When you're writing email appeals, the subject and preview text are two key factors to increase your open rate. You want to create a subject line that grabs the reader's attention and entices her to open the email without being disingenuous. There isn't a specific template or formula you should use for your subject line,
"What happened to the deliverability on our monthly email newsletter? It appears we missed 35% of inboxes. Can you check to see if these numbers are correct?" Robert asked his new email marketing analyst, Todd. A few minutes later Todd came into Robert's office. "I made a big mistake. I imported the entire donor database
Let's focus on changing one thing in our donation funnel that doubles our conversation rate of donors. By changing just one metric - improving it through testing - we can double the number of people giving digitally.