ve adapted those acquisition programs online.

Using the foundation of your existing fundraising skills and knowledge, you will learn how to write better appeals, developer deeper donor relationships, take advantage of cutting edge fundraising techniques, and produce a world class marketing and fundraising program at your nonprofit.

What should I read first?

LEARN MORE ABOUT FUNDRAISING.

Articles for Increasing Fundraising Knowledge

Episode 006 – Why Don’t My Emails Perform As Well As My Direct Mail?

By | March 5th, 2018|Email Marketing, Fundraising, Intermediate, Podcasts|

Direct mail is not dead. Far from it, direct mail still performs well if you have a good strategy behind it. Many nonprofits are transitioning more investment into digital but aren't seeing the return in email that they've seen in direct mail. Today, we're going to talk through the five Cs of successful email appeals, then we have a question from Marcy about why her emails don't perform as well as her direct mail does. 

Episode 004 – How Does Email Design Impact Response?

By | February 26th, 2018|Email Marketing, Fundraising, Intermediate, Podcasts|

How does email design impact response in your emails? Often there are conflicting answers on blogs as different organizations experience different results when they change factors in their email marketing. In episode 4, Jeremy explores a question about graphics vs text emails and how you can test to determine the right factors to improve response for your nonprofit emails. 

Episode 003 – How Do We Segment Our Emails?

By | February 23rd, 2018|Email Marketing, Fundraising, Intermediate, Podcasts|

Have you ever hired a consultant to help you with a project, but when it comes time to execute, they disappear? This happened to Holly when she brought in a consultant to look at her email fundraising program. The consultant told Holly she should improve her segmentation and then disappeared before sharing with her a direction to go. In episode 3 of the Nonprofit Answers Podcast, Jeremy teaches Holly about different ways to segment her email file to maximize response.