All Nonprofit Marketing and Fundraising Articles
Episode 27 – How to Acquire More Digital Donors
You must acquire new donors to survive. How many donors do you lose a year? Figuring out your donor attrition rate is a crucial metric that can determine the longevity of your charity. If you aren't acquiring enough new donors to make up for the ones you lose, your nonprofit's revenue will start to decline.
6 Ways to Have Happier Donors
One of the areas that many of us need to focus on this next year is: How do we retain more donors? Donor attrition is a major issue for non-profits, as there, quite frankly, aren't enough resources for us to go out and acquire new donors all the time. Donor attrition is the percentage of donors who quit giving who
Episode 26 – How to Get More Attendees for Your Fundraising Event
For many nonprofits, fundraising events are a key to their annual development plan. In this episode, you will learn how to increase attendance for your events and how to best structure the event for maximum fundraising.
Episode 025 – Predictions for Fundraising in 2019
In this episode, you'll learn 19 predictions Jeremy has for fundraising and nonprofit innovation in 2019.
Episode 024 – Create an Engaging Nonprofit Annual Report
In this episode, Jeremy explains how to create a great nonprofit annual report. You'll learn who the target audience is for the annual report, 5 goals for your annual report, and how to create an annual report your donors will love.
Episode 023 – How to Write a Great Fundraising Appeal
Though there isn't a perfect formula for a charity fundraising appeal, Jeremy walks through a proven formula that will get you results.
12 Things You Must Give Up to Become a Successful Fundraiser
Becoming a successful nonprofit fundraiser isn't just about what you need to learn or do, it is also about what you need to give up. For 14 years, I volunteered as a football coach in various levels from 5th and 6th grade through high school junior varsity. Each season, I started the team with the basics. How to run. How
Episode 022 – How to Build and Maintain Donor Relationships
Building and maintaining donor relationships is the lifeblood of any nonprofit organization. You will learn why building relationships with donors is important, how your current definition of donor relationship may be wrong, and how different donor audiences need different types of relationship building techniques.
Start Date – Dave the Development Director
Dave says, “The job candidate that you sent me is just not qualified for the position of development manager.” Wendy replies, “You mean the son of the chairman of our board?” Dave replies, “Yeah.” Wendy replies, “So when is his start date?”
Qualified Job Candidates – Dave the Development Director
Dave says, “I have some great candidates for the Development Manager role. Three have several years of experience in development and the fourth has a masters degree in Nonprofit Fundraising.” Wendy replies “What about Hunter?” Dave asks, “The son of our board chair with no experience and a liberal arts degree?” Wendy replies, “I hear he’s a people person with
118 REAL Nonprofit Email Subject Lines for Giving Tuesday
Giving Tuesday is almost here! Many nonprofits take advantage of the collective campaign around Giving Tuesday to drive donations. This list of 118 email appeal subject lines came from a variety of nonprofits last year for Giving Tuesday. Use it as inspiration as you develop your Giving Tuesday email campaigns. It's Not Too Late to Give! Help Us Reach Our
Millennials Giving – Dave the Development Guy
Dave asks, "If you could change something about our fundraising, what would it be?" Hunter responds, "I'd focus mostly on millennials, they're the most giving generation." "But overall they're giving less, how would you make up for the income loss?" Hunter replies, "With more social cred."