Videos are a powerful relationship building tool. A technique that can help your nonprofit quickly begin building a relationship with your donor is to create a personalized thank you video. This creative way of expressing gratitude to your donor communicates how much you care. There are a number of platforms that help facilitate the personalized video process.
The platforms allow you to create a list of emails, record a custom thank you video, and send an email message with a link to a custom landing page. Here are a couple of platforms that you may want to check out:
Once you make the decision to send thank you videos, you need to define a great script that helps the donor feel appreciated, understand the impact of the donation, and feel like they are building a relationship with your nonprofit. Here’s an outline for a great thank you video:
- Thank the donor by name.
- Tell the donor what the donation will be used for.
- Tell a story of impact.
- Thank the donor and give her next steps.
With these key elements in mind, here are a couple sample scripts you can use:
Hi Jane, I’m John Smith and I want to personally thank you for the $35 donation you made to our emergency response fund. On behalf of all of us at WeCare, we truly appreciate your donation and the impact that you’re having. Your $35 donation is going to work immediately to provide emergency supplies to the refugees in Bangladesh. You’re providing emergency food, shelter, and winter garments to people who have very little to nothing when they fled the violence in their communities. Thank you.
One refugee you’re help is Rehan, a beautiful 8 year old girl from the Tutak region of Nepal. Rehan and her family fled violence with just the clothes on their back and is being served in a refugee camp we’re serving in. With the support of donors like you, not only is Rehan and her family receiving emergency supplies, but you’re also helping Rehan receive an education … something that is often very difficult to do in refugee camps.
I also wanted to take a minute and let you know what you should expect. In a couple of days, you’ll receive a welcome letter from me and a little information about WeCare and how your support is making a positive change for children like Rehan and families. Thanks again for your support, if you have any questions at all, please simply reply to this email or give us a call at 1-800-999-1234.
Jane, thank you very much for your $55 donation to the Moving Forward building fund. Your donation is a crucial part of our ability to complete the family shelter that will help 100 families at a time find help in some of the most difficult times in their lives. Thank you Jane for your support of this project, you are making a big impact in the Atlanta community. I’m John Smith, the Executive Director of WeCare.
I’d like to share a story of Holly with you. Holly and her two children came to our WeCare shelter after Holly lost her job as an administrator at a local manufacturing firm. Holly was being evicted from her home and had few options, WeCare provided a safe environment for her and her children, job placement assistance, and an after school program for her two kids. With help from donors like you, Holly found a new job and saved enough money to find an apartment and get her life turned around. With your support of the Moving Forward building fund, you’re changing the lives of family just like Holly’s!
Thank you again for your support and helping change the life of families in Atlanta!
Hi Jane, your support means so much to us! I’m John Smith, the Executive Director of WeCare. Thank you for the $40 donation you made to build the well in Uganda. This well is a crucial part of serving a refugee community in northern Uganda with clean water. Once we break ground on the well, it will take 4 months before we’re serving clean water in the community of Chatel in Uganda.
I want to share a story of Haleem which is about a 30 minute drive from Chatel. With help from donors like you, we completed a well in the community 9 months ago. Before the well was finished, Georgina, a woman with five children living in Haleem, walked 45 minutes to collect water from a stream that was shared between livestock and three different communities. The water was dirty and caused health problems for Georgina’s family. Now, she’s able to get clean water in her community. Her kids are able to attend school as their health problems have gone away. This is the difference your donation will make.
Thank you again for your donation to provide clean water to the families and children in Chatel. You’re making a huge difference in these lives! If you have any questions at all, please simply reply to this email or give us a call at 1-800-999-1234.
Want to learn more about showing gratitude to your donors to retain more donors?
- How to properly thank a donor when they give a gift
- Developing a great email welcome series
- Ideas for using premiums to increase donor retention
- How a simple phone call can results in gifts and a lifelong donor relationship