How to Use a Free Tool to Grade Readability of Your Fundraising Appeal

Your fundraising appeals need to be readable to convert. Testing has shown that the copy should be readable at about a grade level 7. But how do you write at a grade level 7? In this tutorial, you'll learn how to use a free tool, HemingwayApp.

Major Donors Want to Be Valued

Major donors want you to be effective and efficient — but most of all, they want to know you understand and value their partnership. Relationships are key for any fundraiser. Donors want to feel like they have a relationship with your nonprofit, they don’t want to feel like it’s just a transaction.

By |2019-03-18T13:44:30-04:00March 18th, 2019|Categories: Beginner, Donor Communication|Tags: , , , |0 Comments

Don’t Let Comparison Kill Your Creativity

Don’t let comparison kill your creativity. Do you look at the work of other organizations and get jealous? It's happened to me. I look and think "we should do it like that!" In fact, what you're doing, may be just right for your donors and your organization. Stop comparing yourself to others.

Best Nonprofit Annual Reports 2019

Your annual report is an opportunity to showcase the impact your donors have made on the lives of the people you serve. Your nonprofit annual report should be focused on your donors and tell stories of impact. Many organizations tailor the annual report too much towards bragging about accomplishments instead of demonstrating impact. The annual

Episode 018 – Nonprofit Donor Motivations

Recently, my 15 year old daughter Emily has shown interest in nonprofit marketing and fundraising. In this special series of Nonprofit Answers episodes, you'll learn all aspects of the fundraising process. In this episode, you will learn donor motivations and how your nonprofit presents an appeal or campaign to specific types of donors. You'll start learning the foundations of donor psychology and how to motivate donors to give.

By |2018-10-15T14:58:24-04:00August 14th, 2018|Categories: Beginner, Donor Communication, Podcasts|Tags: , , |0 Comments

Episode 016 – Effective Nonprofit Storytelling

Storytelling is the foundation of excellent nonprofit marketing. Jeremy is frequently asked, "how do I effectively tell our story?" In this special episode, Jeremy Reis explores effective nonprofit storytelling that produces results. You'll learn the tips and tricks to writing great nonprofit stories that raise funds and builds relationships with your donors and stakeholders.

By |2018-09-06T12:17:32-04:00July 24th, 2018|Categories: Donor Communication, Podcasts|Tags: , , |0 Comments

5 of the Most Creative Ways to Show Gratitude to Donors

Are you looking for a way to raise more income in the short term and long term? Thank your donors quickly and often. Beyond a thank you note, how do you creatively thank your donors? Showing gratitude to your donors is a key way to build a healthy donor relationship and continue to develop people down

By |2018-06-23T07:35:30-04:00July 9th, 2018|Categories: Beginner, Donor Communication, Fundraising|Tags: , |0 Comments

Want Better Email Fundraising Success? Make It Easier to Read

Anything that puts a barrier between the reader and the ability to give should be eliminated. This includes the design of your emails and landing pages. There are several elements you should consider when you review the design of your email appeals: Layout Photos Fonts The layout of your email should have a clear flow

By |2018-06-20T15:04:17-04:00July 1st, 2018|Categories: Donor Communication, Fundraising, Intermediate|Tags: |0 Comments