All Articles2018-02-21T20:07:14-04:00

All Nonprofit Marketing and Fundraising Articles

How to Use a Free Tool to Grade Readability of Your Fundraising Appeal

By |May 23rd, 2019|Categories: Donor Communication, Fundraising, Quick Wins|Tags: , , , , |

Your fundraising appeals need to be readable to convert. Testing has shown that the copy should be readable at about a grade level 7. But how do you write at a grade level 7? In this tutorial, you'll learn how to use a free tool, HemingwayApp.

Funny Suggestions from Non-Fundraisers to Nonprofit Fundraisers

By |May 13th, 2019|Categories: Fundraising|Tags: , , , |

Sometimes well intentioned, sometimes demeaning, non-fundraisers often provide unsolicited advice on how we can better raise funds. Often starting with the ubiquitous “Have you thought about...” or “Why don’t you just...”, the statements are followed by head scratching words that prove everyone thinks fundraising is easy because they simply don’t understand the complexities of asking for money. Here are a

Major Donors Want to Be Valued

By |March 18th, 2019|Categories: Beginner, Donor Communication|Tags: , , , |

Major donors want you to be effective and efficient — but most of all, they want to know you understand and value their partnership. Relationships are key for any fundraiser. Donors want to feel like they have a relationship with your nonprofit, they don’t want to feel like it’s just a transaction.

Don’t Let Comparison Kill Your Creativity

By |March 5th, 2019|Categories: Beginner, Donor Communication, Fundraising, Intermediate|Tags: , , , |

Don’t let comparison kill your creativity. Do you look at the work of other organizations and get jealous? It's happened to me. I look and think "we should do it like that!" In fact, what you're doing, may be just right for your donors and your organization. Stop comparing yourself to others.

Best Nonprofit Annual Reports 2019

By |February 8th, 2019|Categories: Beginner, Donor Communication, Featured Donor Communication|Tags: , , , |

Your annual report is an opportunity to showcase the impact your donors have made on the lives of the people you serve. Your nonprofit annual report should be focused on your donors and tell stories of impact. Many organizations tailor the annual report too much towards bragging about accomplishments instead of demonstrating impact. The annual report is a relationship building

Episode 27 – How to Acquire More Digital Donors

By |January 19th, 2019|Categories: Digital Advertising, Fundraising, Podcasts, Social Media|Tags: , , , , , , |

You must acquire new donors to survive. How many donors do you lose a year? Figuring out your donor attrition rate is a crucial metric that can determine the longevity of your charity. If you aren't acquiring enough new donors to make up for the ones you lose, your nonprofit's revenue will start to decline.

6 Ways to Have Happier Donors

By |January 10th, 2019|Categories: Beginner, Donor Communication|Tags: , , |

One of the areas that many of us need to focus on this next year is: How do we retain more donors? Donor attrition is a major issue for non-profits, as there, quite frankly, aren't enough resources for us to go out and acquire new donors all the time. Donor attrition is the percentage of donors who quit giving who