Episode 012 – What is Retargeting?

Retargeting, also known as remarketing, is a technology to show ads to a warm audience. In this episode, Jeremy discusses what retargeting is, how it works, two different types of retargeting, and how your nonprofit organization can use retargeting to get more supporters and deepen your relationship with existing donors.

By |2018-05-06T18:24:39+00:00May 7th, 2018|Categories: Advanced, Digital Advertising, Podcasts|Tags: , , , , |0 Comments

Episode 001 – Facebook Algorithm Changes – Nonprofit Answers

In episode 1 of the Nonprofit Answers Podcast, Jeremy Reis answers a question from Helen, a nonprofit marketing manager in Nashville. Helen is concerned about the recent algorithm changes with Facebook and wants to know what she should do. Should she continue to invest time and resources into Facebook? What changes should she make to her social media strategy?

Facebook Photo Posts No Longer King

Facebook continues to update their post algorithm and for a long time photo posts performed the best of all post types. Marketers quickly identified this trend and started moving many of their post types to photo posts. This has resulted in a glut of photo posts and Facebook has altered the algorithm once again and

By |2015-11-12T20:51:35+00:00May 26th, 2015|Categories: Social Media|Tags: , , , , |0 Comments