The election season is upon us in the US. How will this impact fundraising?
There are a couple of factors to consider during the election season. First, donors will be distracted. There will be uncertainty and likely half the population will be upset about whoever is elected. There will be debates and rallies that will draw the donor’s attention away from what we’re doing. Second, there is a lot of money that will be given to candidates, parties, and other entities and this will impact nonprofit giving.
We have a bit to worry about. Let’s explore what to do about the election season.