5 Ways to Reactivate Lapsed Donors

One key metric that will determine the success of your fundraising program is reactivation of lapsed donors. If a donor has stopped giving to you, what will motivate him or her to return? How can we get them to fall in love with us again? You'll learn 5 ways to reactive your lapsed donors.

We Miss You! How to Make a Lapsed Donor Fall in Love Again

Lapsed donors are one of the best sources for boosting your income. Lapsed donors are those who haven’t given in a period of time, most organizations consider a donor lapsed after 12+ months. A lapsed donor once gave to your organization, so he has both familiarity with you and also overcome the hurdle to give you a gift. 

By |2019-10-27T14:35:20-05:00October 27th, 2019|Categories: Donor Communication, Intermediate|Tags: , , , |0 Comments

Episode 022 – How to Build and Maintain Donor Relationships

Building and maintaining donor relationships is the lifeblood of any nonprofit organization. You will learn why building relationships with donors is important, how your current definition of donor relationship may be wrong, and how different donor audiences need different types of relationship building techniques.

By |2019-01-10T12:29:35-05:00November 26th, 2018|Categories: Podcasts|Tags: , , , , , |0 Comments

5 Ways to Build Loyalty with Your Donors

Much of the fundraising material written today is about acquiring new donors, yet building loyalty with your existing donors and getting that second gift is finding its way to the top of the nonprofit list of strategies. Smart organizations are aggressively courting first time givers to engage for multiple gifts. Many organizations are now focusing on

By |2018-09-20T18:56:27-05:00September 20th, 2018|Categories: Advanced, Fundraising|Tags: , |0 Comments

Episode 019 – Donor Psychology – What moves someone to donate? Part 1

In this second episode of a special series of fundraising education, you will learn donor psychology and the reasons why people give. Jeremy has identified 15 different psychological triggers that moves someone to donate to your nonprofit. In this episode, Jeremy explains the first 8 motivations, or donor psychological triggers, that help someone make a decision to give to your nonprofit. This is a fascinating look at why people give and how you can change your messaging or produce events that create more donors. For major donors, general donors, and monthly donors.

By |2018-10-15T15:01:52-05:00August 21st, 2018|Categories: Beginner, Podcasts|Tags: , , , |0 Comments

Episode 018 – Nonprofit Donor Motivations

Recently, my 15 year old daughter Emily has shown interest in nonprofit marketing and fundraising. In this special series of Nonprofit Answers episodes, you'll learn all aspects of the fundraising process. In this episode, you will learn donor motivations and how your nonprofit presents an appeal or campaign to specific types of donors. You'll start learning the foundations of donor psychology and how to motivate donors to give.

By |2018-10-15T14:58:24-05:00August 14th, 2018|Categories: Beginner, Donor Communication, Podcasts|Tags: , , |0 Comments

Raise More Money by Giving Donors Choices

One of the curious studies performed in pricing theory is around giving people options. In a sales situation, giving people three options often results in most people selecting the middle option. When you give donors a number of choices, you are setting an expectation of what other donors are doing. Setting this expectation with the

By |2018-01-29T20:06:22-05:00January 29th, 2018|Categories: Advanced, Fundraising|Tags: , |0 Comments

20+ Resources for Building a Nonprofit Persona

I recently asked one of my staff members after a year on the job what she wished she knew about nonprofit fundraising before joining us. She had extensive corporate and agency digital marketing experience, but working at a nonprofit was new for her. Her first response? She wishes she understood more about our persona and

By |2018-01-12T16:09:14-05:00July 6th, 2017|Categories: Donor Communication, Intermediate, Marketing|Tags: , , |0 Comments