374 of the Best Nonprofit Holiday Quarter Email Appeal Subject Lines

Writing a catchy and creative subject line will help grab the attention of an email recipient to draw them into your appeal. It isn't easy to penetrate the inbox of someone who receives hundreds of messages each day and walk away with a donation, so writing a creative and compelling subject line helps draw in

By |2018-02-16T14:13:28+00:00October 1st, 2018|Categories: Email Marketing, Intermediate|Tags: , , |0 Comments

Clarity Results in Better Fundraising

Clarity is the enemy of confusion. Bringing a clear message in your appeal will help the reader understand exactly what you're asking for and why they should give. You may have heard the phrase, "if you confuse, you lose." If the reader gets confused or mixed up in your messaging, the default option is to

By |2018-06-23T07:35:42+00:00July 16th, 2018|Categories: Intermediate|Tags: , , , , |0 Comments

Complete Guide to Great Fundraising Appeals (with Examples!)

If you're new to fundraising, writing an appeal to raise funds is different than you might expect. Once, I hired someone who had sales and marketing experience but no direct nonprofit experience. He tended to write appeals that were very fact based, "1 billion people live in poverty" or "You can help 10,855 people right

10 Email Fundraising Tips You Need Right Now

Email may be the best kept fundraising secret for your nonprofit! Not because you aren't already using it, but because there is so much opportunity to change and test different parts of a fundraising email to see the impact on results. Today, we're going to discuss some ideas of things you can put into practice right

By |2018-06-02T19:47:17+00:00June 2nd, 2018|Categories: Beginner, Email Marketing, Fundraising, Intermediate|Tags: , |0 Comments

Mistakes That Will Sink Your Fundraising Campaign

I've made a lot of mistakes. I've had to learn a lot of hard lessons. Nonprofit fundraising isn't always easy. There are many rules and guidelines that industry pros have learned through expensive testing over decades. When you learn these lessons, some come from your own expensive mistakes, you will learn how to best fundraise

By |2018-05-01T17:19:39+00:00May 1st, 2018|Categories: Advanced, Fundraising|Tags: , |0 Comments

100 More Email Appeal Subject Lines

A great subject line can be the difference between catching the recipient's attention to open your email or to be unceremoniously tossed into the trash or simply ignored. What makes a subject line stand out? It needs to be concise. The best subject lines are between 3 and 6 words in length. You don't have to

By |2018-02-16T13:10:39+00:00March 16th, 2018|Categories: Email Marketing, Fundraising, Intermediate|Tags: , , |0 Comments

Episode 005 – What to Do With 25,000 Email Addresses a Partner Offered Us?

Karen's organization has a partner who offered them a list of 25,000 email addresses. Her boss wants to just add them to their email service provider, but Karen doesn't agree. In episode 5, Jeremy gives Karen advice as to how to answer her boss and what to do with the opportunity.

By |2018-02-28T09:30:14+00:00February 28th, 2018|Categories: Email Marketing, Fundraising, Intermediate, Podcasts|Tags: , , , |0 Comments