Fundraising is similar to other industries: there are specific skills you will learn to become a great fundraiser.
From understanding the motivations to why people give to writing fundraising copy that converts, as someone new to fundraising, you’ll need to understand the psychology of the donor and how to present your fundraising campaign. You’ll also need technical skills for managing a donor database, analyzing results, and creating tests to optimize performance.
You will learn how direct mail differs from digital, how to perform direct mail donor acquisition programs and how we’ve adapted those acquisition programs online.
As you progress, you’ll learn different types of donors such as general, continuity, mid-level, major, legacy, corporation, foundation and more. Different types of donors will behave and give differently and understanding how they think will help you craft the perfect fundraising campaigns.
Find fundraising courses that will teach you how to become a world-class fundraiser.