Get Started – Nonprofit Marketing2018-02-21T19:43:36-05:00
Facts don’t have the power to change someone’s story. Your goal is to introduce a new story that will let your facts in.
Annette Simmons

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I am passionate about a cause but am new to fundraising. I want to learn how to start a nonprofit fundraising program right.

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I have fundraising experience and want to improve our digital marketing to raise more funds, engage with more people, and grow our file.

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I am an experienced fundraiser and have digital marketing experience. I want to learn advanced techniques to grow in this area.

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What should I read first?


  • How to Tell an Impactful Fundraising Story

    Story is embedded into who we are. The best stories feature focus on a single character. This character could be a beneficiary, a donor, or any stakeholder. The best fundraising stories communicate how the reader

  • Are You Bothering Your Donors?

    Why are we afraid we're "bothering" donors? We ask questions like "how soon is too soon to ask for a second gift?" or "best practices say I should wait nine months for a second gift,

Our Best Articles for the Nonprofit Marketing

How to Transition Fundraising Events to Virtual Events

By |March 19th, 2020|Featured Intermediate, Fundraising, Intermediate|

For many organizations, the crisis surrounding the spread of the Coronavirus is drastically and negatively impacting our fundraising. For organizations hosting physical fundraising events, many are being forced to cancel the event. Learn how to move a physical fundraising event, such as a race, gala, or fundraising auction, to online.

3 Fundraising Goals for 2020

By |December 28th, 2019|Donor Communication, Featured Intermediate, Intermediate|

You may be like me and take a little time at the end of the year to reflect on the previous year and look forward to the next year. As I reflect on 2019 and prepare for 2020, I'm reviewing my goals and see a need to take things back to the basics. You likely have many goals you must accomplish this year to consider it a success, but I suggest you focus on these three important fundraising goals.

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