5 Ways to Build Loyalty with Your Donors

Much of the fundraising material written today is about acquiring new donors, yet building loyalty with your existing donors and getting that second gift is finding its way to the top of the nonprofit list of strategies. Smart organizations are aggressively courting first time givers to engage for multiple gifts. Many organizations are now focusing on

By |2018-09-20T18:56:27+00:00September 20th, 2018|Categories: Advanced, Fundraising|Tags: , |0 Comments

Raise More Money by Giving Donors Choices

One of the curious studies performed in pricing theory is around giving people options. In a sales situation, giving people three options often results in most people selecting the middle option. When you give donors a number of choices, you are setting an expectation of what other donors are doing. Setting this expectation with the

By |2018-01-29T20:06:22+00:00January 29th, 2018|Categories: Advanced, Fundraising|Tags: , |0 Comments

20+ Resources for Building a Nonprofit Persona

I recently asked one of my staff members after a year on the job what she wished she knew about nonprofit fundraising before joining us. She had extensive corporate and agency digital marketing experience, but working at a nonprofit was new for her. Her first response? She wishes she understood more about our persona and

By |2018-01-12T16:09:14+00:00July 6th, 2017|Categories: Donor Communication, Intermediate, Marketing|Tags: , , |0 Comments