For many organizations, the crisis surrounding the spread of the Coronavirus is drastically and negatively impacting our fundraising. For organizations hosting physical fundraising events, such as a 5k, fundraising gala, or auction, many are being forced to cancel the event. Some nonprofit organizations are converting these fundraising events into virtual events, hoping to convert donors through a different channel.
As I saw my fellow nonprofit fundraisers struggling with how to best present virtual fundraising events, I setup a video call to bring these organizations together to hear from industry experts, glean from their wisdom, and be able to ask questions around converting events to digital fundraising opportunities. I recorded the call so as many people can benefit from this knowledge as possible.