How to Transition Fundraising Events to Virtual Events
For many organizations, the crisis surrounding the spread of the Coronavirus is drastically and negatively impacting our fundraising. For organizations hosting physical fundraising events, many are being forced to cancel the event. Learn how to move a physical fundraising event, such as a race, gala, or fundraising auction, to online.
Fundraising Articles for Nonprofits
Episode 36 – 10 Tips for Successful Year End Fundraising
For many nonprofits, year end fundraising is crucial for success. As a fundraiser, this can also be a stressful time of year. In this episode, we explore ten tips to making your year end fundraising a success! Learn everything from planning to follow up.
How to Transition Fundraising Events to Virtual Events
For many organizations, the crisis surrounding the spread of the Coronavirus is drastically and negatively impacting our fundraising. For organizations hosting physical fundraising events, many are being forced to cancel the event. Learn how to move a physical fundraising event, such as a race, gala, or fundraising auction, to online.
50 Calls to Action for Nonprofit Landing Pages
In any fundraising appeal, the call to action is one of the most important pieces to get people to click thru to a landing page and convert. Discover 50 proven calls to action to help your next fundraising campaign.
4 Steps to Fundraising Testing
Make intelligent decisions about what to test and then get out of the way of the data. Learn how to define your fundraising testing.
4 Examples of Nonprofit Engagement
Recently, a question was posed to me on LinkedIn asking about which nonprofits are engaging with donors in a way that creates a feeling of "belonging." We've found in surveys that donors frequently talk about a desire to be a part of community. Donors want to be a part of something. With donors who have capacity, like major or mid-level donors, creating this feeling is easier than mass donors as donors with capacity often have
4 Step Formula for Writing a Fundraising Letter to Reactivate Lapsed Donors
Reactivating lapsed donors is a positive lift to your donor revenue. Not only are these donors familiar with your work, but they have already indicated an interest in supporting your mission with their past gifts. Learn a four step formula for reactivating lapsed donors.
Marketing Articles for Nonprofits
25 Nonprofit Creative Director Interview Questions
Hiring the right creative director for your nonprofit is crucial for the success of your marketing team. The right creative director understands how fundraising and your nonprofit brand work togetherness her to produce the results you need. These interview questions will help.
25 Interview Questions for a Nonprofit Creative Director
Choosing the right creative director at your nonprofit can be crucial for your organization's marketing success. Use these 25 nonprofit creative director interview questions to inspire your job interviews.
10 Great Ideas for Giving Tuesday 2019
Giving Tuesday is December 3, 2019, the day after Cyber Monday. On Giving Tuesday, people are encouraged to donate to their favorite causes. Giving Tuesday has grown a lot the past few years and many organizations are now running specific Giving Tuesday fundraising campaigns. Here are ten great ideas for you to adopt this Giving Tuesday. 1. Match Donation matches are among the most powerful donation motivation tools available in the fundraiser's toolbox. A generous
How to Download the List of Facebook Fundraiser Donors
Facebook fundraising can be a nice supplemental revenue source for your nonprofit. A challenge is that you only receive contact information for people who opt-in. Learn how to download the list of Facebook Fundraiser donors.
Episode 27 – How to Acquire More Digital Donors
You must acquire new donors to survive. How many donors do you lose a year? Figuring out your donor attrition rate is a crucial metric that can determine the longevity of your charity. If you aren't acquiring enough new donors to make up for the ones you lose, your nonprofit's revenue will start to decline.
118 REAL Nonprofit Email Subject Lines for Giving Tuesday
Giving Tuesday is almost here! Many nonprofits take advantage of the collective campaign around Giving Tuesday to drive donations. This list of 118 email appeal subject lines came from a variety of nonprofits last year for Giving Tuesday. Use it as inspiration as you develop your Giving Tuesday email campaigns. It's Not Too Late to Give! Help Us Reach Our Goal! Have you met your heroes? We’d like to introduce you to a few. Just
Donor Communication Articles for Nonprofits
4 Steps to Fundraising Testing
Make intelligent decisions about what to test and then get out of the way of the data. Learn how to define your fundraising testing.
Writing a Donor-Focused President’s Letter
Sending a President's Letter (or Executive Director's Letter) at the beginning of the year helps donors know the impact they made in the previous year. It's a wonderful engagement tool and a way for donors to feel gratitude for what their donation accomplished. With an example letter!
3 Fundraising Goals for 2020
You may be like me and take a little time at the end of the year to reflect on the previous year and look forward to the next year. As I reflect on 2019 and prepare for 2020, I'm reviewing my goals and see a need to take things back to the basics. You likely have many goals you must accomplish this year to consider it a success, but I suggest you focus on these three important fundraising goals.
4 Step Formula for Writing a Fundraising Letter to Reactivate Lapsed Donors
Reactivating lapsed donors is a positive lift to your donor revenue. Not only are these donors familiar with your work, but they have already indicated an interest in supporting your mission with their past gifts. Learn a four step formula for reactivating lapsed donors.
How to Reactivate Lapsed Donors
Learn the five step process to reactivate lapsed donors in this article that will be crucial for your nonprofit's fundraising success.
Reinforce the Donation Decision to Eliminate Donor Remorse
Donor remorse is a real phenomenon. You might find it odd, but some people do regret the donation they made. Learn 4 steps to eliminate it.