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Advanced, Major Gifts

Donor Centric Fundraising and Your Major Donor Strategy

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/ September 28, 2023

Learn about how donor-centric fundraising has a clear connection to your major donor strategy and how you can make donors feel valued.

Email Fundraising

The Importance of Donor-Centric Messaging in Email Fundraising

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/ September 5, 2023

Emphasizing the critical role of donor-centric messaging in email fundraising, the article provides actionable insights into creating meaningful connections with donors by understanding, segmenting, and continually refining communication strategies.

Episode 013 – How Do I Position the Donor as the Hero?

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/ May 14, 2018

Your donor is the hero. This is one of the hardest concepts for nonprofit staff to accept. In this episode, Jeremy answers a question about how to position the donor as the hero in your nonprofit communications. Using examples, Jeremy teaches you how to write active copy that presents an appeal from the point of view of a donor.