You came to the right place. Let’s explore the basics.
Fundraisers should use pride, not apology, when asking for a gift for a charity that is doing good work.
Henry Rosso
Who is this site for?
YOU CAN BE A FUNDRAISER.
YOU can be a fundraiser!
This site is for anyone with a passion for a cause. Perhaps you’ve just started out in the fundraising profession, or maybe you have been working in development but need to learn more about digital marketing, or even, perhaps, you have a passion for a cause and just want to learn how to help raise more money, if so, this site is for you.
We’ve created this site to teach you the art and science of fundraising. Articles and training videos are categorized and rated by level of experience, beginner, intermediate, and advanced. No matter your starting point, you will be able to learn how to be an excellent fundraiser. Discover great courses that will help you become the fundraiser you want to be.
Natural born fundraiser is a myth. You can learn the skill of fundraising and raise millions of dollars for your favorite cause. I want to show you how.
What skills will you learn?
THE ART AND SCIENCE OF FUNDRAISING.
Fundraising is similar to other industries: there are specific skills you will learn to become a great fundraiser.
From understanding the motivations to why people give to writing fundraising copy that converts, as someone new to fundraising, you’ll need to understand the psychology of the donor and how to present your fundraising campaign. You’ll also need technical skills for managing a donor database, analyzing results, and creating tests to optimize performance.
You will learn how direct mail differs from digital, how to perform direct mail donor acquisition programs and how we’ve adapted those acquisition programs online.
As you progress, you’ll learn different types of donors such as general, continuity, mid-level, major, legacy, corporation, foundation and more. Different types of donors will behave and give differently and understanding how they think will help you craft the perfect fundraising campaigns.
The end of the year can be a make-or-break time for many nonprofits. Year-end giving typically comprises a large portion of most organizations’ fundraising totals, so it’s crucial to make the most of this critical period. Here are five things smart fundraisers do to ensure a successful year-end campaign.
Direct mail is a type of marketing that involves sending physical letters or postcards to potential customers or donors. Direct marketing can be used for a variety of purposes, including raising awareness for a cause, promoting a product or service, or soliciting donations. For most nonprofits, direct mail is vital to their fundraising strategy.
How can we show these mid-level donors just how valued they truly are? Here are 9 ways to make a mid-level donor feel appreciated and deepen their relationship with your nonprofit.
Mid-level donors are essential to the success of any fundraising organization. They provide a much-needed financial bridge between small donors and major gifts, and they offer a great opportunity to engage potential major donors. A key part of your mid-level donor strategy is to acquire new midlevel donors.
In this article, you’ll learn seven tried-and-true methods for attracting new donors. By implementing even just a few of these strategies, you can quickly start seeing results.
Major gifts officers are responsible for identifying, cultivating, soliciting, and stewarding relationships with major donors. If you’re new to this role, you might be feeling a bit overwhelmed. But don’t worry—we’ve got you covered. Here’s a step-by-step 90 day plan to help you hit the ground running and succeed as a new major gifts officer.
Every fundraiser knows that research is key to success. But with so many reports out there, it can be hard to know where to start. That’s why we’ve put together a list of all the best nonprofit industry reports, so you can find the information you need to make your next fundraising campaign a success by benchmarking against industry standards.
As an association fundraiser, you know how important it is to continually bring in new revenue to support your organization’s goals. However, fundraising can be a challenge, especially in today’s economy. That’s why we’ve put together a list of 8 tips to help you improve your fundraising efforts.
A fundraising plan is a document that details the actions your nonprofit will take to raise money. The process of creating a fundraising plan can seem daunting, but it doesn’t have to be. By following these seven steps, you can develop a comprehensive and effective fundraising plan for your nonprofit.
Why do people give to nonprofits? What motivates them to part with their hard-earned money? If you’re a fundraiser, it’s important to know the answers to these questions.
A hug letter is a type of thank-you letter that is sent to donors after they make a gift. The purpose of a hug letter is to show donors how much their gift means to the organization and how it will be used to further the organization’s mission.
Building relationships with your major donors is crucial to the success of your fundraising efforts. Using multiple channels to communicate with major donors should be a key part of your major donor fundraising strategy. But what’s the best way to communicate with these important constituents?
