It can be very frustrating not being able to get out a timely appeal. I remember a specific incident where we were sitting five days after a disaster, and we had not yet sent out our email appeal. At that time I made a decision that that wasn't going to happen again, that we weren't
In episode two of the Nonprofit Answers Podcast, Jeremy Reis takes a question from Ryan who's frustrated with their turnaround time on disaster response fundraising appeals. This is a topic that really hits home: how do we decide if we're going to respond to a disaster and then get our appeals out the door quickly in email and direct mail? Jeremy shares how Food for the Hungry decides when to respond and how they send out emergency response fundraising appeals quickly.