Nurturing a donation is unlocking a donor’s desire to express their joy for caring for others. There are many reasons why donors give. But if you look at the core reason why donors give, for many of them, it comes down to a feeling of joy.
One of the areas that many of us need to focus on this next year is: How do we retain more donors? Donor attrition is a major issue for non-profits, as there, quite frankly, aren't enough resources for us to go out and acquire new donors all the time. Donor attrition is the percentage of