Fundraising for Beginners

Welcome to Fundraising.

You came to the right place. Let’s explore the basics.

Fundraisers should use pride, not apology, when asking for a gift for a charity that is doing good work.

Henry Rosso

Who is this site for?

YOU CAN BE A FUNDRAISER.

YOU can be a fundraiser!

This site is for anyone with a passion for a cause. Perhaps you’ve just started out in the fundraising profession, or maybe you have been working in development but need to learn more about digital marketing, or even, perhaps, you have a passion for a cause and just want to learn how to help raise more money, if so, this site is for you.

We’ve created this site to teach you the art and science of fundraising. Articles and training videos are categorized and rated by level of experience, beginner, intermediate, and advanced. No matter your starting point, you will be able to learn how to be an excellent fundraiser. Discover great courses that will help you become the fundraiser you want to be.

Natural born fundraiser is a myth. You can learn the skill of fundraising and raise millions of dollars for your favorite cause. I want to show you how.

What skills will you learn?

THE ART AND SCIENCE OF FUNDRAISING.

Fundraising is similar to other industries: there are specific skills you will learn to become a great fundraiser.

From understanding the motivations to why people give to writing fundraising copy that converts, as someone new to fundraising, you’ll need to understand the psychology of the donor and how to present your fundraising campaign. You’ll also need technical skills for managing a donor database, analyzing results, and creating tests to optimize performance.

You will learn how direct mail differs from digital, how to perform direct mail donor acquisition programs and how we’ve adapted those acquisition programs online.

As you progress, you’ll learn different types of donors such as general, continuity, mid-level, major, legacy, corporation, foundation and more. Different types of donors will behave and give differently and understanding how they think will help you craft the perfect fundraising campaigns.

Find fundraising courses that will teach you how to become a world-class fundraiser.

What should I read first?

LEARN SUCCESSFUL FUNDRAISING.

6 Ways to Communicate with Major Donors

Building relationships with your major donors is crucial to the success of your fundraising efforts. Using multiple channels to communicate with major donors should be a key part of your major donor fundraising strategy. But what’s the best way to communicate with these important constituents?

Major Donor Fundraising: The Ultimate Strategy

Major donor fundraising is an essential part of any nonprofit’s success but it’s not something that should be taken lightly. By following this major donor fundraising strategy, you can be sure that your major donor solicitations are well-planned and executed successfully.

4 Steps to Find a Great Fundraising Mentor

As a nonprofit fundraising leader, you know the importance of having a mentor. A great mentor can provide invaluable guidance, insight, and support as you work to achieve your organization’s fundraising goals. But how do you find a mentor who is right for you?

How to Write a Great Thank You Script (With an Example Script)

When you’re raising money for a cause, it’s important to show your donors how much their support means to you. A great way to do this is by writing a thank you script.

6 Tips to Improve Your Church’s Fundraising

As a church leader, you’re always looking for ways to improve your congregation’s financial health. That’s why we’ve put together this list of 6 tips to help you raise more money for your church.

8 Tips for Every Nonprofit Battling Inflation

Rising costs can put immense pressure on nonprofits. Here are some tips on how to manage inflationary pressures.

Create a Compelling Communications Plan for Giving Tuesday

Giving Tuesday is an annual event that takes place on the Tuesday after Thanksgiving. It’s a day dedicated to charitable giving, and it’s a great way for nonprofits to boost year-end donations. But how do you make sure your Giving Tuesday communications stand out from the crowd?

5 Lessons for Nonprofits from Good to Great

In his book Good to Great, Jim Collins lays out a framework that organizations can use to achieve long-term success. Though the book was written with businesses in mind, the principles outlined therein are just as applicable to nonprofits. Here are five key takeaways from Good to Great that fundraising professionals can use to build sustained success for their organizations.

10 Questions Donors Should Ask Nonprofits

As a donor, you have the power to make a real difference in the world. But how can you be sure that your donation is going to have the maximum impact? Here are 10 questions donors should ask nonprofits before making a donation.

8 Things Every New Major Donor Fundraiser Should Do Next (Part 2)

Congratulations on your new position as a major donor fundraiser! Learn 8 more tips for success.

10 Proven Ways to Craft High Performing Year-End Emails

Year-end giving is crucial for many nonprofits—in fact, according to Nonprofit Tech for Good, 31% of all annual giving occurs in December. So how can you make sure your emails stand out and persuade donors to give?

5 Reasons to Send a Plain Text Email

Inboxes are overflowing. Email subscribers are overwhelmed. And message fatigue is real. So how do you cut through the noise and make sure your important fundraising messages are getting read? By sending plain text emails.
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7 SECRETS TO A SUCCESSFUL MONTHLY GIVING PROGRAM

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