Major donors want you to be effective and efficient — but most of all, they want to know you understand and value their partnership. Relationships are key for any fundraiser. Donors want to feel like they have a relationship with your nonprofit, they don’t want to feel like it’s just a transaction.
In this episode, Gary asks what, if anything, should we email major donors? Jeremy teaches you how to define a major partner email communication strategy and recommends which emails to send based on which segment the donor is in.
"Dave, the air conditioning in the building went out. Can you find a major donor that has a passion for HVAC and raise $50,000?" asked Wendy, the Executive Director. Dave replies, "Next, can we find a donor with a passion for office furniture to buy me a chair that's not broken?"