Fundraising is similar to other industries: there are specific skills you will learn to become a great fundraiser.
From understanding the motivations to why people give to writing fundraising copy that converts, as someone new to fundraising, you’ll need to understand the psychology of the donor and how to present your fundraising campaign. You’ll also need technical skills for managing a donor database, analyzing results, and creating tests to optimize performance.
You will learn how direct mail differs from digital, how to perform direct mail donor acquisition programs and how we’ve adapted those acquisition programs online.
Using the foundation of your existing fundraising skills and knowledge, you will learn how to write better appeals, developer deeper donor relationships, take advantage of cutting edge fundraising techniques, and produce a world class marketing and fundraising program at your nonprofit.