All Articles2018-02-21T20:07:14-04:00

All Nonprofit Marketing and Fundraising Articles

Simple 4-Step Process to Reactivate Lapsed Nonprofit Donors

By |August 28th, 2019|Categories: Donor Communication, Featured Donor Communication, Intermediate|Tags: , , , |

Lapsed donors have an advantage over acquiring new donors: they've already made the decision once to give to your organization. A lapsed donor is someone who hasn't given in a defined period of time, most organizations set the criteria to 12+ months without a donation. Reactivating a lapsed donor is often cheaper than acquiring a new donor and you already

Episode 31 – Setting Annual Fundraising Goals to Meet Your Strategy

By |May 29th, 2019|Categories: Intermediate, Podcasts|Tags: , , , , |

Your nonprofit organization’s strategy determines the direction of where your organization is headed and the scope of what you’ll do. It is the thing that determines what your limited resources will accomplish for your beneficiaries, donors, and other stakeholders. How do you create goals to help you achieve your strategy?

How to Use a Free Tool to Grade Readability of Your Fundraising Appeal

By |May 23rd, 2019|Categories: Donor Communication, Fundraising, Quick Wins|Tags: , , , , |

Your fundraising appeals need to be readable to convert. Testing has shown that the copy should be readable at about a grade level 7. But how do you write at a grade level 7? In this tutorial, you'll learn how to use a free tool, HemingwayApp.

Episode 29 – Secrets to Effective Event Fundraising

By |May 14th, 2019|Categories: Fundraising, Intermediate, Podcasts|Tags: , , , , , |

At Food for the Hungry, we acquire tens of thousands of monthly donors each year from events. In this episode, you'll learn how we structure a sponsored event for the best possible outcome: a new monthly donor. Learn the format for the event, how to do an effective fundraising, and how to integrate volunteers.

Funny Suggestions from Non-Fundraisers to Nonprofit Fundraisers

By |May 13th, 2019|Categories: Fundraising|Tags: , , , |

Sometimes well intentioned, sometimes demeaning, non-fundraisers often provide unsolicited advice on how we can better raise funds. Often starting with the ubiquitous “Have you thought about...” or “Why don’t you just...”, the statements are followed by head scratching words that prove everyone thinks fundraising is easy because they simply don’t understand the complexities of asking for money. Here are a

Major Donors Want to Be Valued

By |March 18th, 2019|Categories: Beginner, Donor Communication|Tags: , , , |

Major donors want you to be effective and efficient — but most of all, they want to know you understand and value their partnership. Relationships are key for any fundraiser. Donors want to feel like they have a relationship with your nonprofit, they don’t want to feel like it’s just a transaction.

Don’t Let Comparison Kill Your Creativity

By |March 5th, 2019|Categories: Beginner, Donor Communication, Fundraising, Intermediate|Tags: , , , |

Don’t let comparison kill your creativity. Do you look at the work of other organizations and get jealous? It's happened to me. I look and think "we should do it like that!" In fact, what you're doing, may be just right for your donors and your organization. Stop comparing yourself to others.