Raise More Money by Giving Donors Choices

One of the curious studies performed in pricing theory is around giving people options. In a sales situation, giving people three options often results in most people selecting the middle option. When you give donors a number of choices, you are setting an expectation of what other donors are doing. Setting this expectation with the

By | 2018-01-29T20:06:22+00:00 January 29th, 2018|Categories: Advanced, Fundraising|Tags: , |0 Comments

20+ Resources for Building a Nonprofit Persona

I recently asked one of my staff members after a year on the job what she wished she knew about nonprofit fundraising before joining us. She had extensive corporate and agency digital marketing experience, but working at a nonprofit was new for her. Her first response? She wishes she understood more about our persona and

By | 2018-01-12T16:09:14+00:00 July 6th, 2017|Categories: Donor Communication, Intermediate, Marketing|Tags: , , |0 Comments