3 Fundraising Goals for 2020

You may be like me and take a little time at the end of the year to reflect on the previous year and look forward to the next year. As I reflect on 2019 and prepare for 2020, I'm reviewing my goals and see a need to take things back to the basics. You likely have many goals you must accomplish this year to consider it a success, but I suggest you focus on these three important fundraising goals.

4 Examples of Nonprofit Engagement

Recently, a question was posed to me on LinkedIn asking about which nonprofits are engaging with donors in a way that creates a feeling of "belonging." We've found in surveys that donors frequently talk about a desire to be a part of community. Donors want to be a part of something. With donors who have

By |2019-12-18T16:04:28-05:00December 18th, 2019|Categories: Featured Intermediate, Fundraising|Tags: , , , , , |0 Comments

5 Ways to Reactivate Lapsed Donors

One key metric that will determine the success of your fundraising program is reactivation of lapsed donors. If a donor has stopped giving to you, what will motivate him or her to return? How can we get them to fall in love with us again? You'll learn 5 ways to reactive your lapsed donors.

118 REAL Nonprofit Email Subject Lines for Giving Tuesday

Giving Tuesday is almost here! Many nonprofits take advantage of the collective campaign around Giving Tuesday to drive donations. This list of 118 email appeal subject lines came from a variety of nonprofits last year for Giving Tuesday. Use it as inspiration as you develop your Giving Tuesday email campaigns. It's Not Too Late to

Developing a Great End of the Year Fundraising Strategy

Developing a great end of the year fundraising strategy can mean the difference between success and failure with your biggest fundraising quarter of the year. Today, you're going to learn how to develop a strategy - not just any strategy, but a GREAT one to guide you to success. You're going to build this great

By |2018-10-26T16:52:53-04:00October 26th, 2018|Categories: Featured Intermediate, Fundraising, Intermediate|Tags: , , , |0 Comments

Complete Guide to Great Fundraising Appeals (with Examples!)

If you're new to fundraising, writing an appeal to raise funds is different than you might expect. Once, I hired someone who had sales and marketing experience but no direct nonprofit experience. He tended to write appeals that were very fact based, "1 billion people live in poverty" or "You can help 10,855 people right

How to Create a Sense of Urgency in Your Nonprofit Appeal

Creating a sense of urgency in your appeal messaging will help move readers to become donors. Think this is a trick that no longer applies? Consider the case of two nonprofits reaching the same potential donor. If the first nonprofit conveys a sense of urgency in the fundraising appeal and the second does not, in

By |2018-02-27T11:12:05-05:00February 27th, 2018|Categories: Featured Intermediate, Fundraising, Intermediate|Tags: , |0 Comments

7 Secrets to an Irresistible Annual Report

An annual report is like a slick Apple ad: it tells a story that resonates with people emotionally to confirm their support of your organization or move them to support your organization. While your IRS form 990 and annual financial disclosures tell financial facts, your annual report should paint a picture of support. It should

11 Creative Ways to Thank a Donor

The way you say "thank you" to donors could be the most important communication pieces you have as a nonprofit organization. Unfortunately, many nonprofits send "thank you" communications that read more like a formal tax receipt then a heartfelt felt note of appreciation that motivates the donor to want to have a relationship with the