Get Started – Nonprofit Marketing2018-02-21T19:43:36-05:00
Facts don’t have the power to change someone’s story. Your goal is to introduce a new story that will let your facts in.
Annette Simmons

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What should I read first?


  • How to Tell an Impactful Fundraising Story

    Story is embedded into who we are. The best stories feature focus on a single character. This character could be a beneficiary, a donor, or any stakeholder. The best fundraising stories communicate how the reader

  • Are You Bothering Your Donors?

    Why are we afraid we're "bothering" donors? We ask questions like "how soon is too soon to ask for a second gift?" or "best practices say I should wait nine months for a second gift,

Our Best Articles for the Nonprofit Marketing

3 Fundraising Goals for 2020

By |December 28th, 2019|Donor Communication, Featured Intermediate, Intermediate|

You may be like me and take a little time at the end of the year to reflect on the previous year and look forward to the next year. As I reflect on 2019 and prepare for 2020, I'm reviewing my goals and see a need to take things back to the basics. You likely have many goals you must accomplish this year to consider it a success, but I suggest you focus on these three important fundraising goals.