Great fundraising is about one person, not a bunch of people. Great fundraising is about a single person who needs the donor’s help, not the cause we’re fighting for. Learn how to tell the story of one person to improve your fundraising.
Your fundraising appeals need to be readable to convert. Testing has shown that the copy should be readable at about a grade level 7. But how do you write at a grade level 7? In this tutorial, you'll learn how to use a free tool, HemingwayApp.