All Nonprofit Marketing and Fundraising Articles
Simple 4-Step Process to Reactivate Lapsed Nonprofit Donors
Lapsed donors have an advantage over acquiring new donors: they've already made the decision once to give to your organization. A lapsed donor is someone who hasn't given in a defined period of time, most organizations set the criteria to 12+ months without a donation. Reactivating a lapsed donor is often cheaper than acquiring a new donor and you already
Episode 31 – Setting Annual Fundraising Goals to Meet Your Strategy
Your nonprofit organization’s strategy determines the direction of where your organization is headed and the scope of what you’ll do. It is the thing that determines what your limited resources will accomplish for your beneficiaries, donors, and other stakeholders. How do you create goals to help you achieve your strategy?
How to Download the List of Facebook Fundraiser Donors
Facebook fundraising can be a nice supplemental revenue source for your nonprofit. A challenge is that you only receive contact information for people who opt-in. Learn how to download the list of Facebook Fundraiser donors.
Tell a Story of One Person to Improve Your Fundraising
Great fundraising is about one person, not a bunch of people. Great fundraising is about a single person who needs the donor’s help, not the cause we’re fighting for. Learn how to tell the story of one person to improve your fundraising.
How to Use a Free Tool to Grade Readability of Your Fundraising Appeal
Your fundraising appeals need to be readable to convert. Testing has shown that the copy should be readable at about a grade level 7. But how do you write at a grade level 7? In this tutorial, you'll learn how to use a free tool, HemingwayApp.
Episode 30 – How to Say Thanks to Your Donors
Demonstrating gratitude to your donors may be your most important job as a fundraiser. Why? A happy donor gives a second, third, and fourth time. A well thanked donor tells their friends. Learn creative ways to thank your donors.
Episode 29 – Secrets to Effective Event Fundraising
At Food for the Hungry, we acquire tens of thousands of monthly donors each year from events. In this episode, you'll learn how we structure a sponsored event for the best possible outcome: a new monthly donor. Learn the format for the event, how to do an effective fundraising, and how to integrate volunteers.
Funny Suggestions from Non-Fundraisers to Nonprofit Fundraisers
Sometimes well intentioned, sometimes demeaning, non-fundraisers often provide unsolicited advice on how we can better raise funds. Often starting with the ubiquitous “Have you thought about...” or “Why don’t you just...”, the statements are followed by head scratching words that prove everyone thinks fundraising is easy because they simply don’t understand the complexities of asking for money. Here are a
Episode 28 – How Do I Move Affinity from a Staff Member to the Organization?
What do you do if the affinity the donor has isn't for your organization but for a staff member? Learn how to transition a donor's loyalty from a person to your organization.
Major Donors Want to Be Valued
Major donors want you to be effective and efficient — but most of all, they want to know you understand and value their partnership. Relationships are key for any fundraiser. Donors want to feel like they have a relationship with your nonprofit, they don’t want to feel like it’s just a transaction.
Unlock a Donor’s Joy to Get a Donation
Nurturing a donation is unlocking a donor’s desire to express their joy for caring for others. There are many reasons why donors give. But if you look at the core reason why donors give, for many of them, it comes down to a feeling of joy.
Don’t Let Comparison Kill Your Creativity
Don’t let comparison kill your creativity. Do you look at the work of other organizations and get jealous? It's happened to me. I look and think "we should do it like that!" In fact, what you're doing, may be just right for your donors and your organization. Stop comparing yourself to others.