All Nonprofit Marketing and Fundraising Articles
9 Major Donor Objections
Major donors often have questions - many of us look at these as objections - that need answered before the give. In this guide, you'll learn 9 of the most common objections and sample language for how to overcome the objections.
Sample Annual Report Template
An annual report is a communications tool that helps tell your nonprofit's story to donors. It can be more than just a brochure about your nonprofit. It can be a donor communications piece that speaks gratitude, reviews the year, and sets a path for the story for the next year.
8 Steps to Writing a Great Fundraising Appeal
The content of your fundraising appeal makes a significant difference to response. That might seem obvious but the rules of fundraising aren't always followed. Learn the 8 steps to writing a great fundraising appeal in this guide.
Virtual Events Vendor Guide
We hosted a webinar to help nonprofits develop a plan to transition physical events cancelled by COVID-19 to virtual fundraising events. Several vendors offered assistance. This guide lists the vendors you can use if you need help.
Email Appeal Writing System
Writing a great story in your fundraising email appeal makes a tremendous difference. It's vital that all of the elements necessary are there - this email appeal checklist PDF will help you craft a compelling fundraising story.
Coronavirus Fundraising Ideas
In this downloadable guide, you'll learn six fundraising ideas in the age of the Coronavirus. Discover ways to continue fundraising even during a crisis.
How to Transition Fundraising Events to Virtual Events
For many organizations, the crisis surrounding the spread of the Coronavirus is drastically and negatively impacting our fundraising. For organizations hosting physical fundraising events, many are being forced to cancel the event. Learn how to move a physical fundraising event, such as a race, gala, or fundraising auction, to online.
Episode 34 – How Do We Use an Email Welcome Series to Reduce Donor Attrition?
In this episode of Nonprofit Answers, you will learn a four part email series that will help retain more donors and get that second gift.
Episode 33 – How Will the Election Season Impact Nonprofits?
The election season is upon us in the US. How will this impact fundraising? Explore how the election will impact your nonprofit and what you can do about it.
50 Calls to Action for Nonprofit Landing Pages
In any fundraising appeal, the call to action is one of the most important pieces to get people to click thru to a landing page and convert. Discover 50 proven calls to action to help your next fundraising campaign.
25 Nonprofit Creative Director Interview Questions
Hiring the right creative director for your nonprofit is crucial for the success of your marketing team. The right creative director understands how fundraising and your nonprofit brand work togetherness her to produce the results you need. These interview questions will help.
4 Steps to Fundraising Testing
Make intelligent decisions about what to test and then get out of the way of the data. Learn how to define your fundraising testing.