In any fundraising appeal, the call to action is one of the most important pieces to get people to click thru to a landing page and convert. Discover 50 proven calls to action to help your next fundraising campaign.
When you're writing email appeals, the subject and preview text are two key factors to increase your open rate. You want to create a subject line that grabs the reader's attention and entices her to open the email without being disingenuous. There isn't a specific template or formula you should use for your subject line,