All Articles2018-02-21T20:07:14-04:00

All Nonprofit Marketing and Fundraising Articles

Major Donors Want to Be Valued

By |March 18th, 2019|Categories: Beginner, Donor Communication|Tags: , , , |

Major donors want you to be effective and efficient — but most of all, they want to know you understand and value their partnership. Relationships are key for any fundraiser. Donors want to feel like they have a relationship with your nonprofit, they don’t want to feel like it’s just a transaction.

Don’t Let Comparison Kill Your Creativity

By |March 5th, 2019|Categories: Beginner, Donor Communication, Fundraising, Intermediate|Tags: , , , |

Don’t let comparison kill your creativity. Do you look at the work of other organizations and get jealous? It's happened to me. I look and think "we should do it like that!" In fact, what you're doing, may be just right for your donors and your organization. Stop comparing yourself to others.

Best Nonprofit Annual Reports 2019

By |February 8th, 2019|Categories: Beginner, Donor Communication, Featured Donor Communication|Tags: , , , |

Your annual report is an opportunity to showcase the impact your donors have made on the lives of the people you serve. Your nonprofit annual report should be focused on your donors and tell stories of impact. Many organizations tailor the annual report too much towards bragging about accomplishments instead of demonstrating impact. The annual report is a relationship building

Episode 27 – How to Acquire More Digital Donors

By |January 19th, 2019|Categories: Digital Advertising, Fundraising, Podcasts, Social Media|Tags: , , , , , , |

You must acquire new donors to survive. How many donors do you lose a year? Figuring out your donor attrition rate is a crucial metric that can determine the longevity of your charity. If you aren't acquiring enough new donors to make up for the ones you lose, your nonprofit's revenue will start to decline.

6 Ways to Have Happier Donors

By |January 10th, 2019|Categories: Beginner, Donor Communication|Tags: , , |

One of the areas that many of us need to focus on this next year is: How do we retain more donors? Donor attrition is a major issue for non-profits, as there, quite frankly, aren't enough resources for us to go out and acquire new donors all the time. Donor attrition is the percentage of donors who quit giving who

12 Things You Must Give Up to Become a Successful Fundraiser

By |December 3rd, 2018|Categories: Beginner, Fundraising|Tags: , , , , , |

Becoming a successful nonprofit fundraiser isn't just about what you need to learn or do, it is also about what you need to give up. For 14 years, I volunteered as a football coach in various levels from 5th and 6th grade through high school junior varsity. Each season, I started the team with the basics. How to run. How

Episode 022 – How to Build and Maintain Donor Relationships

By |November 26th, 2018|Categories: Podcasts|Tags: , , , , , |

Building and maintaining donor relationships is the lifeblood of any nonprofit organization. You will learn why building relationships with donors is important, how your current definition of donor relationship may be wrong, and how different donor audiences need different types of relationship building techniques.