Writing a great story in your fundraising email appeal makes a tremendous difference. It's vital that all of the elements necessary are there - this email appeal checklist PDF will help you craft a compelling fundraising story.
Great fundraising is about one person, not a bunch of people. Great fundraising is about a single person who needs the donor’s help, not the cause we’re fighting for. Learn how to tell the story of one person to improve your fundraising.
Your fundraising appeals need to be readable to convert. Testing has shown that the copy should be readable at about a grade level 7. But how do you write at a grade level 7? In this tutorial, you'll learn how to use a free tool, HemingwayApp.
Storytelling is the foundation of excellent nonprofit marketing. Jeremy is frequently asked, "how do I effectively tell our story?" In this special episode, Jeremy Reis explores effective nonprofit storytelling that produces results. You'll learn the tips and tricks to writing great nonprofit stories that raise funds and builds relationships with your donors and stakeholders.
Anything that puts a barrier between the reader and the ability to give should be eliminated. This includes the design of your emails and landing pages. There are several elements you should consider when you review the design of your email appeals: Layout Photos Fonts The layout of your email should have a clear flow
Story is embedded into who we are. The best stories feature focus on a single character. This character could be a beneficiary, a donor, or any stakeholder. The best fundraising stories communicate how the reader can make an impact. When I first arrived at Food for the Hungry, our direct mail appeals used vivid stories
Nonprofit fundraising, at its core, is storytelling. Telling a story of how your organization has helped one beneficiary be transformed is the building block of telling the story of your organization. In nonprofit development, the story we use in fundraising is called the story of the one. It's called the story of the one because