Direct mail is not dead. Far from it, direct mail still performs well if you have a good strategy behind it. Many nonprofits are transitioning more investment into digital but aren't seeing the return in email that they've seen in direct mail. Today, we're going to talk through the five Cs of successful email appeals, then we have a question from Marcy about why her emails don't perform as well as her direct mail does.
Raising funds for needed items, foods, and services is the lifeblood of any nonprofit organization. Yet many organizations struggle with the staple of a successful fundraiser – the appeal. Your fundraising appeal needs to hit home with your audience, cutting through the clutter in their inboxes to make a real impact. Your appeal needs to