All Articles2018-02-21T20:07:14-05:00

All Nonprofit Marketing and Fundraising Articles

Writing a Donor-Focused President’s Letter

By |December 30th, 2019|Categories: Beginner, Donor Communication|Tags: , , , , , , |

Sending a President's Letter (or Executive Director's Letter) at the beginning of the year helps donors know the impact they made in the previous year. It's a wonderful engagement tool and a way for donors to feel gratitude for what their donation accomplished. With an example letter!

3 Fundraising Goals for 2020

By |December 28th, 2019|Categories: Donor Communication, Featured Intermediate, Intermediate|Tags: , , , , , |

You may be like me and take a little time at the end of the year to reflect on the previous year and look forward to the next year. As I reflect on 2019 and prepare for 2020, I'm reviewing my goals and see a need to take things back to the basics. You likely have many goals you must accomplish this year to consider it a success, but I suggest you focus on these three important fundraising goals.

4 Examples of Nonprofit Engagement

By |December 18th, 2019|Categories: Featured Intermediate, Fundraising|Tags: , , , , , |

Recently, a question was posed to me on LinkedIn asking about which nonprofits are engaging with donors in a way that creates a feeling of "belonging." We've found in surveys that donors frequently talk about a desire to be a part of community. Donors want to be a part of something. With donors who have capacity, like major or mid-level

4 Step Formula for Writing a Fundraising Letter to Reactivate Lapsed Donors

By |December 7th, 2019|Categories: Donor Communication, Fundraising, Intermediate|Tags: , , , , , |

Reactivating lapsed donors is a positive lift to your donor revenue. Not only are these donors familiar with your work, but they have already indicated an interest in supporting your mission with their past gifts. Learn a four step formula for reactivating lapsed donors.

5 Ways to Reactivate Lapsed Donors

By |November 11th, 2019|Categories: Donor Communication, Featured Intermediate, Intermediate|Tags: , , , |

One key metric that will determine the success of your fundraising program is reactivation of lapsed donors. If a donor has stopped giving to you, what will motivate him or her to return? How can we get them to fall in love with us again? You'll learn 5 ways to reactive your lapsed donors.

We Miss You! How to Make a Lapsed Donor Fall in Love Again

By |October 27th, 2019|Categories: Donor Communication, Intermediate|Tags: , , , |

Lapsed donors are one of the best sources for boosting your income. Lapsed donors are those who haven’t given in a period of time, most organizations consider a donor lapsed after 12+ months. A lapsed donor once gave to your organization, so he has both familiarity with you and also overcome the hurdle to give you a gift.