An annual report is a communications tool that helps tell your nonprofit's story to donors. It can be more than just a brochure about your nonprofit. It can be a donor communications piece that speaks gratitude, reviews the year, and sets a path for the story for the next year.
Sending a President's Letter (or Executive Director's Letter) at the beginning of the year helps donors know the impact they made in the previous year. It's a wonderful engagement tool and a way for donors to feel gratitude for what their donation accomplished. With an example letter!