All Articles2018-02-21T20:07:14-04:00

All Nonprofit Marketing and Fundraising Articles

Best Nonprofit Annual Reports 2019

By |February 8th, 2019|Categories: Beginner, Donor Communication, Featured Donor Communication|Tags: , , , |

Your annual report is an opportunity to showcase the impact your donors have made on the lives of the people you serve. Your nonprofit annual report should be focused on your donors and tell stories of impact. Many organizations tailor the annual report too much towards bragging about accomplishments instead of demonstrating impact. The annual report is a relationship building

Episode 27 – How to Acquire More Digital Donors

By |January 19th, 2019|Categories: Digital Advertising, Fundraising, Podcasts, Social Media|Tags: , , , , , , |

You must acquire new donors to survive. How many donors do you lose a year? Figuring out your donor attrition rate is a crucial metric that can determine the longevity of your charity. If you aren't acquiring enough new donors to make up for the ones you lose, your nonprofit's revenue will start to decline.

6 Ways to Have Happier Donors

By |January 10th, 2019|Categories: Beginner, Donor Communication|Tags: , , |

One of the areas that many of us need to focus on this next year is: How do we retain more donors? Donor attrition is a major issue for non-profits, as there, quite frankly, aren't enough resources for us to go out and acquire new donors all the time. Donor attrition is the percentage of donors who quit giving who

12 Things You Must Give Up to Become a Successful Fundraiser

By |December 3rd, 2018|Categories: Beginner, Fundraising|Tags: , , , , , |

Becoming a successful nonprofit fundraiser isn't just about what you need to learn or do, it is also about what you need to give up. For 14 years, I volunteered as a football coach in various levels from 5th and 6th grade through high school junior varsity. Each season, I started the team with the basics. How to run. How

Episode 022 – How to Build and Maintain Donor Relationships

By |November 26th, 2018|Categories: Podcasts|Tags: , , , , , |

Building and maintaining donor relationships is the lifeblood of any nonprofit organization. You will learn why building relationships with donors is important, how your current definition of donor relationship may be wrong, and how different donor audiences need different types of relationship building techniques.

Qualified Job Candidates – Dave the Development Director

By |November 2nd, 2018|Categories: Comics|Tags: , , , |

Dave says, “I have some great candidates for the Development Manager role. Three have several years of experience in development and the fourth has a masters degree in Nonprofit Fundraising.” Wendy replies “What about Hunter?” Dave asks, “The son of our board chair with no experience and a liberal arts degree?”  Wendy replies, “I hear he’s a people person with

118 REAL Nonprofit Email Subject Lines for Giving Tuesday

By |November 1st, 2018|Categories: Email Marketing, Featured Intermediate, Fundraising, Intermediate|Tags: , , |

Giving Tuesday is almost here! Many nonprofits take advantage of the collective campaign around Giving Tuesday to drive donations. This list of 118 email appeal subject lines came from a variety of nonprofits last year for Giving Tuesday. Use it as inspiration as you develop your Giving Tuesday email campaigns. It's Not Too Late to Give! Help Us Reach Our