Who is this site for?
BECOME AN EXCELLENT FUNDRAISER.
YOU can be an excellent fundraiser!
This site is for anyone with a passion for a cause. Perhaps you’ve been fundraising for some time, or maybe you have been working in development but need to learn more about digital marketing, or even, perhaps, you have a passion for a cause and just want to learn how to help raise more money, if so, this site is for you.
I’ve created this site to teach you the art and science of fundraising. Articles and training videos are categorized and rated by level of experience, beginner, intermediate, and advanced. No matter your starting point, you will be able to learn how to be an excellent fundraiser.
Natural born fundraiser is a myth. You can learn the skill of fundraising and raise millions of dollars for your favorite cause. I want to show you how.
What skills will you learn?
THE ART AND SCIENCE OF FUNDRAISING.
Fundraising is similar to other industries: there are specific skills you will learn to become a great fundraiser.
From understanding the motivations to why people give to writing fundraising copy that converts, as someone new to fundraising, you’ll need to understand the psychology of the donor and how to present your fundraising campaign. You’ll also need technical skills for managing a donor database, analyzing results, and creating tests to optimize performance.
You will learn how direct mail differs from digital, how to perform direct mail donor acquisition programs and how we’ve adapted those acquisition programs online.
Using the foundation of your existing fundraising skills and knowledge, you will learn how to write better appeals, developer deeper donor relationships, take advantage of cutting edge fundraising techniques, and produce a world class marketing and fundraising program at your nonprofit.
What should I read first?
LEARN MORE ABOUT FUNDRAISING.
Articles for Increasing Fundraising Knowledge
5 Great Year End Fundraising Ideas
The holidays are on their way, and it's time to start thinking about the year end fundraising. Whether you want to increase your donations, get new donors involved or create some buzz around your organization with a campaign that will last until the end of the year, there are plenty of ideas that will work for you.
How to Transition Fundraising Events to Virtual Events
For many organizations, the crisis surrounding the spread of the Coronavirus is drastically and negatively impacting our fundraising. For organizations hosting physical fundraising events, many are being forced to cancel the event. Learn how to move a physical fundraising event, such as a race, gala, or fundraising auction, to online.
50 Calls to Action for Nonprofit Landing Pages
In any fundraising appeal, the call to action is one of the most important pieces to get people to click thru to a landing page and convert. Discover 50 proven calls to action to help your next fundraising campaign.
3 Fundraising Goals for 2020
You may be like me and take a little time at the end of the year to reflect on the previous year and look forward to the next year. As I reflect on 2019 and prepare for 2020, I'm reviewing my goals and see a need to take things back to the basics. You likely have many goals you must accomplish this year to consider it a success, but I suggest you focus on these three important fundraising goals.
4 Examples of Nonprofit Engagement
Recently, a question was posed to me on LinkedIn asking
4 Step Formula for Writing a Fundraising Letter to Reactivate Lapsed Donors
Reactivating lapsed donors is a positive lift to your donor revenue. Not only are these donors familiar with your work, but they have already indicated an interest in supporting your mission with their past gifts. Learn a four step formula for reactivating lapsed donors.