All Articles2018-02-21T20:07:14-05:00

All Nonprofit Marketing and Fundraising Articles

How to Transition Fundraising Events to Virtual Events

By |March 19th, 2020|Categories: Featured Intermediate, Fundraising, Intermediate|Tags: , , , , |

For many organizations, the crisis surrounding the spread of the Coronavirus is drastically and negatively impacting our fundraising. For organizations hosting physical fundraising events, many are being forced to cancel the event. Learn how to move a physical fundraising event, such as a race, gala, or fundraising auction, to online.

25 Nonprofit Creative Director Interview Questions

By |January 17th, 2020|Categories: Advanced, Marketing|Tags: , , , , |

Hiring the right creative director for your nonprofit is crucial for the success of your marketing team. The right creative director understands how fundraising and your nonprofit brand work togetherness her to produce the results you need. These interview questions will help.

Writing a Donor-Focused President’s Letter

By |December 30th, 2019|Categories: Beginner, Donor Communication|Tags: , , , , , , |

Sending a President's Letter (or Executive Director's Letter) at the beginning of the year helps donors know the impact they made in the previous year. It's a wonderful engagement tool and a way for donors to feel gratitude for what their donation accomplished. With an example letter!

3 Fundraising Goals for 2020

By |December 28th, 2019|Categories: Donor Communication, Featured Intermediate, Intermediate|Tags: , , , , , |

You may be like me and take a little time at the end of the year to reflect on the previous year and look forward to the next year. As I reflect on 2019 and prepare for 2020, I'm reviewing my goals and see a need to take things back to the basics. You likely have many goals you must accomplish this year to consider it a success, but I suggest you focus on these three important fundraising goals.

4 Examples of Nonprofit Engagement

By |December 18th, 2019|Categories: Featured Intermediate, Fundraising|Tags: , , , , , |

Recently, a question was posed to me on LinkedIn asking about which nonprofits are engaging with donors in a way that creates a feeling of "belonging." We've found in surveys that donors frequently talk about a desire to be a part of community. Donors want to be a part of something. With donors who have capacity, like major or mid-level

4 Step Formula for Writing a Fundraising Letter to Reactivate Lapsed Donors

By |December 7th, 2019|Categories: Donor Communication, Fundraising, Intermediate|Tags: , , , , , |

Reactivating lapsed donors is a positive lift to your donor revenue. Not only are these donors familiar with your work, but they have already indicated an interest in supporting your mission with their past gifts. Learn a four step formula for reactivating lapsed donors.