5 Ways to Reactivate Lapsed Donors
One key metric that will determine the success of your fundraising program is reactivation of lapsed donors. If a donor has stopped giving to you, what will motivate him or her to return? How can we get them to fall in love with us again? You'll learn 5 ways to reactive your lapsed donors.
Fundraising Articles for Nonprofits
5 Steps to Start a Monthly Giving Program
Do you want a proven way to accelerate your revenue growth? I’m going to share THE donor program you need to start or grow.
10 Great Ideas for Giving Tuesday 2019
Giving Tuesday is December 3, 2019, the day after Cyber Monday. On Giving Tuesday, people are encouraged to donate to their favorite causes. Giving Tuesday has grown a lot the past few years and many organizations are now running specific Giving Tuesday fundraising campaigns. Here are ten great ideas for you to adopt this Giving Tuesday. 1. Match Donation matches are among the most powerful donation motivation tools available in the fundraiser's toolbox. A generous
How to Download the List of Facebook Fundraiser Donors
Facebook fundraising can be a nice supplemental revenue source for your nonprofit. A challenge is that you only receive contact information for people who opt-in. Learn how to download the list of Facebook Fundraiser donors.
Tell a Story of One Person to Improve Your Fundraising
Great fundraising is about one person, not a bunch of people. Great fundraising is about a single person who needs the donor’s help, not the cause we’re fighting for. Learn how to tell the story of one person to improve your fundraising.
How to Use a Free Tool to Grade Readability of Your Fundraising Appeal
Your fundraising appeals need to be readable to convert. Testing has shown that the copy should be readable at about a grade level 7. But how do you write at a grade level 7? In this tutorial, you'll learn how to use a free tool, HemingwayApp.
Episode 29 – Secrets to Effective Event Fundraising
At Food for the Hungry, we acquire tens of thousands of monthly donors each year from events. In this episode, you'll learn how we structure a sponsored event for the best possible outcome: a new monthly donor. Learn the format for the event, how to do an effective fundraising, and how to integrate volunteers.
Marketing Articles for Nonprofits
25 Interview Questions for a Nonprofit Creative Director
Choosing the right creative director at your nonprofit can be crucial for your organization's marketing success. Use these 25 nonprofit creative director interview questions to inspire your job interviews.
10 Great Ideas for Giving Tuesday 2019
Giving Tuesday is December 3, 2019, the day after Cyber Monday. On Giving Tuesday, people are encouraged to donate to their favorite causes. Giving Tuesday has grown a lot the past few years and many organizations are now running specific Giving Tuesday fundraising campaigns. Here are ten great ideas for you to adopt this Giving Tuesday. 1. Match Donation matches are among the most powerful donation motivation tools available in the fundraiser's toolbox. A generous
How to Download the List of Facebook Fundraiser Donors
Facebook fundraising can be a nice supplemental revenue source for your nonprofit. A challenge is that you only receive contact information for people who opt-in. Learn how to download the list of Facebook Fundraiser donors.
Episode 27 – How to Acquire More Digital Donors
You must acquire new donors to survive. How many donors do you lose a year? Figuring out your donor attrition rate is a crucial metric that can determine the longevity of your charity. If you aren't acquiring enough new donors to make up for the ones you lose, your nonprofit's revenue will start to decline.
118 REAL Nonprofit Email Subject Lines for Giving Tuesday
Giving Tuesday is almost here! Many nonprofits take advantage of the collective campaign around Giving Tuesday to drive donations. This list of 118 email appeal subject lines came from a variety of nonprofits last year for Giving Tuesday. Use it as inspiration as you develop your Giving Tuesday email campaigns. It's Not Too Late to Give! Help Us Reach Our Goal! Have you met your heroes? We’d like to introduce you to a few. Just
374 of the Best Nonprofit Holiday Quarter Email Appeal Subject Lines
Writing a catchy and creative subject line will help grab the attention of an email recipient to draw them into your appeal. It isn't easy to penetrate the inbox of someone who receives hundreds of messages each day and walk away with a donation, so writing a creative and compelling subject line helps draw in their attention to your content. I've compiled 374 of the best REAL nonprofit email appeal subject lines from last year's
Donor Communication Articles for Nonprofits
Reinforce the Donation Decision to Eliminate Donor Remorse
Donor remorse is a real phenomenon. You might find it odd, but some people do regret the donation they made. Learn 4 steps to eliminate it.
5 Ways to Reactivate Lapsed Donors
One key metric that will determine the success of your fundraising program is reactivation of lapsed donors. If a donor has stopped giving to you, what will motivate him or her to return? How can we get them to fall in love with us again? You'll learn 5 ways to reactive your lapsed donors.
We Miss You! How to Make a Lapsed Donor Fall in Love Again
Lapsed donors are one of the best sources for boosting your income. Lapsed donors are those who haven’t given in a period of time, most organizations consider a donor lapsed after 12+ months. A lapsed donor once gave to your organization, so he has both familiarity with you and also overcome the hurdle to give you a gift.
Simple 4-Step Process to Reactivate Lapsed Nonprofit Donors
Lapsed donors have an advantage over acquiring new donors: they've already made the decision once to give to your organization. A lapsed donor is someone who hasn't given in a defined period of time, most organizations set the criteria to 12+ months without a donation. Reactivating a lapsed donor is often cheaper than acquiring a new donor and you already have information about the donor, the potential to build a relationship quicker, and the donor
How to Use a Free Tool to Grade Readability of Your Fundraising Appeal
Your fundraising appeals need to be readable to convert. Testing has shown that the copy should be readable at about a grade level 7. But how do you write at a grade level 7? In this tutorial, you'll learn how to use a free tool, HemingwayApp.
Episode 30 – How to Say Thanks to Your Donors
Demonstrating gratitude to your donors may be your most important job as a fundraiser. Why? A happy donor gives a second, third, and fourth time. A well thanked donor tells their friends. Learn creative ways to thank your donors.