All Nonprofit Marketing and Fundraising Articles
Writing a Donor-Focused President’s Letter
Sending a President's Letter (or Executive Director's Letter) at the beginning of the year helps donors know the impact they made in the previous year. It's a wonderful engagement tool and a way for donors to feel gratitude for what their donation accomplished. With an example letter!
3 Fundraising Goals for 2020
You may be like me and take a little time at the end of the year to reflect on the previous year and look forward to the next year. As I reflect on 2019 and prepare for 2020, I'm reviewing my goals and see a need to take things back to the basics. You likely have many goals you must accomplish this year to consider it a success, but I suggest you focus on these three important fundraising goals.
4 Examples of Nonprofit Engagement
Recently, a question was posed to me on LinkedIn asking about which nonprofits are engaging with donors in a way that creates a feeling of "belonging." We've found in surveys that donors frequently talk about a desire to be a part of community. Donors want to be a part of something. With donors who have capacity, like major or mid-level
4 Step Formula for Writing a Fundraising Letter to Reactivate Lapsed Donors
Reactivating lapsed donors is a positive lift to your donor revenue. Not only are these donors familiar with your work, but they have already indicated an interest in supporting your mission with their past gifts. Learn a four step formula for reactivating lapsed donors.
How to Reactivate Lapsed Donors
Learn the five step process to reactivate lapsed donors in this article that will be crucial for your nonprofit's fundraising success.
How Should Board Members Support Major Donor Fundraising?
Learn the secret to engaging your board members in fundraising in this Quick Win from Timothy Smith.
Reinforce the Donation Decision to Eliminate Donor Remorse
Donor remorse is a real phenomenon. You might find it odd, but some people do regret the donation they made. Learn 4 steps to eliminate it.
25 Interview Questions for a Nonprofit Creative Director
Choosing the right creative director at your nonprofit can be crucial for your organization's marketing success. Use these 25 nonprofit creative director interview questions to inspire your job interviews.
5 Ways to Reactivate Lapsed Donors
One key metric that will determine the success of your fundraising program is reactivation of lapsed donors. If a donor has stopped giving to you, what will motivate him or her to return? How can we get them to fall in love with us again? You'll learn 5 ways to reactive your lapsed donors.
5 Steps to Start a Monthly Giving Program
Do you want a proven way to accelerate your revenue growth? I’m going to share THE donor program you need to start or grow.
Good Fundraising Does This One Thing Well
Do you want to know the secret to an excellent fundraising appeal? The one question you should ask? Learn more in this article.
We Miss You! How to Make a Lapsed Donor Fall in Love Again
Lapsed donors are one of the best sources for boosting your income. Lapsed donors are those who haven’t given in a period of time, most organizations consider a donor lapsed after 12+ months. A lapsed donor once gave to your organization, so he has both familiarity with you and also overcome the hurdle to give you a gift.