Recently, a question was posed to me on LinkedIn asking about which nonprofits are engaging with donors in a way that creates a feeling of "belonging." We've found in surveys that donors frequently talk about a desire to be a part of community. Donors want to be a part of something. With donors who have
Donor remorse is a real phenomenon. You might find it odd, but some people do regret the donation they made. Learn 4 steps to eliminate it.
Lapsed donors are one of the best sources for boosting your income. Lapsed donors are those who haven’t given in a period of time, most organizations consider a donor lapsed after 12+ months. A lapsed donor once gave to your organization, so he has both familiarity with you and also overcome the hurdle to give you a gift.
Demonstrating gratitude to your donors may be your most important job as a fundraiser. Why? A happy donor gives a second, third, and fourth time. A well thanked donor tells their friends. Learn creative ways to thank your donors.
One of the areas that many of us need to focus on this next year is: How do we retain more donors? Donor attrition is a major issue for non-profits, as there, quite frankly, aren't enough resources for us to go out and acquire new donors all the time. Donor attrition is the percentage of
Why are we afraid we're "bothering" donors? We ask questions like "how soon is too soon to ask for a second gift?" or "best practices say I should wait nine months for a second gift, what should I communicate before then?" Can you imagine a meeting at Amazon where executives debate like this, "We should