Blog2018-01-12T13:34:59-05:00

5 Ways to Reactivate Lapsed Donors

One key metric that will determine the success of your fundraising program is reactivation of lapsed donors. If a donor has stopped giving to you, what will motivate him or her to return? How can we get them to fall in love with us again? You'll learn 5 ways to reactive your lapsed donors.

Fundraising Articles for Nonprofits

10 Great Ideas for Giving Tuesday 2019

Giving Tuesday is December 3, 2019, the day after Cyber Monday. On Giving Tuesday, people are encouraged to donate to their favorite causes. Giving Tuesday has grown a lot the past few years and many organizations are now running specific Giving Tuesday fundraising campaigns. Here are ten great ideas for you to adopt this Giving Tuesday. 1. Match Donation matches are among the most powerful donation motivation tools available in the fundraiser's toolbox. A generous

By |October 18th, 2019|Fundraising, Intermediate, Marketing|

Marketing Articles for Nonprofits

10 Great Ideas for Giving Tuesday 2019

Giving Tuesday is December 3, 2019, the day after Cyber Monday. On Giving Tuesday, people are encouraged to donate to their favorite causes. Giving Tuesday has grown a lot the past few years and many organizations are now running specific Giving Tuesday fundraising campaigns. Here are ten great ideas for you to adopt this Giving Tuesday. 1. Match Donation matches are among the most powerful donation motivation tools available in the fundraiser's toolbox. A generous

By |October 18th, 2019|Fundraising, Intermediate, Marketing|

118 REAL Nonprofit Email Subject Lines for Giving Tuesday

Giving Tuesday is almost here! Many nonprofits take advantage of the collective campaign around Giving Tuesday to drive donations. This list of 118 email appeal subject lines came from a variety of nonprofits last year for Giving Tuesday. Use it as inspiration as you develop your Giving Tuesday email campaigns. It's Not Too Late to Give! Help Us Reach Our Goal! Have you met your heroes? We’d like to introduce you to a few. Just

By |November 1st, 2018|Email Marketing, Featured Intermediate, Fundraising, Intermediate|

374 of the Best Nonprofit Holiday Quarter Email Appeal Subject Lines

Writing a catchy and creative subject line will help grab the attention of an email recipient to draw them into your appeal. It isn't easy to penetrate the inbox of someone who receives hundreds of messages each day and walk away with a donation, so writing a creative and compelling subject line helps draw in their attention to your content. I've compiled 374 of the best REAL nonprofit email appeal subject lines from last year's

By |October 1st, 2018|Email Marketing, Intermediate|

Donor Communication Articles for Nonprofits

Simple 4-Step Process to Reactivate Lapsed Nonprofit Donors

Lapsed donors have an advantage over acquiring new donors: they've already made the decision once to give to your organization. A lapsed donor is someone who hasn't given in a defined period of time, most organizations set the criteria to 12+ months without a donation. Reactivating a lapsed donor is often cheaper than acquiring a new donor and you already have information about the donor, the potential to build a relationship quicker, and the donor