Simple 4-Step Process to Reactivate Lapsed Nonprofit Donors
Lapsed donors have an advantage over acquiring new donors: they've already made the decision once to give to your organization. A lapsed donor is someone who hasn't given in a defined period of time, most organizations set the criteria to 12+ months without a donation. Reactivating a lapsed donor is often cheaper than acquiring a new donor and you already have information about the donor, the potential to build a relationship quicker, and the donor
Fundraising Articles for Nonprofits
How to Download the List of Facebook Fundraiser Donors
Facebook fundraising can be a nice supplemental revenue source for your nonprofit. A challenge is that you only receive contact information for people who opt-in. Learn how to download the list of Facebook Fundraiser donors.
Tell a Story of One Person to Improve Your Fundraising
Great fundraising is about one person, not a bunch of people. Great fundraising is about a single person who needs the donor’s help, not the cause we’re fighting for. Learn how to tell the story of one person to improve your fundraising.
How to Use a Free Tool to Grade Readability of Your Fundraising Appeal
Your fundraising appeals need to be readable to convert. Testing has shown that the copy should be readable at about a grade level 7. But how do you write at a grade level 7? In this tutorial, you'll learn how to use a free tool, HemingwayApp.
Episode 29 – Secrets to Effective Event Fundraising
At Food for the Hungry, we acquire tens of thousands of monthly donors each year from events. In this episode, you'll learn how we structure a sponsored event for the best possible outcome: a new monthly donor. Learn the format for the event, how to do an effective fundraising, and how to integrate volunteers.
Funny Suggestions from Non-Fundraisers to Nonprofit Fundraisers
Sometimes well intentioned, sometimes demeaning, non-fundraisers often provide unsolicited advice on how we can better raise funds. Often starting with the ubiquitous “Have you thought about...” or “Why don’t you just...”, the statements are followed by head scratching words that prove everyone thinks fundraising is easy because they simply don’t understand the complexities of asking for money. Here are a few of my favorites. Add your own in the comments. “Have you thought about calling
Unlock a Donor’s Joy to Get a Donation
Nurturing a donation is unlocking a donor’s desire to express their joy for caring for others. There are many reasons why donors give. But if you look at the core reason why donors give, for many of them, it comes down to a feeling of joy.
Marketing Articles for Nonprofits
How to Download the List of Facebook Fundraiser Donors
Facebook fundraising can be a nice supplemental revenue source for your nonprofit. A challenge is that you only receive contact information for people who opt-in. Learn how to download the list of Facebook Fundraiser donors.
Episode 27 – How to Acquire More Digital Donors
You must acquire new donors to survive. How many donors do you lose a year? Figuring out your donor attrition rate is a crucial metric that can determine the longevity of your charity. If you aren't acquiring enough new donors to make up for the ones you lose, your nonprofit's revenue will start to decline.
118 REAL Nonprofit Email Subject Lines for Giving Tuesday
Giving Tuesday is almost here! Many nonprofits take advantage of the collective campaign around Giving Tuesday to drive donations. This list of 118 email appeal subject lines came from a variety of nonprofits last year for Giving Tuesday. Use it as inspiration as you develop your Giving Tuesday email campaigns. It's Not Too Late to Give! Help Us Reach Our Goal! Have you met your heroes? We’d like to introduce you to a few. Just
374 of the Best Nonprofit Holiday Quarter Email Appeal Subject Lines
Writing a catchy and creative subject line will help grab the attention of an email recipient to draw them into your appeal. It isn't easy to penetrate the inbox of someone who receives hundreds of messages each day and walk away with a donation, so writing a creative and compelling subject line helps draw in their attention to your content. I've compiled 374 of the best REAL nonprofit email appeal subject lines from last year's
Episode 015 – How to Define a Major Partner Email Strategy
In this episode, Gary asks what, if anything, should we email major donors? Jeremy teaches you how to define a major partner email communication strategy and recommends which emails to send based on which segment the donor is in.
10 Email Fundraising Tips You Need Right Now
Email may be the best kept fundraising secret for your nonprofit! Not because you aren't already using it, but because there is so much opportunity to change and test different parts of a fundraising email to see the impact on results. Today, we're going to discuss some ideas of things you can put into practice right now to improve your email fundraising. 1. The Subject Gets Me to Open the Email The purpose of the subject
Donor Communication Articles for Nonprofits
Simple 4-Step Process to Reactivate Lapsed Nonprofit Donors
Lapsed donors have an advantage over acquiring new donors: they've already made the decision once to give to your organization. A lapsed donor is someone who hasn't given in a defined period of time, most organizations set the criteria to 12+ months without a donation. Reactivating a lapsed donor is often cheaper than acquiring a new donor and you already have information about the donor, the potential to build a relationship quicker, and the donor
How to Use a Free Tool to Grade Readability of Your Fundraising Appeal
Your fundraising appeals need to be readable to convert. Testing has shown that the copy should be readable at about a grade level 7. But how do you write at a grade level 7? In this tutorial, you'll learn how to use a free tool, HemingwayApp.
Episode 30 – How to Say Thanks to Your Donors
Demonstrating gratitude to your donors may be your most important job as a fundraiser. Why? A happy donor gives a second, third, and fourth time. A well thanked donor tells their friends. Learn creative ways to thank your donors.
Major Donors Want to Be Valued
Major donors want you to be effective and efficient — but most of all, they want to know you understand and value their partnership. Relationships are key for any fundraiser. Donors want to feel like they have a relationship with your nonprofit, they don’t want to feel like it’s just a transaction.
Don’t Let Comparison Kill Your Creativity
Don’t let comparison kill your creativity. Do you look at the work of other organizations and get jealous? It's happened to me. I look and think "we should do it like that!" In fact, what you're doing, may be just right for your donors and your organization. Stop comparing yourself to others.
Best Nonprofit Annual Reports 2019
Your annual report is an opportunity to showcase the impact your donors have made on the lives of the people you serve. Your nonprofit annual report should be focused on your donors and tell stories of impact. Many organizations tailor the annual report too much towards bragging about accomplishments instead of demonstrating impact. The annual report is a relationship building tool: if all you do is talk about yourself, that’s not a relationship. Today, I'm