In this episode, Gary asks what, if anything, should we email major donors? Jeremy teaches you how to define a major partner email communication strategy and recommends which emails to send based on which segment the donor is in.
Do you have people on your email list who haven't interacted with your organization in some time? Do you want to learn how you can save these people and reactivate them to continue wanting to receive your emails? Let's explore 8 steps the organization can take to reactivate these people, or decide what to do
Let's focus on changing one thing in our donation funnel that doubles our conversation rate of donors. By changing just one metric - improving it through testing - we can double the number of people giving digitally.