Who is this site for?
ADVANCE YOUR FUNDRAISING SKILLS.
YOU can be an excellent fundraiser!
This site is for anyone with a passion for a cause. As you’ve progressed through your fundraising career, you’ve learned new techniques to reach donors and take advantage of different channels. You will develop deeper fundraising and marketing skills here.
I’ve created this site to teach you the art and science of fundraising. Articles and training videos are categorized and rated by level of experience, beginner, intermediate, and advanced. No matter your starting point, you will be able to learn how to be an excellent fundraiser.
Natural born fundraiser is a myth. You can learn a deeper knowledge of fundraising and raise millions of dollars for your favorite cause. I want to show you how.
What skills will you improve?
THE ART AND SCIENCE OF FUNDRAISING.
Fundraising is similar to other industries: there are specific skills you will learn to become a great fundraiser.
From understanding the motivations to why people give to writing fundraising copy that converts, as someone new to fundraising, you’ll need to understand the psychology of the donor and how to present your fundraising campaign. You’ll also need technical skills for managing a donor database, analyzing results, and creating tests to optimize performance.
You will learn how direct mail differs from digital, how to perform direct mail donor acquisition programs and how we’ve adapted those acquisition programs online.
Using the foundation of your existing fundraising skills and knowledge, you will learn how to write better appeals, developer deeper donor relationships, take advantage of cutting edge fundraising techniques, and produce a world class marketing and fundraising program at your nonprofit.
What should I read first?
LEARN MORE ABOUT FUNDRAISING.
Different donors give for different reasons. Successful fundraising is driven by your nonprofit organization appealing to the recipient’s reasons for giving. Consider all the ways you can leverage storytelling, imagery, and emotion in your emails.
The way you say "thank you" to donors could be the most important communication pieces you have as a nonprofit organization. Unfortunately, many nonprofits send "thank you" communications that read more like a formal tax