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All Nonprofit Marketing and Fundraising Articles

5 Ways to Reactivate Lapsed Donors

By |November 11th, 2019|Categories: Donor Communication, Featured Intermediate, Intermediate|Tags: , , , |

One key metric that will determine the success of your fundraising program is reactivation of lapsed donors. If a donor has stopped giving to you, what will motivate him or her to return? How can we get them to fall in love with us again? You'll learn 5 ways to reactive your lapsed donors.

We Miss You! How to Make a Lapsed Donor Fall in Love Again

By |October 27th, 2019|Categories: Donor Communication, Intermediate|Tags: , , , |

Lapsed donors are one of the best sources for boosting your income. Lapsed donors are those who haven’t given in a period of time, most organizations consider a donor lapsed after 12+ months. A lapsed donor once gave to your organization, so he has both familiarity with you and also overcome the hurdle to give you a gift. 

10 Great Ideas for Giving Tuesday 2019

By |October 18th, 2019|Categories: Fundraising, Intermediate, Marketing|Tags: , , , |

Giving Tuesday is December 3, 2019, the day after Cyber Monday. On Giving Tuesday, people are encouraged to donate to their favorite causes. Giving Tuesday has grown a lot the past few years and many organizations are now running specific Giving Tuesday fundraising campaigns. Here are ten great ideas for you to adopt this Giving Tuesday. 1. Match Donation matches

Simple 4-Step Process to Reactivate Lapsed Nonprofit Donors

By |August 28th, 2019|Categories: Donor Communication, Featured Donor Communication, Intermediate|Tags: , , , |

Lapsed donors have an advantage over acquiring new donors: they've already made the decision once to give to your organization. A lapsed donor is someone who hasn't given in a defined period of time, most organizations set the criteria to 12+ months without a donation. Reactivating a lapsed donor is often cheaper than acquiring a new donor and you already

Episode 31 – Setting Annual Fundraising Goals to Meet Your Strategy

By |May 29th, 2019|Categories: Intermediate, Podcasts|Tags: , , , , |

Your nonprofit organization’s strategy determines the direction of where your organization is headed and the scope of what you’ll do. It is the thing that determines what your limited resources will accomplish for your beneficiaries, donors, and other stakeholders. How do you create goals to help you achieve your strategy?

How to Use a Free Tool to Grade Readability of Your Fundraising Appeal

By |May 23rd, 2019|Categories: Donor Communication, Fundraising, Quick Wins|Tags: , , , , |

Your fundraising appeals need to be readable to convert. Testing has shown that the copy should be readable at about a grade level 7. But how do you write at a grade level 7? In this tutorial, you'll learn how to use a free tool, HemingwayApp.