Blog2018-01-12T13:34:59-04:00

Best Nonprofit Annual Reports 2019

Your annual report is an opportunity to showcase the impact your donors have made on the lives of the people you serve. Your nonprofit annual report should be focused on your donors and tell stories of impact. Many organizations tailor the annual report too much towards bragging about accomplishments instead of demonstrating impact. The annual report is a relationship building tool: if all you do is talk about yourself, that’s not a relationship. Today, I'm

Fundraising Articles for Nonprofits

Funny Suggestions from Non-Fundraisers to Nonprofit Fundraisers

Sometimes well intentioned, sometimes demeaning, non-fundraisers often provide unsolicited advice on how we can better raise funds. Often starting with the ubiquitous “Have you thought about...” or “Why don’t you just...”, the statements are followed by head scratching words that prove everyone thinks fundraising is easy because they simply don’t understand the complexities of asking for money. Here are a few of my favorites. Add your own in the comments. “Have you thought about calling

By |May 13th, 2019|Fundraising|

Marketing Articles for Nonprofits

118 REAL Nonprofit Email Subject Lines for Giving Tuesday

Giving Tuesday is almost here! Many nonprofits take advantage of the collective campaign around Giving Tuesday to drive donations. This list of 118 email appeal subject lines came from a variety of nonprofits last year for Giving Tuesday. Use it as inspiration as you develop your Giving Tuesday email campaigns. It's Not Too Late to Give! Help Us Reach Our Goal! Have you met your heroes? We’d like to introduce you to a few. Just

By |November 1st, 2018|Email Marketing, Featured Intermediate, Fundraising, Intermediate|

374 of the Best Nonprofit Holiday Quarter Email Appeal Subject Lines

Writing a catchy and creative subject line will help grab the attention of an email recipient to draw them into your appeal. It isn't easy to penetrate the inbox of someone who receives hundreds of messages each day and walk away with a donation, so writing a creative and compelling subject line helps draw in their attention to your content. I've compiled 374 of the best REAL nonprofit email appeal subject lines from last year's

By |October 1st, 2018|Email Marketing, Intermediate|

10 Email Fundraising Tips You Need Right Now

Email may be the best kept fundraising secret for your nonprofit! Not because you aren't already using it, but because there is so much opportunity to change and test different parts of a fundraising email to see the impact on results. Today, we're going to discuss some ideas of things you can put into practice right now to improve your email fundraising. 1. The Subject Gets Me to Open the Email The purpose of the subject

By |June 2nd, 2018|Beginner, Email Marketing, Fundraising, Intermediate|

Donor Communication Articles for Nonprofits

Major Donors Want to Be Valued

Major donors want you to be effective and efficient — but most of all, they want to know you understand and value their partnership. Relationships are key for any fundraiser. Donors want to feel like they have a relationship with your nonprofit, they don’t want to feel like it’s just a transaction.

By |March 18th, 2019|Beginner, Donor Communication|

Best Nonprofit Annual Reports 2019

Your annual report is an opportunity to showcase the impact your donors have made on the lives of the people you serve. Your nonprofit annual report should be focused on your donors and tell stories of impact. Many organizations tailor the annual report too much towards bragging about accomplishments instead of demonstrating impact. The annual report is a relationship building tool: if all you do is talk about yourself, that’s not a relationship. Today, I'm

By |February 8th, 2019|Beginner, Donor Communication, Featured Donor Communication|

6 Ways to Have Happier Donors

One of the areas that many of us need to focus on this next year is: How do we retain more donors? Donor attrition is a major issue for non-profits, as there, quite frankly, aren't enough resources for us to go out and acquire new donors all the time. Donor attrition is the percentage of donors who quit giving who gave previously. We need to find ways that we can excite our current donors, to

By |January 10th, 2019|Beginner, Donor Communication|