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Nonprofit Answers Podcast2019-12-03T14:42:12-05:00

Helping You Raise More Money to Help More People

Welcome to the Nonprofit Answers Podcast where we answer your nonprofit marketing and fundraising questions. From acquiring new donors to nurturing long-term donor relationships, we’ve got the answers to your most pressing questions.

Hi, I’m Jeremy Reis, your Nonprofit Answers host. I’m the Senior Director of Marketing at Food for the Hungry, leading our direct response, digital, creative, child sponsorship communications, and sports fundraising initiatives. Food for the Hungry is a $130 million international relief and development organization. In my role, I face many of the same challenges you do and have to make decisions on how to raise the most funds, develop the deepest relationships, and market our organization with limited money, people and resources. In this podcast, I’ll answer your questions on nonprofit marketing and fundraising to help you raise the most money possible to help the most people you can.

Do you have a question you’d like answered? Please submit it below or call 1-855-925-4257 and leave me a voicemail. If you leave me a voicemail (preferred so I can add your audio to the podcast), please let me know your name, city you’re in, and any details necessary to answer the question. By leaving a voicemail or submitting the form, you grant us the right to use your voice or likeness and any information you submit in the Nonprofit Answers Podcast and on nonprofitdonor.com.

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Episodes

Episode 31 – Setting Annual Fundraising Goals to Meet Your Strategy

Your nonprofit organization’s strategy determines the direction of where your organization is headed and the scope of what you’ll do. It is the thing that determines what your limited resources will accomplish for your beneficiaries, donors, and other stakeholders. How do you create goals to help you achieve your strategy?

Episode 30 – How to Say Thanks to Your Donors

Demonstrating gratitude to your donors may be your most important job as a fundraiser. Why? A happy donor gives a second, third, and fourth time. A well thanked donor tells their friends. Learn creative ways to thank your donors.

Episode 29 – Secrets to Effective Event Fundraising

At Food for the Hungry, we acquire tens of thousands of monthly donors each year from events. In this episode, you'll learn how we structure a sponsored event for the best possible outcome: a new monthly donor. Learn the format for the event, how to do an effective fundraising, and how to integrate volunteers.

Episode 27 – How to Acquire More Digital Donors

You must acquire new donors to survive. How many donors do you lose a year? Figuring out your donor attrition rate is a crucial metric that can determine the longevity of your charity. If you aren't acquiring enough new donors to make up for the ones you lose, your nonprofit's revenue will start to decline.

Episode 022 – How to Build and Maintain Donor Relationships

Building and maintaining donor relationships is the lifeblood of any nonprofit organization. You will learn why building relationships with donors is important, how your current definition of donor relationship may be wrong, and how different donor audiences need different types of relationship building techniques.

Episode 021 – Nonprofit Startup Funding

Whether you're at a brand new nonprofit, are revamping a fundraising program, or need creative ideas for fundraising for a new campaign or project, this episode will give you actionable fundraising ideas.

Episode 020 – Donor Psychology – What moves someone to donate? Part 2

In this second part of a two part series on donor psychology, you will learn the reasons why people give. Jeremy has identified 15 different psychological triggers that moves someone to donate to your nonprofit. In this episode, Jeremy explains the second 7 motivations, or donor psychological triggers, that help someone make a decision to give to your nonprofit.

Episode 019 – Donor Psychology – What moves someone to donate? Part 1

In this second episode of a special series of fundraising education, you will learn donor psychology and the reasons why people give. Jeremy has identified 15 different psychological triggers that moves someone to donate to your nonprofit. In this episode, Jeremy explains the first 8 motivations, or donor psychological triggers, that help someone make a decision to give to your nonprofit. This is a fascinating look at why people give and how you can change your messaging or produce events that create more donors. For major donors, general donors, and monthly donors.

Episode 018 – Nonprofit Donor Motivations

Recently, my 15 year old daughter Emily has shown interest in nonprofit marketing and fundraising. In this special series of Nonprofit Answers episodes, you'll learn all aspects of the fundraising process. In this episode, you will learn donor motivations and how your nonprofit presents an appeal or campaign to specific types of donors. You'll start learning the foundations of donor psychology and how to motivate donors to give.

Episode 017 – 5 Secrets to Successful Fundraising

In this special episode, I reflect on the lessons I've learn over these years and share the five secrets successful fundraisers know. You'll learn how to demonstrate urgency, how to be more direct with your ask, a mistake you're likely making in how you talk to donors, a lesson on using facts to motivate donors, and key insights into showing gratitude. These lessons, learned over the course of raising tens of millions of dollars, will help propel you forward as a nonprofit fundraiser.

Episode 016 – Effective Nonprofit Storytelling

Storytelling is the foundation of excellent nonprofit marketing. Jeremy is frequently asked, "how do I effectively tell our story?" In this special episode, Jeremy Reis explores effective nonprofit storytelling that produces results. You'll learn the tips and tricks to writing great nonprofit stories that raise funds and builds relationships with your donors and stakeholders.

Episode 014 – How Do I Grow My Email List?

Growing your email list is an essential part of digital marketing for your nonprofit. You will be able to create a new source of donors through adding people who have an affinity for your cause. In this episode, Jeremy explores several ways you can add new names to your email list.

Episode 013 – How Do I Position the Donor as the Hero?

Your donor is the hero. This is one of the hardest concepts for nonprofit staff to accept. In this episode, Jeremy answers a question about how to position the donor as the hero in your nonprofit communications. Using examples, Jeremy teaches you how to write active copy that presents an appeal from the point of view of a donor.

Episode 012 – What is Retargeting?

Retargeting, also known as remarketing, is a technology to show ads to a warm audience. In this episode, Jeremy discusses what retargeting is, how it works, two different types of retargeting, and how your nonprofit organization can use retargeting to get more supporters and deepen your relationship with existing donors.

Episode 011 – How Often Should My Nonprofit Blog?

Blogging is not dead. Far from it. In today's episode, Jeremy answers a question from a nonprofit executive about how much blogging is right for his organization. This executive is being told by his team to blog every day, but doesn't understand why.

Episode 010 – How Do We Stop Fighting Internally Over Income Sourcing?

In this special edition of Nonprofit Answers, Jeremy is live at the Christian Leadership Alliance with a timely question. At the conference, a nonprofit leader asked Jeremy how to properly give internal credit for income without causing problems with attribution and to reduce internal fighting over "credit" for donations.

Episode 009 – How Should I Clean My Email List?

Do you have a lot of email addresses on your file that aren't responding? Speaking from personal experience, Jeremy explains to Grant the steps to re-engage email subscribers and what to do if they continue to be unresponsive.

Episode 008 – How Do I Create a Sense of Urgency in My Appeals?

Creating a sense of urgency in your appeal messaging will help move readers to become donors. What if you have a difficult time creating a sense of urgency? In episode 8 of Nonprofit Answers, Rob asks a question about how to create urgency in his appeals for a women's shelter.

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Submit Your Question

Submit your question to have an opportunity to be featured on the Nonprofit Answers Podcast. Please call 1-855-925-4257 and leave us a voicemail or complete the form below. If you complete the form, we will use a voice actor to read your question for the podcast. By submitting this form, you give us the worldwide license and right to use your question on the Nonprofit Answers Podcast and on nonprofitdonor.com. Thanks for submitting your question!