All Nonprofit Marketing and Fundraising Articles
Reinforce the Donation Decision to Eliminate Donor Remorse
Donor remorse is a real phenomenon. You might find it odd, but some people do regret the donation they made. Learn 4 steps to eliminate it.
25 Interview Questions for a Nonprofit Creative Director
Choosing the right creative director at your nonprofit can be crucial for your organization's marketing success. Use these 25 nonprofit creative director interview questions to inspire your job interviews.
5 Ways to Reactivate Lapsed Donors
One key metric that will determine the success of your fundraising program is reactivation of lapsed donors. If a donor has stopped giving to you, what will motivate him or her to return? How can we get them to fall in love with us again? You'll learn 5 ways to reactive your lapsed donors.
5 Steps to Start a Monthly Giving Program
Do you want a proven way to accelerate your revenue growth? I’m going to share THE donor program you need to start or grow.
We Miss You! How to Make a Lapsed Donor Fall in Love Again
Lapsed donors are one of the best sources for boosting your income. Lapsed donors are those who haven’t given in a period of time, most organizations consider a donor lapsed after 12+ months. A lapsed donor once gave to your organization, so he has both familiarity with you and also overcome the hurdle to give you a gift.
10 Great Ideas for Giving Tuesday 2019
Giving Tuesday is December 3, 2019, the day after Cyber Monday. On Giving Tuesday, people are encouraged to donate to their favorite causes. Giving Tuesday has grown a lot the past few years and many organizations are now running specific Giving Tuesday fundraising campaigns. Here are ten great ideas for you to adopt this Giving Tuesday. 1. Match Donation matches
Simple 4-Step Process to Reactivate Lapsed Nonprofit Donors
Lapsed donors have an advantage over acquiring new donors: they've already made the decision once to give to your organization. A lapsed donor is someone who hasn't given in a defined period of time, most organizations set the criteria to 12+ months without a donation. Reactivating a lapsed donor is often cheaper than acquiring a new donor and you already
Episode 31 – Setting Annual Fundraising Goals to Meet Your Strategy
Your nonprofit organization’s strategy determines the direction of where your organization is headed and the scope of what you’ll do. It is the thing that determines what your limited resources will accomplish for your beneficiaries, donors, and other stakeholders. How do you create goals to help you achieve your strategy?
How to Download the List of Facebook Fundraiser Donors
Facebook fundraising can be a nice supplemental revenue source for your nonprofit. A challenge is that you only receive contact information for people who opt-in. Learn how to download the list of Facebook Fundraiser donors.
Tell a Story of One Person to Improve Your Fundraising
Great fundraising is about one person, not a bunch of people. Great fundraising is about a single person who needs the donor’s help, not the cause we’re fighting for. Learn how to tell the story of one person to improve your fundraising.
How to Use a Free Tool to Grade Readability of Your Fundraising Appeal
Your fundraising appeals need to be readable to convert. Testing has shown that the copy should be readable at about a grade level 7. But how do you write at a grade level 7? In this tutorial, you'll learn how to use a free tool, HemingwayApp.
Episode 30 – How to Say Thanks to Your Donors
Demonstrating gratitude to your donors may be your most important job as a fundraiser. Why? A happy donor gives a second, third, and fourth time. A well thanked donor tells their friends. Learn creative ways to thank your donors.